People Love Instagram! Vako Vasingabatsiri Here?
A powerhouse marketing, Instagram inoshandiswa zvemhando, makambani, uye zvisina maturo.
Kana iwe uchida kutsvaga kuwanda kwevanhu, Instagram inogona kuva yako. Mushure mezvose, 59 muzana yevanhu vakuru vekuInternet vane makore gumi nemasere vanoshandisa tsuro. Vanhu vanopfuura mamirioni 500 vane majeredzi e Instagram. Vanopfuura mamiriyoni mazana mana avo vanoshandisa zuva nezuva.
Kana iwe usati uri kutora iyi marusi e-Instagram, iwe unogona kunge uchisiya zvakawanda zvingaita patafura.
Chii chinoita kuti Instagram iparadzaniswe kubva kune dzimwe nhepfenyuro dzehupfumi sezvakaita Facebook kana Twitter ndiyo nzira iyo vanhu vanoishandisa nayo. Instagrammers kazhinji vanoongorora nzvimbo yacho, kazhinji kacho kazhinji pazuva, uye vanobatana nemapapiro pamwero mukuru kwazvo kupfuura kune dzimwe nzvimbo dzekugara.
Muchidimbu, vanhu vanoshandisa Instagram LOVE Instagram. Uyezve, kana ukashandisa zvakanaka, unogona kupinda muchitambo, chinoshanda chevanhu vanofarira, vakagadzirira uye vanoda kudikanwa, kutaura pamusoro, uye chengetedza pane zvinyorwa.
Zvisinei, kuti ubudirire ne Instagram, unoda tsanangudzo yakanatsanangurwa, maziso anocherechedza mavara, maitiro evashandi pakuendesa mberi, uye ruzivo rwakadzika rwezvinangwa zvevateereri vako.
Heano danho rekutsika-nhanho rekubatsira iwe kuva #InstaAwesome pane Instagram.
01 - Shandisai Zvishandiso zveBusiness Instagram.
Kana ukashandisa Instagram nekuda kwesangano rako risina purofiti uye kwete nekuda kwako pachako, iwe unofanirwa kunyorera kuIndaneti yeBusiness account. Iko rusununguko, uye inokupa iwe nezvimwe zvishandiso zvinobatsira zvausingawani nekodha rako pachako, kusanganisira analytics uye Bhatikiti. Tarisa iyi vhidhiyo pfupi uye dzidza kuti ungashandura sei kambani yako kuChinyorwa cheBusiness.
Kana Mutungamiri Mukuru kana mumwe mutauriri ari kuda uye akakwanisa kugadzirisa nekuchengetedza yega Instagram account, nenzira dzose, mukurudzire iye.
Vanhu vanoda kushamwaridzana nevanhu vari mumagariro evanhu, zvakawanda kupfuura mabhokisi uye logos. Kuva nehupo hwekunamatira kunowedzera ruzivo rwako paIndaneti uye kunobatanidza zvakadzama nevanopa nevatsigiri.
TOMS shangu uye muvambi waro wezvemagariro ehurumende Blake Mycoskie ane mazita ega ega ega Instagram, achishandisa maitiro akasiyana-siyana uye maonero ekuona.
International Nonprofit Pencils of Promise uye nheyo yake Adam Braun anewo zvakasiyana, asi akawedzera, maakaunti e Instagram.
02 - Ita Pfungwa Yako Yakarurama uye Yakakwana.
Purogiramu yako ndiyo yako peji paIndaneti. Ndiyo chinhu chekutanga vanhu vanoona pavanokuwana, saka ita kuti ione. Kana uine weBusiness account yeBusiness, iwe unogona kubudisa zvinyorwa zvako zvekutsvaga kubva paBusiness Facebook Page yako, uye unganise mapeji maviri.
Isa bhodhi yako Yokubatanidza kuitira kuti vashandisi vepa Instagram vagone kuisa pairi uye vakuudze iwe zvakananga, kuburikidza nefonhare, email, kana kuwana mazano (kana iwe une brick uye nzvimbo yevhu).
03 - Kunyora Kumanikidza Magwaro.
Kunyange zvazvo mufananidzo unobata ziso kana vhidhiyo ndiyo mwoyo yemashoko ose e Instagram, zvaunonyora mumashoko acho zvakakosha zvakaenzana. Yeuka, kuti une mazita 2 200, uye kana iwe ukapfuura mitsara mitatu yemashoko, chinyorwa chichatorwa.
Mashoko ekutsvaga anotaura nhoroondo yemufananidzo kana vhidhiyo inowanzoita zvakanakisisa pa Instagram. Hapana chidzidzo chekunyatsotarisa pamusoro pekuti zvikwangwani zvine nguva refu zvinokurudzira kana kuderedza kushanda. Inobva pane zvaunoda kuti utaure uye kana vateereri vako vachiverenga hurukuro refu.
Mutauriri wezvakaitika Branden Harvey anowanzoshandisa vanhu vose 2 200 mumashoko ake kuti vataure nyaya dzake, izvo vateveri vake vanofarira uye vanofarira. Ona muenzaniso uri pamusoro apa.
04 - Ita Purogiramu Yako Pop.
Mufananidzo wakajeka unofanirwa kuva umwe wemabasa anokosha paunenge wakagadzira Instagram account. Shandisai logo yako, watermark, kana mufananidzo unonyatsomirira sangano rako. Yeuka kuti mufananidzo uyu uchataridzwa pamaserura, saka unofanirwa kuonekwa kunyange kana uri muduku.
Iwe unogona kugovera imwe hyperlink pane Instagram panguva, uye iyo i "link in bio." Paunogadzira mapepa ako, chengetedza tsanangudzo yako pfupi, uye ugoisa unhu. Inogona kunge iri peji rako rekutsvaga webhusaiti, kana iyo inogona kunge iri peji yepamusoro yekutambira kwemushandirapamwe.
05 - Shandisa Link muBio Yako Simba.
Kukundikana kuisa hyperlinks (kunze kwekubatanidza mu bio) kunodzivirira zvakawanda zve spam uye kubatsira kunopa nzvimbo yekuchenesa, kunzwa kwakanyanya kunzwisiswa.
Zvisinei, kana iwe uri kushanda pakutsvaga mari, iwe unogona kugovana zvakananga muhupenyu hwako. Ratidza kuti hukama huri muhupenyu hwako paunotumira ku Instagram.
Pencils of Promise kazhinji inoshandisa URL dzakananga mumashandiro avo uye inovashandura zvichienderana nemushandirapamwe wavo wokubhadhara mari.
06 - Gadzira Zvaunoda.
Kugadzira chigadzirwa chemukati kunoreva kuva nechinangwa chaicho chemifananidzo nemavhidhiyo aunoita pane Instagram. Nemifananidzo mamiriyoni 95 nemavhidhiyo akatumira zuva rimwe nerimwe kumatareti, ungagura sei kuburikidza ne-clutter uye kusvika kune vateereri vako?
Mavara akawanda pa Instagram anoratidzira mishonga yavo uye kuti vanhu vanoishandisa sei (somuenzaniso, Nike, Sephora). Mamwe makambani anotarisa pamabasa emabasa (WeWork). Vamwe vanodzidzisa nezvemaitiro (The Zoe Report). Nyaya dzakabudirira kwazvo maAccess haisi zvishoma zvese. Vanotarisa pane imwe nzira yakaratidzwa yehupenyu uye vateereri vavanoda kusvika.
Zvimwe zvinoshamisa zvisingabatsiri Instagram zvinyorwa kutevera zvinyorwa zvinokurudzira zvinosanganisira:
- @doctorswlessborders nguva dzose inoratidza zvakanaka, yakaipa, uye yakaipa mumabasa ekufambira mberi kwenyika dzose, kugovana mifananidzo iyo inowanzooma kutarisa asi inofadza muhuwandu
- @thetrustees nhoroondo dzakanaka nzvimbo dzokuti dzinoda, dzinopemberera, nekudzivirira kunze kwekuti vose vafare
- @stbaldricks inoshandisa musanganisi wemifananidzo iyo inotaura nyaya dzevanhu pachavo uye zvigadzirwa zvinodzidzisa uye kuzivisa, nechinangwa chekubhadhara mari mumashure ose
- @unitedway inotaurira nyaya huru uye inobvunza mibvunzo inokurudzira muzvinyorwa zvinotumira motokari kudzokera kuwebsite
07 - Wedzera Vateveri Vako neHashtags.
Instagrammers rudo hashtags. Hashtags inotungamirira kumabhuku matsva kutevera. Track Maven yakarondedzera kuti zvivako zvinopfuura 11 ma-hashtag zvinowanzobatanidzwa.
Mazita gumi gumi anonyanya kuzivikanwa pane Instagram ndeaya: #love, #instagood, #me, #tbt, #cute, #follow, #followme, #photooftheday, #happy, uye #tagforlikes. Paunosarudza ma-hashtags aunoshandisa pane imwe mufananidzo wako, tsvakurudza izvo vamwe vanoshandisa pamashoko akafanana, uye chii chinonzi ma -hthtag anonyanya kufunga nezvehupfumi hwako uye basa rako.
Pro Tip: Kana iwe usingadi kutarisa kwehashina yakawanda mumashoko ako, unogona kuwedzera kwavari semashoko, kana kuedza ichi hack chakanaka kuti uvanze.
08 - Shandisa Instagram Stories.
Chinhu chitsva chinopenya paIndaneti nhau dzinoratidza. Yakagadzirirwa kutevedzera purogiramu yakakurumbira Snapchat, Instagram Stories inobvumira kugovana kwezviitiko zvakawanda mune imwe nyaya yakazara.
Nhau dzinonyangarika mushure memaawa makumi maviri nemaviri uye usagara zvachose pane zvaunofunga. Saka ivo vakakwana pane zviitiko-zve-nguva-izvo zvinoda kunyorwa sezvinoitika. Kubatsirwa kwehuwandu hwakadai ndewekuti unogona kuedza uye kugoverana mavhidhiyo nemifananidzo nevateveri vako kuti havakwanise kukura zvakanyatsooneka maonero eWhite account yako.
Sei uchifanira kushandisa Instagram Stories? Vanoratidzira mukurongeka kwezvakaitika panguva yepamusoro yevheti dzevateveri vako pavanotanga chirongwa (ona muenzaniso uri pamusoro).
Kuti uwane zvakakwana sei-kutungamira pa Instagram Stories, verenga bhuku guru reBuffer pachirongwa.
Instagram Stories dzinobatsirawo nokuti unogona kuvhara clickable links. Iwe zvino unogona kutungamirira vateveri vako kune webhusaiti kunze kwerunhare, chimwe chinhu chaimbove chinowanikwa chete kune zvikwereti kubhadhara zviziviso.
Sebhonasi, Instagram yakaita mavhidhiyo mavhidhiyo akawanikwa kuti ave nechokwadi chekushandisa mumabhuku e Instagram.
09 - Dhiyabhorosi Mipiro Using Instagram Ads
Pane zvidzidzo zvishomanana zvakasimudzirwa ne Instagram apo zvisina maturo zvakashandisa zvipikiso nehupfumi hwakawanda.
Semuenzaniso, British Heart Foundation yaida kukwezva vaduku vechikadzi vaduku kuti vawane mari yeMyMarathon. Sezvo Sangano raida kuverengwa raive riri kushandisa kushandisa Instagram, ivo vakaratidza kuparidzira kwavo ikoko uye vakagamuchira vanenge 13 kubva muzana yezvishamiso zvacho kubva pachikuva.
Kubatsirwa kwekushandira chikwata pa Instagram (uye yese yevanhu vanoona nzvimbo dzekubudisira mitambo) ndiko kukwanisa kutarisa kudzoka pane yako inowanikwa zvakananga. Nokuisa pixel shoma pawebsite yako, unogona kuona kuti vangani vanhu vakauya panzvimbo yako yepaiti kubva pakadhi uye vakatora zvaidiwa.
Sezvo Facebook ariyo Instagram, iwe unoda Facebook Business Page kuti utange matanho pa Instagram. Iwe unofanirwawo kuti uzive nezvekushandisa kwekubudisa Facebook.
Nokuda kwekushanda zvikwata zvepaIndaneti neIndaneti, verenga Sei Kugadzira Fab asi Matengo Asingabatsiri Matengo kune Facebook .
10 - Nyora Pamwe.
Kuongorora kwechangobva kuitwa neUnited Metrics kwakatora kuti mabhokisi anotumira ku Instagram anowanikwa ne 1.5 pazuva. Vakatorawo kuti marandisi anonyanya kudarika kaviri pazuva haana kuona kuderera kwekutaurirana pamatanda avo. Zvinoratidzika paIndaneti, iyo yakawanda, iyo merrier.
Kana uri kusika uye kugovera zvinhu zvakawanda zvakagadzirirwa nevateveri vako mupfungwa, zvinyorwa zvako zvichave zvakagamuchirwa zvakanaka, uye iwe haufaniri kunetseka nezvekutumira zvakawanda.
Kana ukaronga kutumira kamwechete kamwe pazuva, ona kuti unotarisa pa Instagram Insights yako (inowanikwa chete neA Instagram yeBusiness account) kuwana nguva yakanakisisa yezuva kune vateveri vako. Izvozvo zvingava kutanga, pakati pemasikati kana nguva. Usambofungidzira pamusoro pekufamba kwako kwemotokari. Tarisa zvinyorwa.
Paunoshandiswa nekufungisisa uye zvigadziriswa, Instagram inogona kuva nzira yakanaka yekusvika nekubatanidza vechidiki vanogona kupa, vanozvipira, uye vanotsigira nekuda kwechikonzero chekupa rubatsiro.
Kana usina kushandisa Instagram nguva isati yasvika, iyo nzira inogona kuoneka isinganzwisisi uye isinganzwisisiki. Zvisinei, isu tose tadzidza kubva kune dzimwe nhepfenyuro dzevhidhiyo. Iwe unogona kudzidza Instagram zvakare. Zvinogona kunge zvakakosha.
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