Muvambi weMcDonald akachinja kudya kunze kweAmerica
Muna 1954, ava nemakore makumi maviri nemashanu, Kroc akanga achiita seanotambudza Prince Castle Multi-Mixer salesman paakawana Richard neMurice McDonald shoma shoma shoma muSan Bernardino, California.
Kugadziriswa kwaiva nyore, kushumira zvinhu zvishomanana chete: hamburgers, mafriji eFrance, zvinwiwa zvinotapira, uye mukaka wenyuchi. Ihama idzi mbiri dzakava mumwe wevatengi vaKroc vakanakisisa pavakatenga mamiriyoni emichina yake kubva mubhizimusi rake rakafa.
Kroc, aida kuziva kuti nei McDonalds iri kutenga vatengesi vakawanda kudaro, yakatsvaga kusimbiswa mberi. Nekunyatsonzwisisa kwake izvo vashandi veAmerica vakanga vachitsvaka pavaizodya, Kroc akataura kuti hama dziwedzere kuvapo kwavo. Vakabvunza kuti vangagona sei kudaro, uye akapa hurumende yake ndokuva McDonald's agent wenyika - kutanga nguva itsva mukutsvaga. Ndizvo zvakaita zviduku zvitsuwa zvine mabhanhire akachena machena akatanga.
The First McDonald's
Shamba rokutanga rakasunungurwa muna 1955 muDes Plaines, Illinois, kuti iwedzere kubudirira, uye sangano rakazova McDonald's Corporation. Makore matanhatu gare gare Kroc akatenga hama dzekugadzira ye $ 2.7 mamiriyoni.
Pakazosvika 1965, pakange kune nzvimbo dzinopfuura 700 kumativi ose eUnited States, zvichienderana neKroc itsva yekutsvaga kutengesa mari yekupa franchisee kodzero yekuchengetedza imwe nzvimbo yekuchengetedza panguva imwechete, nekudaro kuchengetedza kukwanisa kushandisa simba pamusoro pekutengesa nekuchengetedza kushanda kwehutano uye unhu.
Kroc yakagadzira kushanda kwakasimba kwemaitiro ose eEcdonald's franchises ayo aisanganisira zviyero zvezvikamu uye kugadzira zvokudya, kugovera uye zvigadzirwa.
Vatengesi vekutengesa vatengi vaivewo vakakwirira, kunyange zvazvo vatengesi vakabvumirwa kusarudza nzira yekutengesa mabhizinesi avo.
Hazvina nguva refu McDonald akabatwa kune dzimwe nyika - muna 2003, sangano rakabata nzvimbo dzinopfuura 31 000 munyika 119 pasi rose. Vanenge mamiriyoni 47 vanhu vakanga vari kushandiswa zuva rega rega, uye kutengesa kwaive kune $ 17 mabhiriyoni.
Kunyange zvazvo Kroc asina kuumba pfungwa yekudya kwechitini, akaona chidimbu uye akagadzira hurongwa hwekushandura burgers, fries uye kuzununguswa muumambo hukuru. Kroc yaive yakanamatira kusagadzikana uye kuchenesa munzvimbo dzake dzose. Uye akaita zvose zvaaigona kuti achengetedze mari kuitira kuti kunyange vanhu vane mari shoma vakwanise kudya kuMcDonald's.
Kroc Inovandudza Izvo
Kroc nzwisiso yekugadzirisa kubika nekushandira nzira dzaireva kuti zvose zvinoshanda zvakashanda uye zviri nyore kudzidza, kunyange nevashandi vatsva uye vasina ruzivo. Sezvo vashandi vevechiri kuyaruka vakauya uye vakaenda, izvi zvaive zvakakosha kuhutano kuitira kuti vatengi varambe vachipiwa zvokudya zvavaitarisira munguva yakakodzera. Mari yekubhadhara yakanga yakagadzirirwa kune chero mutengi aifanira kutarisira kwemaminitsi mashanu ekuraira kwavo.
Kroc yakagadzira kugadzirira franchisee kuitira kuti awedzere kuvapo kwake.
Akashandisa nzira yekubhadhara 1.9 muzana mutemo wekutengeserana kwefranchisee, panzvimbo yekubhadhara mari huru yekutanga.
Muridzi weSan Diego Padres
Muna 1974, Kroc akasimuka semukuru weMacDonald's uye, achitevera upenyu hwake hwose hwebhokisi, akatenga sangano reSan Diego Padres baseball. Kunyange zvazvo Padres asina kuita zvakanaka kudaro, Kroc akanga aripo-anodiwa zvikuru mumitambo, achikanda mazita avo akapfuura kare kupfuura 350 000 muna 1974.
Mushure mekunge kune imwe nyika inotadza kukanganisa mitambo inopikisana neHouston Astros, yakashandisa nhandare yepadhesi yehurumende yehurumende kuti iudze vatevedzeri vemauto, "Ndinotambura newe; handina kumbobvira ndaona benzi rakadaro richiita muupenyu hwangu." Muna 1979 Kroc akapa mishandirapamwe kuBallard Smith, mukwasha wake, asi akaramba ari mutambi weboka kusvikira afa muna 1984.
Sezvo McDonald akazova kambani huru yekutengesa munyika yose, savvy mutengesi wechipatimendi Kroc akapfuurira kurarama nechirevo chake chokupa vatengi zvavanoda.
Kroc akanga ari sachigaro weMcDonald's Corporation kubvira muna 1968 kusvikira apera muna 1984. Vatongi vakawanda veMcDonald vanoramba vachikomba mahofisi avo nemipumburu inotakura Kroc inofadza yekukurudzira mashoko:
"Hapana chinhu chiri munyika chinogona kutora nzvimbo yekushingaira Tarenda haichazovi, hapana chinhu chinowanzoonekwa kupfuura varume vasina kubudirira vane tarenda." Genius hazvizoiti, genius isingatarisirwi inenge chirevo chirevo .. Dzidzo haiti, nyika yakazadza zvidzidzo zvakadzidziswa. uye kutsunga ndoga hakuna simba rose. "