International Franchising: A Global Strategic Initiative

International franchising inzira yekugadzirisa kuzvidzora pamusha wekuda uye kukura itsva, remangwana yemari uye nzvimbo dzinobatsira munyika yose . Kuwedzerwa marimi munyika kuburikidza nekutengesa kunosanganisira njodzi shoma, inoda mari shoma uye inopa mikana yakawanda yepamusoro yekugadzira zvigone. Tarisa kuti chii chiri kutengeserana kwenyika dzakawanda , mazano ayo, mienzaniso yekambani dzakabudirira kutengesa nyika, kuti dzotanga sei mukutengesa uye kupi kutsva rubatsiro rwakawedzerwa.

Chii chinonzi International Franchising?

Kunyatsorongedza kubatanidza zvinhu uye zvigadziro zvekugadzira kushambadzira , kugovera nekutsvaga kwekutengesa kwekambani. Inowanzobatanidza muchecherori anopa kune mumwe munhu kana kambani (franchisee), kodzero yekushanda bhizinesi kutengesa chigadzirwa kana basa pasi pechikwata chebhizimisi chekubudirira chinoshandiswa uye chinozivikanwa nekambani yekutengeserana kana marashiro.

Iyo franchisor inopomerwa mari yekutanga yepamusoro-soro kune franchisee, inobhadharwa pachisayina chibvumirano chekutengesa. Zvimwe zvikwereti zvakadai sekutengesa, kutengeserana kana hutsika, zvinogona kushandiswa uye zvikurukuru zvichibva pakugadziriswa kwebvumirano uye nekugadzirisa.

Kuzivisa, kurovedzwa uye mamwe mabasa ekutsigira anowanikwa neve franchisor.

Makomborero ekuInyika Franchising

Mukuwedzera pakupinda mitsva mitsva kune dzimwe nyika kune vamwe vatengi, kutengeserana kwenyika dzakawanda kunogona kupawo izvo zvinonzi mahedheni vatengesi franchise.

Vanhu ava vanowanzozvarwa munyika uye vanonzwisisa zvinetso zvezvematongerwe enyika uye zvezvematongerwo enyika munyika yake zviri nani kudarika ani zvake kunze. Vatengi venyika kunze kwenyika vanobhadhara chikwereti chepamusoro-soro yekuwana nzvimbo yakasarudzwa kana, mune dzimwe nguva, nyika yose iyo inoshanda se mini kana sub-franchise kambani, kutengesa franchises, kuunganidza mari , kudzidzisa vadzidzisi uye kutarisira zvose dzimwe nyaya dzakabatana.

Vanokwanisa kunyange kuzarura masuniti pachavo. Nenzira yakawanda, nhamba yakatarwa yefranchises inofanirwa kuve yakarongerwa kodzero yega yega yekushandisa bhizimisi yemabhizimisi munyika yose.

Companies That Franchise

Domino's Pizza International Inc. yakatanga kushanda nevatengi kunze kweUnited States muna 1983 apo denga rekutanga rakavhurwa muWinipeg, Canada. Kubva panguva iyoyo, Domino's Pizza International yakawedzera ruzivo rwaro rwepasi pose kuti iise marwendo anopfuura makumi mashanu emakambani enyika anoshandiswa nemabhiza anopfuura 3,230.

Iyo kambani inoti, "Kubudirira kweDicino's Pizza kunze kweU.S. kunokonzerwa nehukama hwekubatana pakati pemachando edu akasiyana neboka rekubatana rinovatsigira. Tose pamwe, tinoramba tichiedza kutsigira mutemo we 'One Brand-One System' kuitira kuti uve wekambani yepamusoro yekutengesa pizza munyika. "

Chimwe chikafu chinokurumidza kudya, McDonald's , anoita bhizinesi munyika 119 pasi rose. Kune yemisika iyo McDonald's isati yave nayo kuvapo, Afghanistan, somuenzaniso, kambani haina hurongwa hwakasimba hwekuzarura nzvimbo munyika idzi. Kambani inotaura kuti ichinzvimbo pane kutarisa pamisika apo inenge iine hupo.

Kutanga

Nzvimbo yakanakisisa yekutsvaga kutanga kutanga ndiyo International Franchise Association.

Inogona kukubatsira nematanho ekutanga kutora uye mikana ipi inowanikwa mumusika wepasi pose. Sekupi mune humwe hutsva hwekuwedzera kwenyika, kuchava nematambudziko: kusiyana kwetsika , kufunga kwezvemitemo, nhaurirano yemvumo uye nhaurirano yepfuma, kutaura zvishoma chete. Nokuda kwechidimbu chezvinhu zvinobatanidzwa, verenga, "Kusangana Nezvinetso Zvekuwedzera Kwepasi".

Kwokuda Kutsvaka Franchising Rubatsiro

Hezvino zvimwe zvinhu zvingakunyorera mune imwe nyika inotengeserana.

1. International Franchise Association: Inofungidzirwa kuenda-kunobva kune chero chii chingaita nekutengesa-kubva kumapurogiramu enyika kune dzimwe nyika zvinyorwa zvitsva kune ruzivo pamusoro pemitemo yenyika dzakasiyana-siyana.
2. Franchising World: Inopa shanduro dze digital yeFranchising World nhau uye zvinyorwa zvepfuura yeFranchising World articles.

1. DLA Piper's FranCast Newsletter: DLA Piper inofungidzirwa kuti Nha. 1 pasi pekambani yepamutemo mune mutemo wefranchise ndeye Who's Who Legal uye inoratidzirwa muitiro wepamusoro muUnited States nevanoremekedzwa mutsvakurudzo veChambers & Partners. Iva nechokwadi chokuti ubhadhare kune iyo inonyanya kufanirwa neFrenchCard newsletter.
2. Kukura Smart, Risk Zvishoma NeShelly Sun: Bhuku rino rinopa nzira yekuendesa mberi mukutsvaga bhizinesi rako.
3. International Franchising: Murayiridzi weVashandi neMarco Hero: Muongorori unobatsira kune vose vanobatanidzwa mukugadzirisa nekushanda purogiramu yekutengesa mari yepasi rose-kubva mumba mazano kune kutungamirira vatungamiriri kune avo vari voga.