McDonald's achiri The King: the archetype yekukurumidza kushandiswa kwebasa uye kuratidzwa kwegoridhe-arched yekufambisa mari. Zvose zvitsva zvekudyera zvebasa, pasinei nokuti vanozvifarira kana kwete, pane dzimwe nzira kufananidzwa naMcDonald's. Izvo zvinoita kuti zvive chinangwa, kwete chete nevanokwikwidzana navo, asi nemasangano ehurumende uye kunyange nevatengi varo. Paunenge uri pamusoro pegomo, munhu wose achaedza kukukurira. Uye apo McDonald's aona mamwe mazuva akaoma munguva pfupi yapfuura, achiri kuvhara korona, uye haisi kuonekwa kuti icharasikirwa nharaunda yayo pagomo chero nguva pfupi.
Zvose zvinodzokera kumusunguri. Muna 1954, Ray Kroc akatengesa imba yake uye akaisa mari yehupenyu hwake hwose kuti ave muparidzi oga we Multimixer, mukaka wawakabika. Apo mukomana wemakore 52 akanzwa kuti "McDonald's" hamburger muCalifornia yaive inokwana hupfumi Multimixers panguva imwe, akavapa kushanyira uye akaisa pfungwa yekuzarura mitoro yakawanda kuvaridzi, Dick naMac McDonald, vachitarisira atengesa hupfumi hwake hwe Multimixers kune umwe neumwe.
Pane kudaro vakarova rumwe rudzi rwekutengeserana; uye Ray Kroc akazarura chikafu chekutanga cheMcDonald muna 1955. Muna 1965 McDonald's akaenderera mberi , uye nhasi ndiyo inotungamirira mutengesi wekutengesa zvekudya munyika yose ine dzinopfuura 30,000 zvekudya zviri munyika dzinopfuura 100.
Mhemberero neZvinobatsira
Ndiani asingazivi McDonald's menu nemoyo uye jingle yose yakanyorwa?
Bhizimisi yemabhizimisi inoshanda, uye nekutengeserana kwenyika uye kune dzimwe nyika, McDonald's Corporation inokwanisa kushumira mamiriyoni 27 evaAmerica zuva rega rega. Asi sezvo uine nzvimbo yekudyira yeMcDonald ndiyo mikana yakawanda, kambani iri kutsvaga vanhu chete vane ruzivo rwakawanda rwebhizimisi avo vakabudirira kana kuti vane matambudziko akawanda emabhizimisi uye vane mari yakawanda yemari.
McDonald's Corporation inoti vanoona nezvekukura kwebhizimisi , kugadzira mari, uye kunakidzwa, uye chete inonyanya kushandiswa kwebhizimisi inoshanda.
Mari yakawanda yeMcDonald's inosvika mari yakawanda sei?
Zvinotora mbatata yakawanda kuti iite izvi zvinonaka, saka uyai makagadzirira. Iwe uchada mari shomanana ye $ 300 000 muusina kubhadhara, zvigadziro zvako pachako kuti uonekwe sechikwata cheMcDonald's. Vakawanda Muridzi / Vashandi vanopinda muhurongwa kuburikidza nokutenga nzvimbo yekudyara iripo kubva kuMcDonald's kana kubva kuMcDonald's Owner / Operator. Nhamba shomanana yevashandi vatsva vanosarudza kutenga chivako chitsva, asi izvo zvinoda kutanga kubhadhara kwe 40% kunze kwe 25% yezvokudya zvekare. Kudzidzisa kwakanyanyisa kunoshandisa zvose zvekushanda kwekudya kwaMcDonald. Kunyange zvazvo McDonald's asingakwanisi kupa mari, McDonald's Owner / Operators ane ruzivo rwekambani yakagadzirisa ukama hwekwereti nemamwe emadhora ekukwereta akaderera mumhizha.
Zvatinoda
McDonald's anopa maoko-pakudzidzisa uye zvinhu zvaunoda kuti uve kubudirira. Nekudzidzisa kwepasi rose, nyika-class service, nyika-class support, uye zita risingazivikanwi zita, McDonald's ndiye anonyatsokunda vefranchisees vachitsvaga mukana we "all-in" mukana wokutengesa mukana une hutano hwakakwana huripo uye huwandu hunotarisirwa. Zvose izvi, uye ivo vachiri kushumira kusunungura zvakanyanya iwe unoda kapu.
Pros
- Makomborero anonyanya kukurudzira: Somuenzaniso, McDonald's is MinorityFran mubatanidzwa.
- Dzidzo yepasi rose: McDonald's inozivikanwa sekutanga kutengesa kambani pasi rose. Kurovedzwa kunodiwa vasati vava muridzi / mutengi.
Cons
- Mariro: McDonald's haisi kupa mari kana rubatsiro kunze kwekukurudzira kwevanhu vashoma.
- Hapana kubvumirwa kwakabvumidzwa: McDonald's franchises inosvinudzwa chete kune avo vanobatanidzwa zvakananga nemabasa ezuva nezuva ezvokudya.
- Kutanga kuona kuora kuduku: Muna 2012 kutengesa kwemwedzi pamwedzi kwakadonha kwekutanga panguva yemakore mapfumbamwe. Muna 2014, kutengesa kwegore nekamwe kwakaderera kwekutanga panguva yemakore gumi nemanomwe. Muna 2015, McDonald akaronga kuvhura mabhizinesi 184 muUnited States, iyo yaiva yepamusoro makumi mashanu nemashanu pane yakaronga kuzarura, ichitanga kusvika kokutanga kubva muna 1970 kuti pakanga pakaderera kuwanda kweMicDonald yakavhurwa muUnited States.
McDonald's Franchise Fast Facts
Bhizimisi Yakasimbiswa: 1955
Kutengesa Kubvira Kubva: 1955
Total Investment: $ 990,000 kusvika $ 2 250,000
Mvura: $ 750,000
Franchise Fee: $ 45,000
Dzavanamatira: 12.5%
Nguva: Makore makumi maviri