Mac Big Big nemafuta gare gare, taive takagadzirira kutora basa idzva.
Kubvira pakutanga kwema1970, maAmerica zvokudya zvekudya zvakatsvaga zvakapinda mumisika yepamarudzi akawanda zvikuru sechikonzero chemabhizimisi mune dzimwe nyika vanoda kuunza pfungwa yeAmerica kunyika yavo. Munyika dzakawanda dzenyika dzakawanda dzinotengeserana dzinopa zvikwereti zvakafanana kumakambani sezvazviri kuita muU.S. - kukwanisa kupa mvumo kune franchisee kodzero yekushandisa ikambani yekambani yekutengeserana uye yehutachiona hutsika paanenge achichengetedza kudzora maitiro ekushanda. Mukuwedzera, franchisees inogona kubatsira kutungamira franchisor kugadzira michina yemusika. Itai kuti mitemo ye franchisor iwane ruzivo rwechiremba rwemusika wavo, uye vatengi vanogona kutarisira zviyero zvakafanana zvehutano nekushandira, kunyange kana zvinhu zviri mumenyu zviri zvishoma zvakasiyana.
Nhasi, mamwe mazita anozivikanwa zvikuru muzvokudya zvekutsanya ane nhamba yakawanda yezvikwata kunze kweU.S. kupfuura zvavanoita mukati memiganhu yeUnited States.
Semuenzaniso, pane 14.344 McDonald's mukati meU.S. uye 21,914 restaurants munyika yose. Kubva 19,420 KFCs iri kushanda, 15,029 iri kunze kweUnited States paBurger King , nhamba yezvokudya zvepasi pose zvinotenderera kunze kwezvokudya zveUnited States zvinokwana 7 246 kunze uye 7126 muUnited States Nhamba yezvokudya zvePizza Hut ichiri kukura muUnited States ne7908, asi mhirizhonga inobata nekukurumidza - kuverenga kwemazuva zvino 7,697 nzvimbo.
Nhoroondo ye nzvimbo dzakakwana, ine 43 154 restaurants, inoenda kuSwayenzi. Nzvimbo dzeU.S. dzichiri kudarika nyika dzepasi rose 26958 kusvika 16196, asi pasi pepasi pepasi pepasi rinoenderera mberi kukura.
Makambani aya ezvokudya anotsvaga, anozivikanwa sei neBig Macs uye Whoppers uye Buckets yeFried Chicken, anokura maonero avo mumisika yepasi rose? Chinhu chakavanzika chakavanzika mukubudirira kwavo ndechokuti vanobvuma uye vanobatanidza vatengi mune imwe tsika yavanopinda. Kunyange zvazvo vachipa vatengi vemo (uye vafambi) mukana weAmericana, makambani akave akabudirira zvikuru mumisika dzenyika dzakawanda akashandura manyore avo uye zvigadzirwa kuti vasangane nezvinotarisirwa zvevashandi vemunharaunda, avo vanobva vava ivo vakavimbika.
Localized Menu Items
Kune 3100 Dunkin Donuts munyika 30 pasi pose ichipa michina yakagadzirirwa kudiwa kwenzvimbo. Iwe unogona kuva neBlueberry Cobbler Croissant Donut muAtlanta, kana kuedza yakaoma yenguruve uye gungwa rekudya muChina, kana chokoti ye mango inopa muRebhanoni. Kana uri muKorea, mudiwa weDunkin kune Grapefruit Coolata.
Nzara ye pizza? Kune mazana matatu nemakumi matatu nemakumi matatu nemakumi mana emunyika (Domino's Pizzas) yakagadzirira kupindura foni yako. Vashandi veIndia vanokwanisa kuronga pizza yeperi, uye avo vari muAustralia havana dambudziko kuwana ma prawns uye chinanaini pamakumbo avo e pizza; apo uri muJapan, tuna ndiyo inozivikanwa yekugunzva uye pizza yako inopihwa motokari chikoro.
Zvechokwadi, hove dzehove uye hove dzinozivikanwa pakuonekwa kweAsia yose. Zvechokwadi, tsika dzechizvarwa dzeAmerica, pepperoni, uye mushwa dzinowanzove dziri pamenyu yeavo vanoda zvakakwana zveAmerica. Mhando imwechete yemagadzirirwo emitambo inowanika paPizza Hut, apo pizza ye BBQ inowanikwa kuHong Kong neIceland, "pizzur" inogona kunge ine pevara yepepuru, mushwa, uye tomato kwete pane tomato-based pizza sauce. Uye muPizza Hut pizza muJapan, oda yako ingasanganisira teriyaki huku, zviyo, gungwa, uye mayo.
Nzira yekutsanangurira mberi kwekuwedzera kweMcdonald inongotaurwa chete: inopa kufanana mumisika yose iri munyika yavanoita bhizinesi. Mifananidzo yakajeka yeMic Mac inowanikwa kwose kwose, asi muPhilippine, McSpaghetti iri pamirimo, uye Teri Tama Burger uye Tsukimi Burger ndezvenyika, nguva shoma-nguva muJapan.
Imwe shanduko yemashamba eAsia ndiyo kukwanisa kusvina sauces nehuwandu hwekunakidza huri nani hunofanidza hutano hweAsia huchida chekudya Chicken McNuggets kana Chicken Big Mac.
Munyika dzose dzeMiddle East, tsika dzeMcDonald's bhamburger dzinotsiviwa ne flatbread. MuIsrael, McDonald's yakazarura maresitorendi eKosher, asi muIndonesia nePakistan, maresitorendi anozivikanwa halal.
Iwe unogona kuwana doro kana waini kuti uende nechikafu chako kuMcDonald's muGermany, Belgium, Austria, neFrance. Uyewo muFrance, unogona kusarudza kubva pamakwenzi matanhatu eMacaronsas, kupedzisa kunofadza kudya kwako, kana kuSwitzerland kuzvibata kune McFlurry yakaitwa naToblerone. MaTaliyana anokwanisa kuraira mabhegi avo akabikwa mumafuta omuorivhi uye akachekwa neparmesan cheese uye pancetta. Kuti uratidze kuzvipira kwayo kuvatengi vemo, McDonald's yakazarura chivako chekuedza muEurope iyo ichavabvumira kuti vawedzere kuchenesa menyu yavo kuti vasangane nemunharaunda.
Misangano Yedzimiro yeMitemo
Zvinhu zveMenu hazvisi izvo chete zvinogadziridzwa zvakaitwa naMcDonald's. Imwe shanduko inodikanwa kuti isangane nemuganhu wekumbeka kwemukati ishandisi yezvikamu Mumisika zhinji yenyika yose, McDonald anonwa doro zvishoma, sezvinongova chikamu chemafuta uye dzimwe nguva kunyange burgers. Mamwe makambani ezvokudya zvinotsvaga anotevera tsika iyi yekuderedza chikamu chemugove zvakare.
Muna 1952 George W. Chechi akatanga Chechi yeChechi muSan Antonio, Texas nechisimiriro chake chakanga chakarohwa nyama yakakangwa uye mazinga bhisikiti euchi. Nhasi pane nzvimbo dzinokwana 1 650 munyika 25 pasi pose apo vatengi vanogona kunakidzwa nekunakisa kunya kunyowa kana nyama yakakurumbira yeMexicana Wrap. Kusiyana kukuru - kunze kweAmerica, Chikoro cheChechi inozivikanwa seTexas Chicken. Kuchinja zita raive danho rinokosha kuti usangane nemitemo uye tsika dzechitendero mumisika yepasi rose. Izvo zvakagadziriswa, typeface, uye mavara eyo logo zvinoramba zvakafanana, asi shoko rokuti "Texas" rinotsiva shoko rokuti "Chechi".
Kuva Chikamu Chinokoshesa CheMunharaunda Yemunharaunda
Mukuwedzera pakugadzirisa mapeji avo kuti awane zvinodiwa nevatengi vemunharaunda, nekugadzirisa chikamu chemugove wavo uye kunyange zita ravo kuti vasangane nemitemo yemagariro eko, makambani eUnited States anowanzotsigira mharaunda yekunharaunda uye masangano anobatsira kuti vavake mararamiro avo uye kugadza kufarira mumusika. Coca-Cola yakabatanidzwa mumapurogiramu akasiyana-siyana emunharaunda kuti aratidze kuzvipira kumisika dzepasi pose. MuEgypt, Coca-Cola yakagadzira mazana matanhatu ekuchenesa mvura yakachena kuti ipe mvura inonwisa munzvimbo dzomunharaunda. Iyo kambani inoshandawo purogiramu inonzi Ramadan Meals for Children inopa zvokudya zvevana munguva ye Ramadan; purogiramu iyi yave ichibudirira zvikuru zvokuti ikozvino inowanikwa kuMiddle East yose. Coca-Cola ndiyewo anotsigira Support My School muIndia, chirongwa chinobatsira kugadzirisa nekuvandudza zvivako zvekuchikoro munyika yose.
Izwi rokuti "glocalization" rave rakagadzirirwa kurondedzera nzira iyo makambani ose, kwete kungokurumidza kudya, kugadzirisa zvigadzirwa zvavo, mazano uye mabhizinesi, mazano uye nzira yekugadzirisa zvinodiwa mumisika dzomunharaunda yose pasi rose. Munguva yehutano hwepasi pose, ruzivo rwekuzivikanwa runogona kuwanikwa nyore nyore, uye vanhu mune dzimwe nyika kazhinji vanongomirira pfungwa yekuzarura muguta ravo. Zvisinei, kutendeutsa avo vanoedza chigadzirwa kune vatengi vakatendeka vanogona kunge vari nani kubudirira apo mahoitori anotora nguva yekufananidza nekunakidzwa kwemukati netsika dzetsika.