Hazvina kumbofambisa zvakanyanya kuti tifunge nezvegore rekupera mari yekugadzirisa mari! Uye ndeipi nzira iri nani yekuwedzera mari yako yekubhadhara mari pane kuunganidza boka rine simba reMassocials Ambassadors kukubatsira iwe?
Kana iwe wakafanana nehuwandu hwekusina hupfumi, unoshandisa imwe nzira yepaIndaneti kana yekushambadzira mari yekusimudzira mari yekuparadzira shoko pamusoro pekukonzera kwako uye kukurudzira vatsigiri.
Dare reNETEN 2015 reDynamic Outlook Rakawana kuti inenge 60% yekusakundikana inoshandisa dighidhi yehuwandu hwekugadzira mapurisa ekuzivisa.
Kivi Leroux Miller we 2015 Nonprofit Communications Trends Chiitiko chakawana kuti 62% yekusina maturo inotaura kuti hutano hwehupfumi hunonyanya kukosha. Uyewo, kubudiswa kwekutsvaga mari kuIndaneti kunotarirwa kudengenyeka kwegore rino - kunyanya kunobva simba rekugara kwevanhu.
Nzira Yokunyora Hondo dzeMasangano eMasidhu Media
Heino zvipfumbamwe nzira iyo isingabatsiri yako inokwanisa kuunganidza, kukurudzira uye kurongedza hondo ine ruzivo uye inofarira yeMasangano eZvaMedia Media kutsigira gore rekupera kwemari yekugadzirisa mari.
1. Tenga-kutenga uye kutsigirwa kubva kuvashandi neBhodi nhengo.
Zvinhu zvekutanga kutanga - kuwana vanhu vane simba uye vane simba musangano renyu vari mubhokisi nemushandirapamwe wenyu. Kubudirira mumakore ekupedzisira pakutsvaga mari kunoda kubvisa dhipatimendi sasi. Kuti uwane migumisiro, chirongwa chegore rekugadzirisa mari hachikwanisi kuitwa nemunhu mumwe chete! Vashandi uye vanozvipira ( kunyanya bhodhi renyu ) vanofanira kugamuchira zvikamu zvavo mumugumo wegore rekugadzira mari kana iri kubudirira.
Ita vashandi pamwe chete neBhodi musangano kuti tsatsanangure kukosha kwekugadzirira kwemakore ekupera kwekugadzirisa mari. Itai kuti vazive kuti unoda rubatsiro rwavo kusimbisa simba, ruzivo rwemauto emakambani eIndaneti ayo achashandiswa kusimudzira mari ye sangano. Iwe uchada vashandi neBhodi nyaya, mifananidzo yavo, uye mazano avo ekugadzira zvinhu zvakakosha kune izvo zvinogona kugoverwa munharaunda yehupfumi.
2. Ita urongwa.
Usati wapinda mukati uye ukanyorera ku Facebook, unofanirwa kuziva chirongwa chegore rako rekugadzira mari. Tora nguva yekushanda pane zvinangwa zvekushandira kwako - zvakakodzera, zvinangwa zvinooneka zve SMART .
Hasi zvinangwa zvose zvinoda kuva nemadhora anoiswa kwavari! Ichokwadi kuti iwe unoda kuva nechinangwa chekuda kwemari yaunoda kumutsa. Zvisinei, zvimwe zvinangwa zvegore rekupera mari yekugadzira mari inogona kuva-kuwana mamwe majeti e-mail mabhuku; kuwedzera zvipo zvefoni; kuvepo kwepamusangano wechiitiko chekutsvaga; kukwezva Facebook share uye Twitter zvinyorwa, etc.
3. Shandisa nguva.
Mhedziso inofanira kuva sachidimbu chesafuridziro ine zvinyorwa zvinotevera:
- Ndeipi basa? Sample mabasa ekupedza kwemakore kwekugadzira mari yekugadzira mari inogona kuumba zviratidzo zvekugarisana nevamwe neCanva ; Kuchenesa mapeji epaIndaneti pane webhusaiti; kunyora email yekutanga yeMedia Media Ambassador; kutumira tsamba yekukumbira kwegore rokutanga
- Basa racho rakatangwa rini?
- Basa racho richapera rini?
- Ndiani achave ane mhosva?
- Chii chinodhura?
- Nyaya dzinokosha uye kufunga
Zvichida izvi zvichava basa rekambani duku, asi panofanira kuva nemunhu mumwe chete anozvidavirira pamigumisiro uye kubatana kwekuedza.
Iva nechokwadi chekuti mabasa ose anosungira kumashure uye urongwa hwako.
4. Ita zvinhu.
Zviratidzo zvinonyanya kukosha mune imwe nzira yemagariro. Iwe haugone kuunganidza mauto ako evanhu vezvemagariro evanhu kunze kwekuvapa vane mavara, anonakidza uye anokurudzira zvinhu kuti vagovere!
Gadzira an Online Ambassador Tool Kit ane mavara, mavhidhiyo, mavhidhiyo, shanduro tweets uye Facebook zvinyorwa, svondo pinterest zvinyorwa uye Instagram photos. Ipa sarudzo dzakawanda sezvaungaita kuti uone kuti nhume dzako dzine huwandu hwakawanda hwekukurukurirana.
Mienzaniso:
National nonprofit #GivingTuesday inopa Social Media Tool Kits, mapikicha, logos, zvinyorwa uye zvimwe zviwanikwa kune ani zvake anoda kuva "shamwari." Mumavhiki anotungamirira ku #GivingTuesday, boka racho rinotumira zviziviso uye zvinokurudzirwa zvemashoko ezveshamwari kuvanhu vavo , kuvakurudzira kuti vagoverane kure nemakwikwi nemabatanidzwa avo.
The Food Bank yeCentral neEast North Carolina inokurudzira rubatsiro rwemagariro eInternet kuburikidza neHuman Media Ambassadors Programme. Vanotaura mazita eAmbassadors nemaprofayiri paSMA Partners Page uye vanovadana kuti "Hunger Heroes." Matanho ekubatanidzwa anoiswa pane peji chaiyo pawebsite yavo.
5. Tanga kuunganidza!
Iwe unoda kukumbira zvakananga vanhu kuti vabatane neboka rako reSocial Media Ambassador. Uyai nezita rinonakidza sevana VanaChancer Cancer kana Pet Protectors. Shandisa nzira dzose dzekutaura iwe unofanira kukoka vanhu kuti vatore chikamu.
Imeiri inoramba iine nzira yakatendeseka yekukurukurirana nevatsigiri. Kunyangwe iwe unogona kuidana kuti Social Media Ambassadors, haugoni kuva nechokwadi chokuti vachaona tweet uye Post Facebook. Iwe unoda kugovera yako email mazita uye uumba imwe yakasiyana yeVamamiriri veMasangano eMasangano - vachave vachigamuchira mamwe maeils kupfuura iwe wekusimbisa wekusimbisa kana mupi.
- Tumira email inokukoka yako yose network kuti ibatane neboka iri rakasarudzwa. Tsanangura kutsvaga kwavanenge vaine-madhora akakwidziridzwa = vamwe vanhu vakashandira.
- Vabvunze kuti vatungamirire kumanamato avo.
- Vabvunze kuti vagoverane chikumbiro chako pane zvekugarisana.
- Ipa zvikurudziro, zvikomborero zvekunakidza, nezvimwewo kana zvakakodzera.
- Taurira vanhu chaizvo izvo zvinotarisirwa neAmassocials Ambassador - ita peji inokosha pawebsite yako uye unamatira peji ino.
6. Bvuma, kubvuma, kubvuma!
Iva nechokwadi chekuziva basa reSocial Ambassadors yako. Chikamu chimwe nechimwe, kufanana uye kutora zvinyorwa zvinokosha! Bhijitori dzimwe nguva yako zuva rimwe nerimwe kuti uite mahedheni anokodzera uye nenyaya, teererai kukurukurirana kwavo uye kuvonga zvikuru nokuda kwekutsigirwa kwavo.
Nemhaka yokuti mumwe munhu ari kudzokorora kubatana kwako uye kwete kupa mari haaiti kuti vave "slacktivist". Vangave vasina mari yekupa panguva ino, kana vangave vachitora kutonhora kwesangano renyu mukugadzirira chipo. Tora munhu wese neruremekedzo uye kuonga, pasinei nokuti unoita sei sediki.
7. Gara uchikurukura nguva dzose nemabasa matsva.
Kana gore rekupera mari yekugadzirisa mari inenge yakakwana, tumira email yevhiki nevhiki kune veMamishinari ane basa ravo rinokosha. Basa racho rinogona kutumira chinyorwa chinyorwa kare, kugovera imwe peji yako ye Facebook posts, kana kugoverana kana kupindura pamusana peblog post.
Kana iwe uchida kuti Ambassadors akurudzire chimwe chinhu chakanaka, kufanana nechikwata chekubudisa mabhuku kana chiitiko chemusangano, iva nechokwadi chekuvapa nemashoko ose. Usangovatumira shoko rinowanzoti "Tibatsire isu kukurudzira izvi pa Facebook!" Uye uite kuti vaite basa rekuwana iyo inobatanidzwa.
Nyora nzvimbo chaiye yepa Facebook yaunoda kuti vagovere. Nyora tweet iri mumashoko makumi mana, kusanganisira hashtag uye kutaura. Ipa Amamiririri ako ane mavara akasiyana-siyana uye maziso anobata maziso kuti aise, uye anosanganisira chibatanidzo zvakare kune webhusaiti yebasa rako kana bhurogi.
Nenzira iyo Ambassadors enyu anogona nyore kutema, kuisa uye kugovera, kana kuti vanogona kuchinja mutauro kuti vaite zvakanyanya kune vamwe mumasetere avo. Chinokosha kuita kuti zvive nyore uye zviri nyore - chimwe chinhu chavaigona kuita nyore pavanenge vakamirira kutora vana vavo kuchikoro kana kutarisa mutambo weTV manheru.
8. Varatidzei zvavanoita.
Zvakakosha kuratidzira nguva dzose mhinduro dzemabasa ako emamiririri. Tsanangura kukosha kwebasa. "Kana isu tichibudirira pakushandisa nhepfenyuro yehupfumi kutaura nyaya dzakakura uye kukwidza mari, izvi zvichaita kuti vanhu vakawanda vashumire uye nekwanisi yekuumba mapurogiramu akawanda ezhizha."
Chero zvakakosha, kuratidzira Amamiririko ayo ma tweets, zvinyorwa, Instagram photos uye blog comments zvakabatsira kusundira tsono pachikonzero chako. Kana iwe uchikwanisa kuratidza kuwedzera zvakananga mune zvipo zvepaIndaneti, izvi zvinonakidza! Zvinokumbira kuti uwane ruzivo, kuiswa kwemaimeri, kuwedzerwa kwehuwandu hwemashumo nehuwandu hwemagariro evanhu. Itai zvinhu izvi zvakaitwa!
Varatidze kuti kugovera nyaya uye basa resangano riri paIndaneti rakawedzera huwandu uye hukama - kuti haisi kungoita tweeting kuitira tweeting.
9. Ipa mugove wako wekubhadhara mari uye uhwande nguva dzose! Pemberera uye ufare!
Iva nenguva yakanaka, fembera uye usazvifunga iwe zvakanyanya. Basa iri rakakomba asi mishonga yehupfumi haifaniri kuva. Positivity uye kuseka zvinoshanda zvakanakisisa pamagariro evanhu, saka chengeta izvozvo mupfungwa.
Uyewo, rangarira kuti kugovana kunotarisira! Vako Facebook fans, vateveri ve Twitter uye vanyori vebhuku vari pasi pekunosungirwa kuti vaverenge nhengo dzose, kana kuti vataure, kufanana kana kugovana. Vateereri vako vanoita zvisarudzo zvepakati-yechipiri (vasingazivi) maminitsi oga oga pamusoro pehupi ruzivo rwavanenge vaverenga, kurukura nekugovana nemitambo yavo. Bhora rinogara nokusingaperi muruvazhe rwavo.
Ichokwadi ndeyekuti, hakuna munhu ane chikwereti chesangano rako mari-zvisinei kuti zvakakodzera sei chikonzero. Ndiyo basa rako kuputsa zvipingamupinyi zvekupa, uye nzira yekuita izvozvo ndeye nyaya dzinofunga-fungidzirwa dzakagoverwa zvakanyanya, uchishandura zvekugarisana nevamwe nezvimwe zvishandiso.