Zvakaita Ray Kroc's Life and Entrepreneurial Spirit Yakagadzira McDonald's Brand
Entrepreneur Ray Kroc haana kutanga McDonald's chain chain. Asi kunze kwekuratidzwa kwaRay Kroc , chikwata chinotyisa chekuAmerica chinodyiwa chingave chisina kuve chiratidzo chepasi rose chinonzi nhasi. Iketani yakatevedzwa nehama dzaMcDonald, Richard naMaurice, muna 1940.
Zvakangoitika chete kuti tsika dzevakiki vekambani chero ipi zvayo dzinowana nzira yavo kupinda mafilosofi ekambani uye inotarisana nenheyo yemitemo.
Asi munyaya yaMcDonald's, hazvina kujeka-akacheka nokuti McDonald's akanga atova mutsva wekudya wekudya kwekudya nokukurumidza apo Ray Kroc akagumburwa, uye akazozvitenga muna 1961.
Nheyo dzebasa reMcDonald rakavakwa kutanga nehanzvadzi dzaMcDonald uye dzakasimbiswa pasi peutungamiri hwaRay Kroc. Apo pachitarisa hupenyu hweKroc hwepakutanga, uye nhoroondo yekare yeMcDonald's, zviri nyore kuona kuti mararamiro aRay Kroc akamukurudzira sei, uye kuti hupenyu hwehupenyu hwake hwakabva hwakachinja sei kushanduka kwechiratidzo cheMcDonald's.
Zvokudya Zvokudya Zvokudya zveMcDonald Mission Hurukuro
Kana iwe usina kuziva kuti ndekupi kudya kwekudya kwekudya kwekutsanya kwakange kuri, iwe unofunga kuti McDonald's corporate mission statement ingangodaro kune yekutsanya kwekudya kwekudya kwekudya muU.S. Asi kunze kwekutaura kwekutumirwa, McDonald inosangana nehutano hwemashoko manomwe yakasiyana naMcDonald's uye inoita rudzi rwechiitiko icho vatengi munyika yose vanoziva kuti ndeyeMcDonald's.
Vakatanga Mazano paMcDonald's Restaurant Mission
Akazvarwa musi wa5 Gumiguru 1902 kuvabereki vanobva kuCzechoslovakia, Ray Kroc, vakakurira mu Oak Park, Illinois. Akaenda kuMark Park neRwizi Forest High Schools. Apo makore gumi nemashanu, Ray Kroc akanzwa nezveHondo Yenyika Yenyika Yese uye, mushure mekunge avete pamusoro pezera rake, akatanga kudzidzisa sechikwata chekufambisa.
Pamberi paKroc akaona basa rekuita, kunyange zvakadaro, hondo yakapera.
Paaidzidzira kurapwa kwemauto, Kroc akasangana naWalt Disney (uyo akanga aitawo zuva rake rokuberekwa padhipiti yake kuti apinde muchiuto), uye vaviri ava vakava shamwari. Zviri nyore kuona kuti shiri dzenhenga dzakabatana sei neshamwari iyi kubvira panguva iyo varume vose vaiva vadzidzisi vezvigadzirwa uye vadzidzisi vezviratidzo. Kunyange zvazvo nzira yaDisney yakamutora kumubhizimisi wezoridho uye Kroc akamutora kumutengesi yekutengesa yekutengesa, nzira dzekambani vatungamiri vaviri vanoshamisa vakasika vaizoyambuka zvakare mune ramangwana.
Kudzidziswa kwaKroc sehondo yepamberi yekufambisa ambulensi haina kumubatsira mukurwisana kwehondo. Akarohana pakati pebasa nemabasa. Akashanda semuimbiya, dhidhiyo reDVD, mumwe mutengesi wemupepe wemapepa, mutengesi wekoji wehwuji wekuvhara musuo nesuo, uye akashandura basa muresitorendi panzvimbo yepamusoro. Iro raiva basa rake semukaka wemashina wekutengesa waizotungamira iye kumagumo ake kumusoro kweimwe yeiyo huru yekudyara empires emunyika.
Kroc aifamba achipfuura neUnited States achitengesa Multi-Mix mukaka achinyima mishonga paakawana Hama McDonald. Dick naMack McDonald vaiva neketani shomanana yevane mapfumbamwe vane zvivako zvekudyidzana makumi maviri nemaviri .
Sezvo wakagadzira nzira yakagadzirirwa uye yakarongeka yekubika uye kushumira zvokudya mune imwe nzvimbo-shoma yekudya, hama dzeMcDonald dzinonzi dzinopa kuberekwa ku "kufunga kwekutsanya" pfungwa.
Nemhaka yekudyira kwake uye chiitiko chekutengesa, Kroc akaona kubwinya uye zvingave mukutsanya kwekudya kwekudya kwekudya kwehama dzaMcDonald dzakanga dzakasika. Akatanga kufunga pamusoro pekugadzirisa pamusoro pehama dzeMcDonald's dzakabudirira zvekutengesa mhepo yekutengesa kubva pakuona mukaka kushandiswa kwekutengesa. Pane kudaro, kunyange zvakadaro, Kroc akazoguma ari mutungamiri wenyika yehurumende yehama dzaMcDonald panzvimbo.
Mutengo wokutanga waKroc akatengeswa waitengeswa kwaari. Kroc's first McDonalds restaurant yakatanga musi waApril 15, 1955, muDa Plaines, IL. Kroc aida kuti nzvimbo iyi McDonald ive nzvimbo ye "model" yekutengesa mari, iyo yaizomubatsira kutengesa zvikwereti zvekutengesa.
Ichokwadi, muna 1960 maketani eMcDonald aiva ne50 franchise nzvimbo.
Hama dzaMcDonald dzakanga dzichimanikidzira kuti vashandisi vose vanoomerera kune mirayiridzo yakasimba uye kuti vatevedzere chaiyo kuchitoro chekudya sezvavakange vakasika. Kroc akanzwa akashungurudzwa nemitemo iyi, saka muna 1961, akatenga chain McDonald's restaurant chain kubva kuMcDonald mukoma we $ 2.7 mamiriyoni.
Ray Kroc's Mission yekuvaka McDonald's Brand
Kunyangwe zvazvo Kroc aifunga kuti hama dzaMcDonald dzakanga dzakanyanyisa kubhadhara nemafambisi avo, zvichinzi Kroc akanga akafanana. Akaramba kutengesa chero munhu mumwe chete kune imwe nzvimbo yekutengesa mari uye akasimbisa kuti imwe nzvimbo yekutengesa inochengetedza kusagadzikana neMcDonald's system. Kunyange zvazvo kwakanga kusina mazwi okutsanangura panguva iyoyo, Kroc akanga asiri kungovaka chikafu chekudya, akanga achivaka chimwe chezvinhu zvakakosha zvenyika.
Muna 1954, kunyange Kare Kroc asati asvinudza McDonald's franchise yake yekutanga, akataurira shamwari yake yeuto Walt Disney, achikumbira kana paine mukana wekuisa nzvimbo yekutora yaMcDonald mune imwe nzvimbo ye "Disneyland" iyo yakanga isati yavhurwa. Yakaudzwa kuti Walt akapfuura mashoko aya kune VP mukutarisira kubvumirana, asi Kroc akati haana kumbobatwazve zvakare. Disneyland Park yakavhurwa - pasina doro reMcDonald - mwedzi mitatu nemazuva maviri mushure meKroc's first franchise's franchise.
Vose Disney uye Kroc vakavaka mabhizimisi maviri echiAmerica, saka zvakanga zvakangoitika kuti makambani aizopindirana pane imwe nguva. Muma1980 McDonald yakatanga kukurudzira Disney mafirimu neDisney maikirwo muHudya dzayo dzinofadza. Muna 1996 makambani maviri akasayina kontrakiti yemakore gumi umo McDonald akabvumirana kukurudzira mafirimu eDisney neMufaro Kufarira zvikwata uye kudyidzana neWalt Disney World nyaya dzepaki dzepaki. McDonald's ndiyo yekutanga yekutengeserana yakabvumirwa kuzarura mabhizinesi ayo eWalt Disney World.
Zvichinyorwa pamusoro pemakore gumi ekubvumirana kwekutsvaga, McDonald's akabhadhara mari inodarika $ 1 bhiriyoni uye akabhadhara Disney $ 100 mamiriyoni mune zvemitambo. Mhepo yekutengeserana yevarume vaviri yakatungamirira kuti ivo pachavo kubudirire uye kusiya nhaka inotevera, iyo inoratidzirwa mune imwe neimwe yekutaura kwemashoko ekambani.