Fred DeLuca Biography - The Subway Franchise Story

Frederick Adrian "Fred" DeLuca akaberekerwa kuBrooklyn, New York muna 1947, aigara munzvimbo dzevanhu muBronx, ndokubva atamira ku Schenectady uye pakupedzisira kuBridgeport, Connecticut. Kubva pakutanga kwekuninipiswa, akakurira yakakura zvikuru yebasa rekutengesa yekutengesa muzvikamu zvezvikwata (Subway inosvika 45 000 nzvimbo munyika yose, asi McDonald's ichiri kuwedzera mukukura) uye Subway yakaudzwa neForbes magazini kuti inokwana $ 3.5 mabhiriyoni emadhora.

Hazvisi zvakaipa kudzoka pa $ 1 000 inotengeswa. Iye ari pakati pevanhu vakawanda vanotengesa zvikwereti vakatanga varombo uye, saDave Thomas (Wendy's) naBill Rosenberg (Dunkin Donuts), vaiva nemafungiro ndokubva vakura makambani akashandura America.

Nhau yemugwagwa inotanga nechishuwo chemakore gumi nemakore chechido chekuenda kuchikoro uye kukumbira shamwari yemhuri chikwereti pabhabeque kuti abhadhara chikoro chekudzidzira. Dr Peter Buck, nyanzvi ye nyukireya, aiva nechinangwa chakasiyana kuna Fred uye pane kumurambidza chidzidzo chaaida, panzvimbo iyo akashandisa $ 1 000 kuti Fred azarure shopu yake yekutanga sandwich muna 1965. Fred akaenderera mberi nedzidzo paaikwidziridza mitsara yezvokudya. Paakanga achitanga kuva chiremba, Fred akadzidza kubva kuYunivhesiti yeBridgeport muna 1971 ane chiremba mune zvepfungwa.

Pfungwa yepasi pepasi yaiva Buck, yakabva pane imwe nzvimbo yeScotch sandwich muMaine yainzi Amato yaaigara achiita somwana. Yakatangira muna 1902 muPortland, Maine neGivanvan Amato, mumwe weItaly anobva kune imwe nyika, chikwata chakatengwa naDominic Reali, kwenguva yakareba mushandi wekutanga kuAmato.

Mazuva ano, Amato iriwo kutengesa uye ine nzvimbo 44 muMaine, Vermont, New Hampshire neNew York. Zvakakosha kushanya kune imwe nzvimbo yekudyara yaAmato - sandwiches avo ndeyechokwadi yekare yekuItaly uye zvechokwadi inoshamisa zvechokwadi.

Fred naPeter vakatungamira kuMaine uye vakapedza nguva yakati vachidzidza basa reAmato.

Vhiki shomanana gare gare vakazarura Pete yavo Super Supermarine muna 1965, vachichinja zita kuPete's Subway uye pakupedzisira kuSwayenzi muna 1968. Vakagara pa "Subway" semutambo pamashoko akatevedzerwa nenzira yepasi pedo muNew York. Zita rakashandurwa rakauya nokuti vanhu vakateerera redhiyo dzekutengesa vakafunga zita racho rakaita se "Pizza Marines" uye vakashamisika pavakasvika kuti vaone kuti raiva sandwich shop uye kwete pizzeria.

Zvokudya zvishomanana zvokutanga hazvina kuita zvakanaka uye zvakatarisira, saka panzvimbo pokusiya pfungwa yaFred panzvimbo iyo yakazarura zvishoma. Pakazosvika 1973 Subway yakanga yakakura kusvika kuresitorendi 16 muConnecticut, uye yakatanga kutengesa muna 1974. Pakazosvika 2013 Subway yakaudzwa kuti iri kuvhura zvitsva makumi mashanu zvemaresitorendi kwevhiki. Nhasi iri ine nzvimbo dzinosvika 45 000 munyika 112, uye inotanga kuzarura nyika yose kuBairrain muna 1984. Inotarirwa muMilford, Connecticut pasi pezita rekambani Dhictor's Associates, maitiro emakambani epasi rose anoshandiswa kubva kumahofisi muNetherland, Australia, Lebanon, Singapore, uye Miami. Doctor's Associates ikambani yakanyatsochengetedzwa.

Kutanga kwaJaredhi, mutengi uyo akati akarasikirwa mapaundi 245 pamugwagwa wake wepasi pekudya semutauriri wavo, akatanga kutora marimi ekutsvaga kwekambani kuti ave noutano hwakanaka humwe.

Muna 2009 tsvakurudzo yeZagat inonzi Subway ndiyo yakanakisisa inopa "Zvokudya Zvoutano" mune mega-chain category. Yakakunda kurumbidzwa kubva kuAmerican Heart Association nokuda kwezvinyorwa zvishoma-calorie, zvakaderera zve sodium muna 2012 uye zvakapiwa Moyo-Check Certification. Kunyange Mukadzikadzi weMichelle Obama akazorora nekurumbidza Subway nokuda kwe "kushanda kuti vana vafare nekudya miriwo yavo." Zvechokwadi, sumo panguva imwechete yekuwedzera kwayo kwechingwa, kuwedzera kwayo mapuroteni, uye kuwedzerwa kwemugadziri wemiti rave nezvakawanda zvokuita nekuenderera nekuvandudza kubudirira kwemaresitorendi panzvimbo yepamunharaunda kupfuura chero chimwe chinhu.

Jared Fogle akapomerwa mhosva uye akatongerwa muna 2015 nekushungurudzwa kwevana uye nekuona zvinonyadzisira zvevana uye iye zvino ari kushumira makore 15 mujeri. Nekuvharana kwepedyo uye kwenguva yakareba pakati pekambani yepa Subway neFogle, zvaive zvakajeka pamusoro pekukanganisa kunogona kunge kwave kwakambova nekutarisa kwevoruzhinji kweSwayenzi.

Kunyangwe kambani yakabatana nayo nharo yeJared iyi inoshamisa inodzidza mumutambo wekutengesa munguva yekutambudzika.

Chirongwa cheSwaytari chave chichiratidza kuti chinonyatsoenderana nemisika yemunharaunda uye yekunze. Kunyange zvazvo Fred aigara achikurukurwa seasingadi kugadzirisa chipiriso chepasi; sezvo yakapinda mumisika mitsva, yakachinja mamiriro ekuno. Yakatanga nzvimbo dzeKosher dzichitanga neCleveland uye dzakagadzirwa zvekudya zveveganji dzisingashandisi nyuchi kana nyama yenguruve muIndia. Yakashandurawo michina yayo inobva kune zvinodiwa nevatengi vemo, kupa chingwa chisina-gluten uye brownies, yakagadziridzwa munyu nemafuta zvakagadziriswa kuti inosangana nevatengi vemitengo mumisika dzenyika dzakawanda, uye yakabvisa zvimwe zvishandiso zvinoshandiswa mumitambo yayo kusanganisira zvokudya zvinowedzera azodicarbonamide. Izvo zvakare ichangobva kuzivisa kuti ichave ichienda kune mapuroteni anorerwa asina maantibiotics.

Nhoroondo yeMugwagwa wepasi pepasi haina kumbova nematambudziko. Pamusoro pezvakaitika kare yakarohwa panguva dzakasiyana nekusagutsikana kwefranchisee, kukwidza nyaya, inotaura kuti urefu hwe sandwiches huri kuwedzerwa, uye pakati pezvimwe nyaya dzakagara dzataurwa pamusoro pemitemo yepamutemo inotarisana nemitemo yehurumende uye yehurumende inotarisirwa pakutsvaga. Uyewo, sezvo pfungwa itsva dzichibva nemakwayana ezvekudya, utano hweSwayway-conscious-positioning huri pasi pemakwikwi anowedzera.

Sezvo nevakawanda vatsigiri vekubudirira mukutsvaga, Fred, asi kwete kunyanya kushingaira muInternet Franchise Association, nguva dzose aive anokwanisa kugadziriswa. Kune nhoroondo dzakawanda dzaFred kusangana nevatsva vehurumende uye kushandisa maawa mavari vachipa mazano - uye vamwe vevashandi vechikoro vatsva vaishambadzira mashokiti avo vaida kungova iyo Subway inotevera. Asati afa, Fred akagadza hanzvadzi yake Suzanne Greco kuti atore hutungamiri hwechiratidzo semutungamiri wavo. Fred akafa paSeptember 14, 2015, ava nemakore 67.