Zvimwe Zvisarudzo Zvekubhadharwa Kwemabhizimisi Madiki eKanada
Crowdfunding muCanada ichiri mukugadzirisa kwayo chikamu cheWild West; iwe une boka guru rekambani yevanhu vakawanda vanoda kuda kuisa nzvimbo iyo vachizvikanda ivo pachavo pakurongedza barbwire.
Uye ikozvino Kickstarter akabatana nekundikana nevatongi vatanhatu vari kupisa.
Munguva yekushanyira kwemazuva mana kuToronto munguva yeKickstarter yekuCanada yakatangwa munaSeptember 2013, mutungamiri wenyika Yancey Strickler akati Kickstarter ainge achishuva kutamira kuCanada asi akachengeterwa kure nemitemo yemari.
Zvino ivo vari pakupedzisira pano uye kunze kuti vateerere vamwe-munoziva-chii. Mukubvunzurudzwa neCanada Press, Strickler akabvuma kuti chiCanada crowdfunding scene ikozvino inotungamirirwa neIndiegogo, asi ane chivimbo cheKickstarter ichakunda.
Kickstarter inotaura kuti yakakonzera kanopfuura katanhatu semari yakawanda seIndiaegogo, asi makumi mana emapurogiramu akabudisa mari inopfuura $ 1 mamiriyoni muzvipikirwa, maererano neine chete yeIndiegogo.
Saka ndechipi chinzvimbo chakanaka chekuunganidza vanhu kana uri bhizinesi reCanada rinotsvaka mari, Kickstarter kana Indiegogo?
Tarisa kuenzanisa iyi usati wanyatsofadzwa nekuuya kwaKickstarter.
- Hakuna Kickstarter kana Indiegogo inopa kuenzanisa mari .
MuCanada, mapoka evanhu vakawanda vanofambisa zvishoma nezvokwadi iyo havagoni kupa huwandu hwevanhu vakawanda. Mune mamwe mazwi, haugone kupa vanhu chero ipi zvayo yehupfumi mubhizinesi rako mukutsinhanisa kubhadhara kwavo.
Izvo "chikonzero" ndiyo mitemo yeCanada yekuchengetedza. Pasi pemitemo yemazuva ano, pane mamiriro mashomanene apo kambani inotsvaka kutsvaga haifaniri kubudisa tsananguro yakajeka, sezvinoshandiswa mumutambo wepamutemo wepachena (IPO). Zvakaoma kufungidzira kuita izvi apo bhizimisi rako idzva riri pangozi, asi handizvo here?
Uye zvikwata zvevanhu vakawanda zvaizowira pasi mukati mevatengesi veCanada uye mazano ekutsvaga kubhadhara mazano uye kuunza mvumo inogona kuenzaniswa nekunyorwa kwakadaro. (Izvi zvinogona kuchinja, nekuda kwezvakaitika muUnited States uye kupindira nemapoka eCanada, mamwe masimba eCanada ari kutarisa kugadzirisa mitemo yavo yekuchengetedza zvigadziro kuti zvibvumirane nehuwandu hwevanhu vakawanda.)
Asi sezvazviri, zvose Kickstarter uye Indiegogo vanoshanda pasi pemuenzaniso wemupiro, apo guru guru rinokurudzira ndiwo mubayiro unobatsira uye kuwana kusagutsikana kwekutarisira (vachitarisira) kuona basa ravakatsigira richibva pasi.
- Indiegogo inopa mari yakawanda sarudzo.
Iwe unogona, somuenzaniso, sarudza kugadzira mushandi wako Indiegogo seFlexible Funding, kwaunowana kuti uchengetedze mari yose yauri kumutsa kunyange iwe usingakwanise kuwana mari yako yekubhadhara, kana seFixed Funding, apo mipiro yose kumushandirapamwe wako dzoka kudzokera kune vatsigiri kana iwe usingasangane nechinangwa chako. (Indiegogo inokweresa mari shoma yepamburu yePlexible Funding campaigns inosangana nechinangwa chavo, 4% chete neye 9% yemari yepamusoro yeMafungiro eFixed Funding asingasviki nechinangwa chawo).
Kickstarter inotora zvose kana kuti hapana chinosvika.
Sezvo muumbi weKickstarter campaign, iwe unofanirwa kuisa zvose zvinangwa zvekubhadhara uye nguva yakatarwa, uye kana chirongwa chako chisina kukwezva zvakakwana zvinopa nguva yekupedzisira, hapana mari inoshandura maoko.
- Mitikiti yeCrowdfunding yakawandisa pane Kickstarter.
Kickstarter is curated. Kunyange zvazvo chero munhu aigona kutanga chero mapoka evanhu vakawanda ekuNewegogo, mapurojekiti eKickstarter anoongororwa nevashandi uye anofanirwa kuenderana nemitemo yeKickstarter.
Izvi zvinoreva, pakati pezvimwe zvinhu, kuti zvinhu zvose paKickstarter zvinofanira kuva "purojekiti", chimwe chinhu chinoguma nechigadzirwa chinooneka, uye kuti chirongwa chinofanira kukodzera mune chimwe chezvikamu zveKickstarter (Art, Comics, Dance, Design, Fashion, Firimu, Zvokudya, Mitambo, Mimhanzi, Mifananidzo, Kubudisa, Teknolojia, uye Theatre).
Uye mamwe marudzi emabhizimisi akavharwa kunze; Kickstarter haigoni kushandiswa kubhadhara e-commerce, bhizinesi, uye webhusaiti yepawetanditi webhudhiro kana mapurogiramu, kana kuti kubhadhara mapurojekiti epurogiramu isingashamisi nevasimudzi ivo pachavo.
Indiegogo, kune rumwe rutivi, "inowanikwa kune ani zvake kuti atore mari yezvose".
- Mari inofanana neyese yevanhu vakawanda.
Kana purojekiti ichibhadharwa zvakabudirira, Kickstarter inoshandisa mari ye5% kumari inounganidzwa uye kushandiswa mari, izvo zviito zveCanada zvinokwana 3% + $ 0.20 CAD per pledge. Hapana mari yekubhadhara kana mari isina kubudirira.
Apo mishandirapamwe yako inokwidza mari, Indiegogo inopa mari ye 9.0% pamari yaunotora. Kana iwe ukazadzisa chinangwa chako, unowana 5.0% kumashure, nokuda kwehuwandu hwemari ye 4.0%. Panewo mari yechitatu yechitatu yekwereti yekubhadhara makadhi pamwe nemari ye $ 25 yematare emakambani asina US.
The Bottom Line
Imwe apuro yakafanana nedzimwe, kunyange zvazvo ichitarisa kuburikidza nemapurogiramu ekubhadhara mari, Indiegogo inoratidzika kuva nezvakawanda zvekunaka kune dzimwe nyika.
Kana iwe usingadi mari yakawanda, iva neprojekti kana bhizimisi rinopindirana mune chimwe chezvizhinji zvemafambiro evanhu vakawanda, uye inonakidzwa nekushingaira (kuronga zvigaro zvevatsigiri), kushandisa Kickstarter kana Indiegogo zvingafanirwa kupfura.
Kana iri mari yakakura yepinstriped yaunotevera, kunyanya kune mabhizimusi asiri magetsi, zvokudya kana tech inobatanidza, simudza bhizinesi rako rebhizimisi uye enda kumabhenji ako emunharaunda kana chikwereti chebato. Nzira Yokuwana Mari Mikuru Yebhizimisi inotsanangura magwaro aunoda uye kuti ungagadzirira sei kuva nekana iri nani yekuwana mari yaunoda.