Inokunda Sei Facebook Innui Nokutsvaga muFB Ads
Iyo Facebook News Feed inzvimbo yakazara zvikuru.
Kana yako isingabatsiri inonyanya kugovera zvidhori, zvinyorwa, uye zviziviso pa Facebook yako asi zvingosvika pazana shoma yevako vako, iwe hausi woga.
AdWeek yakashuma kuti muvhareji wePeople Page unosvika 2.6% yevaki vayo kuburikidza ne "biological reach".
Nzira yakanakisisa yekubudirira pa Facebook nhasi ndeyokuti 1) igare yakagadzira zvikamu zvakakura zvichibva pane izvo vateereri vako vanonakidzwa nazvo uye vanowana zvinokosha uye 2) kuisa mari shoma mukusimudzira zvinyorwa izvi.
Izvo hazvina zvipfeko zvesirivha mu Facebook marketing, uye hapana chekudya kwemasikati .
Asi usaora mwoyo! Nzira dzisina kufambisa uye hurumende dzinokonzera dzine ruzivo rwakasiyana pane Facebook pamusoro pemabhizimisi, nekuda kwehupenyu hwemabasa avo. Vanhu havaendi ku Facebook kuti vatengese kutengesa. Vanoda kushamwaridzana, kuratidzira zvavanotenda uye zvinodiwa , kuwana ruzivo rwakakosha, uye kuti vafarire.
Vatsigiri vako vanokuda nekuda kwezvaunoita, iwe waunobatsira, uye zvaunoita. Kana iwe uchigara uchivayeuchidza nezvekuti unoshandura sei hupenyu, humwe hwavo huchabatana nemashizha ako, kugovera zvadzo zvekuvandudza, uye kutora chiito.
Ichokwadi kuti kungosvika kune nhamba yakakwirira yevanhu haifaniri kuva chinangwa chikuru chemusangano wehupfambidzani. Kuita vanhu kutora chiito kunofanira kuva.
Ikoko ndiko kushambadzira pa Facebook kunouya.
1. Ndezvipi zviratidzo zvepa Facebook?
Zvinyorwa zvepaIndaneti zvinokurudzira FB yako zvinyorwa, kuwana zvimwe zvinodiwa, kuwedzera maonero evhidhiyo yakadaro, kukurudzira webhusaiti yekutengesa, nekunyengedza vanhu kuti vatore chiito sekupa kana kuisa zita renyu pepanhau.
Bhino ndeyekuti zvivako zveFB zvinoshanda pakombiyuta uye mafoni. Uye iwe unogona kugadzira matanho uchishandisa mazwi ako akasiyana, zvinyorwa, uye mifananidzo.
Kune marudzi maviri epa Facebook ads izvo zvisina kushandiswa zvinoshandisa: Peji Post Engagement ads uye Call to Action Action.
Post Kutaurirana: Shandisai rudzi urwu rwechirongwa kana uchida kuwedzera nhamba yevanhu vanoona imwe nzvimbo paPeji rako.
Kurudzira nzvimbo inenge yave iine pamusoro pekuita chiitiko chekuita kuti ibatsire kusimba iyo ku stratosphere.
Yambiro! Usabhadhara kukurudzira nzvimbo ine zero inoda, zvinyorwa, kana zvikamu! Kana iyo chinyorwa chisina kushanda, inguva yekuenderera mberi.
Dana kuAte Ad Ad: Kushandisa Facebook Ads Manager, yako isingabatsiri inogona kusimbisa zvinyorwa zvako, ita kuti peji rako rioneke uye riwane, tumira vanhu kune webhusaiti yako, kuti vanhu vauye kune chiitiko chako, kana kuwana mamwe mavhidhiyo maonero. Izvo zvose ndizvo zvaunosarudza mumutengi wezvitengesi.
2. Ko Facebook inoparidzira zvakanaka here isingabatsiri?
Pane zvikonzero zvitatu zvandinorayira kuti bhajeti dzose dzisingabatsiri, zvichida, mari shoma yekutengesa Facebook:
- FB zvinoshandiswa zvakanaka kana pane chinangwa chairo mupfungwa . Iwe haugoni kunyora chete, plunk pasi $ 20 uye "kuwana Facebook ad ad." Facebook inokuita iwe kutsvakurudza uye big-picture kufunga. Sei uchigadzira chirongwa ichi? Ndiani waunoda kusvika? Unoda kuti vanhu vaitei? Chii chichabudirira chakafanana?
- Zvaunoshambadzira zvikava chikamu cheNhau Feed . Hazvina kufanana neterevhizheni, apo pane zvirongwa zvekutengeserana uye vanhu vanomhanya-kutakura DVRs kana kutungamira muimba yekugezera. Kutengeswa kwemashoko ezvehuwandu zvinoreva kuti vatsigiri vako vanowanzokwanisa kuvhara pane zvekutengesa uye kutora chiito chaunoda.
Zvinyorwa zvepa Facebook zvinokubvumira kuti uone zvauri kuita. Kana iwe ukatenga bhidhibhodhi, ungaziva sei kuti ndiani akazviona, zvaaifunga, uye kana vakakudana iwe nekuda kwayo? Paunenge uumba Facebook ad, iwe unogona kuigadzirisa apo uchienda uye unowana nokukurumidza izvo zviri kushanda uye zvisingaiti.
3. Zviziviso zvepa Facebook zvinodhura zvakadini?
Iwe unogona kutanga kutonga Facebook ad nhasi nanhasi bhajeti ye $ 5 chete. Mutengo unobva pane zvinangwa zvako uye chikwata chipi chaunoda.
Kutengeserana mumasangano ehupfumi hakushandi semashambadziro emagariro, apo iwe unotenga chiziviso mupepanhau re X chiyero chemadhora, uye inoterera kwe X chikamu chemazuva.
Pane kudaro, iwe unoronga bhajeti yako yezuva nezuva kana yehupenyu yepa Facebook ad uye uchinje iyo kana isingashande. Iwe unogona kukonzera kana kumisa pikicha chikwata chero nguva, kunyange kubva pafoni yako.
Nzira iyo inoshanda ndeyekuti iwe "unotumira" kusvika kune chinangwa chevateereri.
Facebook inoshandisa "yakagadziriswa bidding. "Vanokumbira iwe (kugara mukati mebhajhini yako), pamutengo wakaderera pane imwechete, zvichienderana nevateereri vako uye zvaunoda kuti vanhu vaite.
Izvozvo zvinogona kuoneka zvakaoma, asi ndiyo nzira yakanakisisa yekutenga kushambadzira. Iwe unosvika kuvanhu kuti Facebook inotarisa ndiyo inogona kutora chiito chaunoda. Panzvimbo pokubhadhara mazana emadhora pamushumo wekare unogona kusvika kuvateereri vakaipa.
4. Chii chaunoda kutanga?
Chinhu chokutanga chaunoda ndiChishanu Page yehupfumi hwako. Kana imwe nguva yakagadziridzwa uye yakanyatsogadziriswa , unogona kutanga kutanga kugadzira purogiramu.
Chechipiri , ziva chinangwa chekutsvaga kwako. Uri kuedza kuitei? Pano pane zvimwe zvinokonzera zvinangwa zvezvivako zveIndaneti zvisina maturo:
- Wana zvakawanda "Unofarira" pane peji re Facebook
- Wedzera kubatanidzwa (vanoda, zvinyorwa, zvikamu) pane imwe pepa Facebook Page post
- Wedzera zviratidzo zvemashoko edu e-mail
- Tora vanhu vakawanda kumusangano wedu
- Kumbira zvipo zvegore
- Wana maonero akawanda evhidhiyo yedu yekusunungura
- Unganidza zvinyorwa pamunyengetero wakakwana
Chechitatu , sarudza bhajeti. Kana iwe usati wambotanga kugovera Facebook pamberi, izvi zvichange zvisingatauriki. Tanga kunze nehomwe duku uye ona kana iri kushanda. FB inoita kuti zvive nyore kuyera kudzoka kwekutsvaga (ROI) .
Semuenzaniso, kana uri kushandisa mapikicha epa Facebook kuti uuye nemipiro, tarisa chii chinopindirana mubhadharo yako yekubhadhara mari. Kana uri kutarisira mamwe ma-mail-signs kana mamwe mabhulogi, shandisa bhajeti yako yekudhinda. Iva pachena nezvezvinangwa zvako uye zvavanofanirwa nesangano renyu rezvemari.
Chechina , sarudza yakakwirira, mifananidzo yakasiyana . Iwe unofanirwa kuva nekodzero dzezvioni izvi! Pane mitsara yakajeka yakafanana neyakanaka yehukuru hwemufananidzo uye maitiro mu Facebook's Advertiser Help Center. Iva nechokwadi kuti chifananidzo kana mufananidzo hauna zvinyorwa zvinopfuura 20%, kusanganisira logos, kana chikwata chako chinogona kurambwa.
Tora nguva yekuumba mufananidzo unobata meso. Kutsvakurudza kwakawana kuti zvifananidzo zvinosarudza zvinopfuura 75% zvekushanda kwepadhi.
Chechipiri , sarudza chinangwa chevateereri. Iwe unogona kugara uchigadzira matangazo kune vateereri vakasiyana. Izvo zvakanyatsoenderana nechirevo chacho kune vamwe vateereri, ivo vanobudirira zvakanyanya.
Pano pane zvimwe zvekutsvaga zvaunogona kuwanikwa kwauri paunenge uchinge wakagadzira mvumo yekutsvaga:
- Vateresi veMitambo: Unogona kuisa mararamiro ako kuIndaneti uye tarisa chikwata kune vanhu vanoziva iwe. Zvimwe pamusoro pekushandisa Vatambi veMitemo pano.
- Kuwanda kwevanhu: Nzvimbo, zera, zvebonde, mutauro Vakadzi ndivo vanopa zvipo, saka funga kuvanyorera.
- Nharaunda: Sarudza zvaunoda zvaunoda kuti vateereri vave nazvo. Semuenzaniso, "kuzvipira" kana "kubatana kwenharaunda" kunogona kushanda zvakanaka kune vepasi vasiri vhudziro.
- Maitiro: Unoda kutsvaga vashandisi vanogona kuwana Facebook kuburikidza nefoni? Ndiani anotenga zvinyorwa paIndaneti? Mipiro yezvipo inowanikwa pakusarudzwa.
- Connections: Unogona kutsvaga mvumo yako kune yako Facebook fans neshamwari dzavo.
Kutanga yako Facebook ad campaign, iwe unoda zvakare:
- Mumwe kana vanhu vakawanda vanogadzira uye vanoongorora matanho enyu. .
Zvinyorwa zvepa Facebook zvinoda kuchinja nguva dzose kuti zvive nani. Vashandisi vepaIndaneti vanyoresa kakawanda pazuva. Havadi kuona chidhori chimwechete kupfuura kamwechete. Shandura matanho ako mazuva matatu kana kupfuura. (Ichokwadi, kana chikwata chiri kuita zvakanaka kwazvo, chengetedza kusvikira nhamba dzichidonha kana kuti tende.)
- Kuda kudzidza .
Facebook uye yeruzivo rwechikwata chechigadziro kakawanda. Kuzvipira kune zvepaIndaneti zvinoda nguva yekuverenga nezvemaitiro akanaka mumhizha uye kuwana matsva matsva.
- Dzimwe Facebook dzinoziva sei .
Iwe haufaniri kuva mushumiri wezuva nezuva wepuratifomu, asi ruzivo rwe Facebook uye kuti runoshanda sei zvakakosha mukugadzira matanho akabudirira. Chii chaungada kuona mu News Feed yako? Ndezvipi zvinotengeswa zvaunoda? Tora chinyorwa chinyorwa chekutora zvisingabatsiri zvitsva zvaunoona.
5. Chii chinoita kuti Facebook isingabatsiri?
Chirongwa chikuru chesa Facebook chisingabatsiri chine zvinhu zvakasiyana siyana:
- Inoshandisa maziso anoona, ane mavara anooneka.
- Inokurudzira chirevo chakati, chinogona kuenzaniswa-ku-chiito.
- Zvinotaridzika sezviri muNext News Feed.
- Iko kunoita kuti vanhu vaite zvaunoda kuti vaite
Tarisa zvimwe zvezvidikanwi zvangu zvisingabatsiri zve Facebook paPinterest.