Initial Investment
Kubva muna 2016, kutanga kwekutsvaga kwekutsvaga kunoda kuzarura Franchise Inharaunda inofungidzirwa pakati pe $ 116,600 uye $ 263,150, ine mari yakakodzera inoda $ 80,000- $ 310,000 uye mari inoshandiswa yemari ye $ 30,000- $ 90,000.
Franchise Fee uye Zvikwereti
Subway inodhura chikwereti chekutanga mari ye $ 15,000, inoramba ichitenga mari ye 8% yekutengesa zvakashata, uye kutambira mari yekubhadhara ye4,5% yekutengesa zvakadzama.
Nhamba Yezvivako
Hapana kune Subway-owned franchise-kambani. Kubva muna 2016, kune inenge 27 000 pasi pezvitoro franchises muUnited States, uye nzvimbo dzinodarika 17 700 kune dzimwe nyika munyika 90. Kuwedzera kwepasi pepasi pepasi pose kwakatarira Australia, New Zealand, Saudi Arabia, United Kingdom, Spain, Italy, France, Germany, Puerto Rico, Japan, Belgium, Luxembourg, uye Netherlands.
Apo vanhu vanofunga nezvemazwi okuti "franchise" kana kuti "kudya kwakakurumidza," vanowanzotanga nguva dzose vachifungidzira McDonald's, iyo ndiyo yaiva yegoridhe yemitambo yekutsvaga-kunoshandiswa mumaresitorendi. Chimwe chezvikonzero zvakakosha zvekushamwaridzana kwakadaro ndeyekuti McDonald yakambove nenzvimbo dzakawanda dzekutengesa munyika yose, uye naizvozvo yaiva "huru" uye yakakurumbira.
Zvisinei, muna Kubvumbi 2011 yakataurwa kuti pakupera kwegore rakapera, McDonald's aiva nenzvimbo 32,737 munyika dzinosvika 117, nepo Subway chaizvo yaiva nenzvimbo 33.749 kune dzimwe nyika 95.
Paradigm yakanga yachinja. McDonald's akanga asiri Nha. 1. Pakanga pane mambo mutsva muguta, uye mambo akatengesa $ 5 Foot Longs, kwete Big Macs.
Iko kune ikozvino inopfuura 44,000 Subway franchises iri munyika dzinopfuura 111 dzakasiyana, nhamba iyo inoramba ichiwedzera kuenderera mberi kweSwayway kutungamira kuMcDonald's. Hazvigoneki kuti muvambi uyu Fred DeLuca akafungidzira kuva nezvikepe zvakawanda zvemaswendeji echikepe mumvura muna 1965 paakazarura nzvimbo yake yekutanga.
Bhuku reMugwagwa
Fred DeLuca akaberekerwa kuBrooklyn, New York muna 1947 asati asvika kuBridgeport, Connecticut uko akakurira. Kuti abhadhara chikoro chake chekoroji, akakumbira shamwari yemhuri (Dr. Dkt. Buck, nyanzvi yezvinhu zvenyukireya) kune chikwereti cha $ 1 000. Panzvimbo yekudzima mari pasina mamiriro ezvinhu, Buck akabhadhara wemakore gumi nemana nemakore gumi nemashanu ($ 1 000) kuitira kuti Fred azarurire shopu yechitsuwa, iyo yaakatumidza kuti Pete's Super Submarines.
Pakazosvika 1974, zita rakashandurwa kuva Subway uye do rakapiwa uye rakashanda zvikwata gumi nematanhatu munyika yose yeConnecticut. Subway yakatanga kutengesa muna 1974 neyo yekutanga yakagadziriswa muWallingford, Connecticut. Iyi pfungwa yakaramba ichingokura, uye gore ra2013 Subway rainzi rinosvinura kudarika makumi mashanu emaresitorendi matsva pavhiki.
Pamusoro pezvakareba uye zvakasimbiswa zvakaitika zvechirongwa, Subway yakaona matambudziko ayo. Pamusoro pezvakaitika kare yakarohwa panguva dzakasiyana nekusagutsikana kwefranchisee, kukwidza nyaya, inotaura kuti urefu hwe sandwiches huri kuwedzerwa, uye pakati pezvimwe nyaya dzakagara dzataurwa pamusoro pemitemo yepamutemo inotarisana nemitemo yehurumende uye yehurumende inotarisirwa pakutsvaga.
Sezvo pfungwa itsva dzichibva nehutano hwezvokudya, utano hweStway hunotarisa mararamiro huri pasi pemakwikwi anowedzera.
Nzira yemugwagwa yakave ichangobva kupindura nekuita kushandiswa kwemishonga inorwisa mabhakitiriya mune sandwiches, kutanga ne rotisserie yayo sandwich yakabudiswa kutanga kwegore ra2016.
Kunyange zvazvo isisati iri kupa mahara international master franchises, gwagwa rinotambira pasi rino rinoramba richitsvaga franchises idzva munyika yose. Nyika dziri mumugwagwa wepasi pepasi unoona mikana yakanaka yeramangwana dzinosanganisira Brazil, Russia, United Arab Emirates, India, uye China.
Kuva Subway Franchisee
Subway inowanzopa misinari dzisingabhadharwi apo avo vanofarira kuva franchisee vanogona kusangana nevamiriri veSwayire uye vanogara vachiuya pavanotengesa mabhizimisi uye zviitiko. Inzira yekutengesa franchising webhusaiti inopa ruzivo rwakanyanya pamusoro pekushanda sei kuti uve Swayenzi franchisee uye zvakare inotarisa zviripo zve franchises zviri kutengeswa.
Kudzidziswa
Inyanzvi yekudzidzira pasi iri masvondo maviri uye inodzidzisa mazano ebhizinesi, nzira dzekushanda, uye hutano hwepamusoro hwehutano.
Dzidzo inopiwa paStway's headquarters muMilford, Connecticut, uye kurovedza kunowanikwawo kuAustralia, China, Germany, India, Montreal, Canada, uye Miami.
Nguva yekudzidzira inopedzwa mukirasi uye kune imwe nzvimbo kune imwe nzvimbo yepasi pekutengesa kwepasi pekune "maoko-on" chiitiko. Pakupera kwemavhiki maviri, rimwe nerimwe rinogona kupiwa franchisee rinofanira kupfuurira kuongororwa kuti rive Swayenzi franchisee. Vose vanosvika 8 kusvika ku12 vashandi vanodikanwa kuti vashandise Shanduro yeNyika.
Kutsigira kuripo
Kutsigirwa kunopiwa neChinzira chepamusoro kune zvikwereti zvayo kunosanganisira kutenga ma-co-ops, rubatsiro rukuru rwekuvhura, mutero usingabhadhari, rubatsiro rwomumunda, misangano, nhau dzemashoko, uye internet.
Marketing Support
Kubatsira kwekutengeserana kwepasi pekutengeserana kunosanganisira kugoverana kwemashoko, nharaunda yezvepanhau, nhepfenyuro yehurumende, uye zvidhi.
Financing
Subway inopa mumba-mari yekuvhara midziyo uye mari yekubhadhara, uye ukama nevana vatatu vanobhadhara mari yekutsvaga mari yekubhadhara, zvigadzirwa, kutanga-up, uye kuverenga. Kune veterans, Subway inoshandisa mari yekubhadhara kana chikoro chikazarurwa pauto rehondo / hurumende, kana kuti 50% kubva mubhadharo yekubhadhara kana chikwereti ichivhurwa panzvimbo isina hurumende asi nehurumende yekubhadhara mari.