Mhemberero neZvinobatsira
John Fremont McCullough akaberekerwa muDouds, Iowa, muna 1871, ndokuroorwa muna 1893 mushure mekunge apinda koreji muOswego, NY asati asvika kuDavenport, Iowa muna 1911. Muna 1938, McCullough inonzi yakagadziriswa yekutanga yekushandira-shandiswa inoshandiswa ne iro, pamwe chete nomwanakomana wake Bradley. McCullough inonziwo inotangira dairy Queen concept uye ichibva muna 1950 ne "4000 imire inoshanda."
Maererano newebsite yeDQ, nhau ye megabrand inotanga nekutengeswa kwemazana zana emutambo uyu "unonzi pasina zita" muna 1938, muKankakee, Illinois. Shamwari yaMcCullough yainzi Sherb Noble yakabvumirana kutengesa chibereko chitsva chemafuta chakave mu ice cream yake. Sezvo nheyo inofamba, Noble akapfuurira kutengesa kudarika mazana 1600 mumaawa maviri anotevera. Kwete kuti munhu apiwe mukana wakanaka, VaNoble vakakwanisa kuwana basa rekutanga Dairy Queen Restaurant, iro rakavhura bhizinesi musi waJune 22, 1940.
Kubvira ipapo, chigadzirwa chakashandiswa kupora chikwata ichikura nokukurumidza uye pakupedzisira chinobudirira kusvika pasi rose. Dairy Queen akanga ari piyona wepakutanga mukutengesa, achikura kubva kunzvimbo gumi muna 1941 kusvika kune zana munzvimbo 1947, kusvika kunzvimbo dzinenge 1 500 muna 1950, uye nzvimbo dzinopfuura 2 600 muna 1955. Muna 1998, International Dairy Queen, Inc.
yakava rubatsiro rwepasi rose rweBerkshire Hathaway, Inc., uye iye zvino ine ma 280 yeAriculius store uye 26 Karmelkorn Shoppes.
Mari Inotengesa Dhairi Inodhura Zvakadini?
Kana iwe uchida kutenga DQ franchise, iwe unofanira kutanga watanga pfungwa iyo iwe unofarira. Zvisarudzo zviri DQ Grill & Chill, kana DQ Orange Julius Treat Centre. Sarudza nzvimbo yako uye ugoendesa chikumbiro. Dairy Queen inoda franchisee kuti ive nemadhora mazana mana emadhora mazana mana nemakumi mana emadhora emari inoshandiswa ne $ 300,000 semari yakaenzana, uye mari shoma inokosha ye $ 750,000. Ichasvika madhora 895 000 kusvika $ 1,195,000 kune chivako 2048 sq. Ft. Chigaro chinogara 48, uye $ 1,080,000 kusvika $ 1,370,000 kwe 2.709 sq. Ft. Chivako chinogara 78. Tarisa webhusaiti kuti uone zviripo zvese.
Zvatinoda
Nezvose zvinotarisa pamunofadza uye zvinonaka zvinotapira mazaya, zvinoratidzika zvakakodzera kuti Dairy Queen inotsigira Vana Miracle Network uye yakaita saizvozvo kubva muna 1984. Kusvika iye zvino, DQ yakasimudza mari inopfuura $ 44 mamiriyoni nokuda kwechikonzero chacho. Dairy Queen inopawo rubatsiro rwemari kune zvakasiyana-siyana "Minyanya-based 501 (C) 3 masangano" aripo kuti abatsire mhuri dzakaoma dzinorwara, hurema, uye kurambana. DQ inopawo kwete-shuga-added treats yezvokudya zvinodiwa nevatenzi vasingadi kusara kunze kwekunakidza.
Izvi zvinosanganisira DQ Fudge Bar, DQ Vanilla Orange Bar, uye Chocolate Dilly Bar.
Pros
- Zvisarudzo Zvakawanda -DQ inosarudza nezvekusarudza, kupa mabhii maviri ekutsvaga mari uye maitiro akasiyana-siyana nemhando.
Cons
- Kukosha Kwekutsvaga - Mega Brand franchises vari kuoma kukuwana. DQ inogona kunge iri imwe yezvisarudzo zvakanakisisa pakutsvaga, asiwo ndeimwe yezvinodhura zvikuru.
Dairy Queen Franchise Fast Facts
- Bhizimisi Yakasimbiswa: 1940
- Kutengesa Kubvira Kubva: 1944
- Franchise Fee : $ 35,000-Grill & Chill / $ 25,000-Orange Julius
- Total Investment: $ 895,000 kusvika 1,370,000 Grill & Chill / $ 290,000 kusvika $ 635,000-Orange Julius
- Dunhu rekudenga: 5% - Grill & Chill / 4% Orange Julius
- Ad Fund: 6% - Grill & Chill / 3% Orange Julius