Usaenda Kwazvo Chega! Kuputsa Pasi Sangano reSilos
Zvisinei, mukukurumidza kusvika kune vevanhu vanoona nezvemagariro evanhu, vazhinji vasina maturo vanozvidza urongwa uye urongwa hunodiwa kuti kubudirire kubudirira.
Heano nhanho gumi neshanu iyo sangano rako rinogona kutora kuti rigadzire urongwa uye urongwa hwehutano hwako hwemagariro evanhu. Kuronga zvishoma kunopfuurira mberi!
1. Ita Social Media Committee.
Basa rezuva nezuva rehuwandu hwemagariro evanhu hahugoni kuitwa muSilo. Kuti ugadzire kushanda uye kushanda Social Media Committee, funga pamusoro pevanhu vanobatanidzwa nesangano rako avo:
- Kufanana nekukurukura nevatengi;
- Kufanana nekombiji (haafaniri kuva tech-savvy);
- Ari kugadzira;
- Ivai nemunwe wavo pamhepo yezvinoitika zvakare;
- Yakanyatsobatanidzwa uye inofarira.
Chinokosha ndechokuti boka iri revanhu rifunge kuburikidza nehupenyu hwemagariro lens .
2. Ronga.
Tanga nekujekesa zvinangwa zvako nezvinangwa zvako. Iwe uchaziva sei kubudirira? Chii chaungagona kuchiyera chinonyatsokonzerwa nemasangano ehupfumi?
Metrics inogona kusanganisira:
- Kuwedzerwa kwemashoko e-mail kumusoro
- Kuwedzerwa kwechiitiko chiitiko
- Bhuku idzva rekuzvipira kunyorera
- Kuwedzera webhusaiti yepawebsite
Kana iwe uchida kushandisa shanduro yekubudisa mari, iwe unofanirwa kuongorora zvakare urongwa. Tarisa Facebook Ladder yeKubatanidzwa kuti uone kuti zvisizvo zvisingabatsiri zvinogona kushandisa Facebook (uye mamwe magwaro ehutano) sechirongwa mumakero ekubhadhara mari.
3. Gadzirisa.
Shandisa Social Media Measurement spreadsheet. Sarudza zuva rokutanga, uye nyora chero dheta raunoda kutevera, maererano nemametriki ako (danho 2).
Mazano anosanganisira: Kuda, Vatevereri, Vaverengi veBlog, Vanyori veEndaneti.
Tumira nekombiji yeGoogle Analytics yega yega kuti uenzanise nhepfenyuro yehuwandu hwemashoko ekufambisa - apo vashanyi vewebsite vanobva.
4. Ita mazano.
Sangano reMedia Media Committee, pamwe chete negweta kana munhu weH HR, rinogona kutarisira kunyora iyi mitemo. Zvinyorwa zvehurumende uye zvisingabatsiri zvemagariro evanhu vanogona kuwanikwa pano.
Mibvunzo yekubvunza kana iwe wakasika Social Media Policy:
- Ita hurongwa hwekutambudzika kukurukurirana. Chii chinoitika munharaunda yeP PR dambudziko?
- Iva wakachenjera pamusoro pekudzidzisa vashandi pane zvavanofanirwa uye havafaniri kugovana paIndaneti.
- Simba uye kudzidzisa vashandi pane kuvaranga.
- Ndivanaani vatariri veji? Ndiani achatora kana munhu uyu ari muzororo / kunze? Ndivanaani vane paseword uye nekutumira mashoko?
5. Sarudza Channels.
Ndinoona kuti masangano mazhinji akawanda anoita danho iri rokutanga, pasina kuronga. Iwe uchaziva sei nzira ipi yekusarudza kusingazivi vateereri vako uye kwavari? Iwe uchaziva sei kuti ungatora chikamu kusvikira iwe uchiziva ndiani ari kutarisira nekuchengetedza nyaya?
Zvinhu zvokufungisisa:
- Varipi vatsigiri vako?
- Vanoungana kupi?
- Kumbira kana kuongorora vatsigiri vako uye nhengo.
Usati wabatwa mune shinyamu itsva chinhu chinonzi syndrome. Vine uye Snapchat zvinogona kuva zvinotyisa, asi izvozvo hazvirevi kuti zvichave zvakakosha kune zvisina zvazvinobatsira.
6. Teerera.
Itawo mazano mumitambo iyi kuti uwane manzwiro emutsika wavo.
Tevera / Kufanana nemamwe masangano akafanana. Nhare imwe neimwe ine tsika yake, inofanirwa nayo uye mutauro wayo.
Teerera kune zvinotaurwa nevanhu - chii chinovaita? Vari kugovana chii nekudzorerazve?
Teerera kune mamwe masangano ari kutumira - iri kuwira pasi here? Going viral? Wana mazano uye ona zvaunogona kutevera / kuchinja.
7. Shanda zvakanaka.
Ongorora zvakasiyana-siyana zveMedia Media Dashboards & Scheduling Tools (HootSuite, TweetDeck, Buffer, PostPlanner). Yeuka, inogara yakanyatsobudirira kupinda nekutarisa nzvimbo imwe neimwe.
Kutendeseka vs. Automation ndiyo hondo isina kumboguma! Iwe unoda kuchengetedza nguva, asi iwe unodawo kuve nechokwadi kuti uri kutora chikamu munguva chaiyo, kugovera zvimwe zvemashoko uye tweets nekubvuma avo vanogovera zvatinoda.
8. Ita zvinhu zvakawanda.
Kuumba zvinhu zvakawanda zvinowanikwa mumutambo wekuIndaneti zvinoda kugoverana nevamwe ndicho chinoita kuti kubudirire mune zvemagariro evanhu.
Tanga mharidzo yeChirangaridzo. ICallin is a tool for planning, planning and managing the publication of content across all channels.
9. Ronga kuratidzwa.
Inyika inooneka uye isu tose tinoda kupinda. Dan Zarella we Likeable Media akawana kuti tweets pamwe nemifananidzo yakabhadhara yaiva 94% yakawanda yekuwana retweeted!
CHOKWADI: Unoda kuramba uchiita mifananidzo yakamanikidza, mapikicha, mavhidhiyo, uye infographics .
Iwe haugone kutambanudza chikwangwani chako pane peji yako Facebook uye ugova nechokuita icho nevanokwanisa kupa.
10. Edza uye uvandudze.
Kukosha kweshanho iyi hakugoni kuderedzwa. Edzai mhinduro zvishoma nezvishoma, asi iva nechokwadi chokuti unoziva kuti kubudirira kunoita sei.
Shandisa zvinotevera:.
- Facebook - Instant Post Insights
- Twitter - ReTweets, mentions
- Nhamba yeInternet analytics uye motokari - Google Analytics
- Blog traffic
- Email newsletter signups
Ona izvo zvinoshanda. Ita zvakawanda zvezvo.
11. Pemberera kubudirira!
Kupemberera zviitiko zvekutenda uye kuvonga nzvimbo yako yepaIndaneti yekukubatsira kuenda ikoko!
- Tumira kana iwe ukazosvika 100 Facebook fans.
- Bvuma munhu wose akakubatsira kuenda ikoko.
- Tora iwe pachako - huwandu hwemagariro evanhu hwakaoma!
- Iyo marathon, kwete sprint.
Julia Campbell anoshanda nevasina purofiti uye mabhizinesi ekuvandudza mararamiro avo emagariro evanhu.