Kunyange zvazvo muenzaniso uyu wekutengesa unotarisa zvikuru sehukama hwevatengesi-mutengesi, pane musiyano mukuru mukukura kwehukama.
Iyo Coca-Cola franchisee (bhotela) kazhinji inogona kungotengesa mutsara wemiti weCoca-Cola, kana uine ukama-mutengesi wevatengesi apo mutengesi anogona kupa mhando dzakasiyana-siyana yemishandiro nemabasa, mamwe acho anowirirana zvakananga.
Nheyo yeCoca-Cola
Soda fountains yakatanga kuendeswa kuUnited States mumavambo ekuma1800 segadziriro yekutengesa zvakanakisisa zvinobatsira zve "soda mvura." Sodas yakavhiringidza inodzokera zvakare munhoroondo yekare kusvika muna 1809, apo carbonated ginger doro yakarondedzerwa muChristal Treatise paBrewing . Pakazosvika makore makumi mapfumbamwe nemana makumi mana nemasere (4040) pakanga paine makumi mashanu makumi mashanu ekugadzira zvinwiwa zvinodhaka, nekugoverwa kazhinji kunotungamirirwa neainwa mvura yezvinwiwa, pamwe chete nevakagadzira soda fountain equipment. Pakazosvika 1880 soda fountains dzaive dzakakurumbira, dzichiita senzvimbo dzinokosha dzevanhu uye dzinowanikwa munzvimbo dzakasiyana-siyana dzinosanganisira zviteshi zvezvitima, mashamba ezvitoro, e-ice cream parlors, dhipatimendi rezvitoro, uye-inonyanya kukosha kwenyaya yedu - ma pharmacy.
Muna 1886, mutori wenhau Dr. John Pemberton - Mhare yeHondo yeHondo neHome morphine zvinodhaka - yakagadzirwa "Pemberton's French Wine Coca," yakagadzirwa newaini yewaini uye kola nut, somuedzo wekuuya nechimwe chinhu chaizomubatsira kukunda kusvuta kwake. Zvinosuruvarisa kuti Dzimba Pemberton pamba yeAtlanta yakapfuura mutemo wekuraira muna 1886, kuitira kuti agone kutengesa zvinhu zvake zvakasiyana-siyana, akazvichengeta zvakare pasina doro, akazvitumidza zita rokuti "Coca-Cola," ndokutanga kutengesa sirasi yakananga kuma pharmacy muGeorgia.
Pakazosvika 1888, chigadzirwa chacho chakanga chatotengeswa kumativi ose eUnited States, ine ruzivo rwepamusoro-yakavanzika uye yakawanda-inofarira kunaka iyo yatinoziva nhasi.
Iyo Coca-Cola Franchising System
Coca-Cola's franchising system yakadzoka kare muna 1889, apo kodzero dzekubvongodza dzakatanga kutengeswa kune mabhizinesi avo vaikwanisa kugadzirisa zvikwata zvakakura uye saka vakakwanisa kukurumidzira kuwedzera chigadzirwa mumisika mitsva. Imwe yekutanga kwe "brand standards" yakagadzirirwa yehutano yaiva chibvumirano chevashandi kuti vangotengesa chigadzirwa mumutambo uye wakaenzana ne "bhora," rakabvumirwa muna 1915 uye kubvira risati rafa nemasikirwo akaita saAndy Warhol uye achiri kushandiswa nhasi .
Iko-Coca-Cola Company inobereka sirasi, uye inoitengesa kune mabhota pasi pose-kune mabhizimisi akazvimiririra 275 ane zvivako zvinodarika mazana 900 pakupedzisira kuverengwa - avo vane nzvimbo inoshandiswa yekugadzira uye kutengesa mugumo wekugadzirwa. Izvi 'zvinokonzera kubatana' zvinogadzira, kugovera, uye kuparadzira chigadzirwa chakapedzwa kune vending partner, avo vanozotengesa chigadzirwa chacho zvakananga nevatengi. (ICoca-Cola Company inoshandisa bhokti yayo yekuNorth America, Coca-Cola Zvokudya.)
Neyo muenzaniso wekutengesa, franchisor inodzivirira mari inowanzobatanidzwa nekutengesa, kuchengetedza, nekugoverwa kwemagumo ekupedzisira.
Sezvo franchisor uye muridzi wechikwata chacho, The Coca-Cola Company inotarisira matongerwo ekutengeserana nevatengi, asi ndiwo mutoro wevashandi vanobatanidza kutengesa mutengo mukati memiganhu yavo.
BIG uye Kuwana kweBottling Operations
Nhoroondo yekare, The Coca-Cola Company yakatenderera pazvigadziriswa mabhodhoro ekugadzirisa mabhodhoro nekuparadzirwa kwezvinwiwa zvayo. Mukutanga kwema2000, zvisinei, kambani iyi yakatanga kutora nguva yekutora mamwe maitiro ekugadzira mabhodhoro sechikamu chehurongwa hweBottling Investments Group (BIG), kugadzirisa mamwe mabasa uye kutungamirira kukura kune dzimwe misika. Kana imwe nguva chirwere chinonzi chakagadzikana uye chichibudirira, munhu anogadziriswa anogadziriswa anowanikwa kutora basa uye achienderera mberi kukura bhizinesi. Burogiramu yeBIG inobatsirawo kuongorora mararamiro akanaka munyika yose.
Kudzora
Muna 2013, The Coca-Cola Company yakaratidza kudzokera kune imwe yenzira yekutsvaga mari muU.S. Kuregererwa kunoshandiswa kuderedza mari inobatanidza nekuchengetedza matori ekutakura uye matura ekuchengetedza kudzora pamusoro pekugadzirisa. MunaFebruary 2016, kambani yakaratidza kuti ichatsvaga 100% yenharaunda yayo yekuNorth America kumagumo e 2017, makore matatu zvisati zvaitika. Sangano rinoramba richienderera mberi nekutengesa zvibvumirano uye kukurukura nevamwe vanobatsirana pamusoro pekutsvaga mari muChina-Cola system muUnited States uye misika dzayo yose.