Yenguva yezvisina maturo kumisa kufunga pamusoro pehupenyu hwemashoko ehurumende semasheni ekutengeserana emahara.
Kune mamiriyoni evashandi vanoshingaira vanovhenekera kuti vaverenge zvinyorwa uye tweets kubva kune vasina nhengo, asi vangave vasina kana mukana wekuona vazhinji vavo. Kunze kwekuti iwe usina ruzivo unoda kuisa zvimwe zvigadziri patafura.
Paiva nenguva apo hupfumi hwemagariro hwaive hwakasununguka zvachose. Vakawanda vasina purofiti vakatsvaga kuedza Facebook, Twitter, nevamwe kuti vasvike kune vatevedzeri uye vatsigire vatsigiri vatsva.
Izvo hazvisiri zvechokwadi. Kunyange zvakadaro, pasinei nehupenyu huri kukurumidza kupera uye kutarisa kunopera kuderera, zvisizvo zvisingabatsiri zvakanyanya kupikisa, zvishoma zvakagamuchirwa, zvakabhadhara kushambadzira mune zvehupfumi.
Kunyange zvakadaro, kushambadzira kwedhijititi, kusanganisira zvekugarisana kwevanhu uye zvikwata zvinotengeswa, zvinowedzera 28% muna 2014 kupfuura 2013. "Zvimwe Zvivako" - zviziviso zvinowirirana nekutaura, zvinyorwa uye kutarisa kwesaiti kwavanogara-zviri kuputika mukududzirwa. Izvo zvakanakisisa zvinowanzosanzwisiswa kubva kune zvimwe zvayo panzvimbo yepaiti - funga nezvekutarisa kweShoko Rakabhadharwa muNext News Feed kana Rakakurudzirwa Tweets mubhuku rako re Twitter. Izvozvi zvikwata zviri kukunda maziso ezuva nezuva.
Kana izvi zvichienderera mberi, zvisingabatsiri izvo zvisingatarisiri mari yekubhadhara kushambadzira kwevanhu zvinotora kuruboshwe mu News Feed guruva.
Zvisinei, nekuda kwekuti rubatsiro rwemagariro evanhu rwakava "kubhadhara-kutamba" hazvirevi kuti zviduku zvisingabatsiri zvinoda kurega zvekugara zvakanaka. Kubudirira kwehupfumi hwemagariro hakuna kumbosvibiswa pakutanga - zvinoda kugara nguva yekutsvaga nguva, zvishandiso, nekugadzirwa kwevashandi.
Saka sei mari-yakasvibiswa isingabatsiri inoshandiswa kubhadhara zvekugarisana kwevanhu zvakanaka? Heano zvinhu zvipfumbamwe zvisina kufanirwa zvinofanirwa kuita kuti utange mararamiro ekudhirodza anoparidzira anozoguma achibhadhara.
1) Ita chinangwa.
Kakawanda ndinonzwa nezvekusakundikana kungobata bhokisi re "Boost Post", kana kugadzira generic Facebook Ad, pasina chinangwa kana kuguma chinangwa mupfungwa.
Izvo zvakafanana nokukandira mari pasi padzimba. Iwe usati waumba mararamiro ehupfumi ekubudisira mutsva, funga pamusoro pezvaunotarisira kuita.
Unoda kuwedzera zvipo here? Blog readership? Chiitiko chekupinda? Inyoresa maIndaneti?
Zviziviso zvezvenharaunda zvinoda kristal zvakajeka Call-to-Action kuti zvibudirire. Nguva dzose funga nezvekuti iwe uchayera sei zvikwereti zvako zvakabhadharwa kushangirirwa - kwete mu "kufarira" kana kuti "kuzivikanwa" asi mukutonhora, nhamba dzakaoma.
2) Ita bhajeti.
Iwe unogona kuwana zvikwereti zvikuru nebhadharo ine mwero yekushamwaridzana kwevanhu. Edza $ 50 kuti utange. Zvose mapurisa anopa zvivako zvinokubvumira kugadzirisa bhadharo yezuva rimwe nerimwe, mari yakawanda, uye zuva remushandirapamwe.
Funga nezvekusika chiziviso ichi sokunge iwe waizove nekutsvaga kutengeserana kana kukonzera mari, nekutanga, pakati nepakupedzisira. Iyo bhajeti inofanirwa kuratidza mazuva mangani iwe unoda kushandira mushandirapamwe, vangani vanhu waunoshuvira kuwona chiziviso uye kuti zvinoguma zvakakunakira iwe.
Kana iwe ukashandisa $ 50 pane chikwata uye uwane 34 mitsva yepa email inonyorwa, chii icho chinokosha? Yenguva yekuwana dhiyabhorosi mukutora kwako zvisarudzo, uye kubhadhara hutano ndiyo nzira yakanaka yekutanga.
3) Target. Ndapota, tapota tarisai.
Hazvizokuiti iwe kana iwe uchida kusvika kuMireniyari , asi iwe hauna kutora chirevo chako kuti uende kwavari.
Kana iwe uri kuita chiitiko muBoston, asi iwe unotaridzira chiitiko chiitiko kumunhu wese ari munyika, iyi haisi kushandiswa kwakashandiswa kwemari.
Kuchengetedza ruzivo rwako rwemagariro ndiyo chikamu chakakosha chekuita. Funga kuti ndiani waunoda kusvika. Pasina vateereri vanotarisa, mvumo yako ichawira pasi uye inokundikana. Kunyange zvakadaro, chikamu chakanakisisa chekushamwaridzana kwevanhu kunokwanisa kukwanisa kuona mapoka uye vanhu vamunoda kusvika!
Pamusoro pe Twitter, unogona kutarisa nezwi rekutanga kana mushoko. Iwe unogonawo kutsvaga chikwata kune vamwe vateveri venyaya. Kana iwe uri rudo rwevakadzi vemunharaunda, unogona kugadzira chikwata chicharatidza kuvateveri ve Twitter vezvipo nemishando yakafanana. Iyo nzira yakanakisisa - yakawanda inodhura-yakanaka uye yakanaka pane tsika yekare-yechikoro yekutenga mazita emazita! Kuti uwane mamwe mashoko pamusoro pokugadzirisa pepanhau reGoogle, tarisa mabhizinesi avo ebhurogi.
Facebook ad target inogona uye inofanirwa kunge iine hyper-yakananga. Dave Kerpen, CEO weAlike Local, akati, "Iwe unoziva chii chinotonhora kudarika kusvika kuvanhu vanosvika mabhiriyoni paIndaneti? Kuwana zvakanaka vanhu 1 000 mubhizimisi rako, kana kuti 100, kana kuti yakarurama."
Kuti aongorore Facebook inotarisa nzira, Kerpen akada kutora chikwata chaicho chinotarisana nevaroora, vakadzi, vane makore 34 vashandi veLikable Media. Mutambi wacho akati, "Ndinokuda, Carrie." Uye chete mudzimai wake, wevanhu mabhiriyoni pa Facebook, akazviona! Ndizvo zvakanyanya kutarisana!
Vako vasina ruzivo vangada kutsvaga kupfuura munhu mumwe chete (asi iyo inenge iri nzira yakakodzera yekuonga mutungamiri mukuru kana mutsigiri wechiitiko). Shandisai zvishandiso zviripo kuti muone vateereri vako kuburikidza nenzvimbo, mazita evanhu, zvidimbu, mararamiro emitambo uye kunyange dzimwe nzira dzakakosha dzokutora.
Kuti uwane mamwe mazano pamusoro pekutsvaga Facebook, tarisa Maitiro ekutsvaga Facebook Ads pamabhuku avo.
4) Shandisa zviratidzo zvinotarisa meso.
Munyika yehupfumi, zvisingabatsiri zvinowanzokwikwidza kune vashandisi mu Facebook News Feed, Twitter stream, Instagram feed, nezvimwe. Kuona ihondo isingakundiki iyo inobata zvisina maturo kwete kune dzimwe dzisina ruzivo. Isuwo tinokukwikwidza nemabhizimisi, mapoka evanhu vanofarira, zviziviso, vezvematongerwe enyika, nhau, uye, zvechokwadi, mhuri yewemhuri neshamwari.
Paunotanga musangano wekutsvaga kwevanhu, zvinokosha kuti uve nemaonero akanaka. Chii chinoreva "zvakanaka" kuona? Chimwe chinosangana nechinangwa chako chevateereri uye chinovamanikidza kuti vazadzise chiito chaidiwa.
Izvi zvinoratidzika sechirevo chakareba here? Zvichida. Zvisinei, ichokwadi chakanyatsogadziriswa kuti zviratidzo zvinotyaira kutaurirana kune dzimwe nzvimbo dzenzanga. Zvose zvisina maturo, pasinei nehukuru kana bhajeti, dzinoda kubatana nechitarisiko chekutengesa .
5) Inokurudzira chete zvinhu zvakanakisisa.
Ndiri kutevera mantra yakaitwa naJohn Haydon - Inokurudzira zvinoshamisa. Usasundira chinzvimbo chakanga chisina kufarirwa nevateveri vako pa Facebook - havana kuzviona nekuda kwechikonzero! Sarudza izvo zvakagumbura, zvakagadzirisa hurukuro kana kugamuchira mashomanana mashoma. Kuwedzera kukwaniswa kwayo nekutengeserana kunongobatsira chete kuenda mberi uye kuwedzera vanhu uye vakawanda.
Usabhadhara kuisa hafu-yakabikwa, chirevo chisina maturo nemufananidzo wakakonzerwa nepikicha mukati mehupenyu hwose! Sarudza mazwi ako nemifananidzo yako zvakanyatsonaka. Shandisa maikirwo nemimwe mitauro yakashanda munguva yakapfuura kuti iite vatsigiri vako uye ipe mhinduro. Chengeta pamusoro pemavhidhiyo mabhii, tweets, mapikicha, mapikicha nemavhidhiyo ezvo zvakanakisisa zvinyorwa zvinokurudzira.
6) Ita kuti rive nyore nyore.
Kwandinoona vazhinji vasina maturo kusakonzerwa nehutano hwevanhu uye mubhadharo rwemagariro ndiyo nhamba yezvipingamupinyi zvavanoisa munzira yekuwana chiito chaidiwa. Kana iwe uri kutarisa mushandirapamwe wokunyora vanhu vakawanda zvechiitiko, usatumira vanhu kuimba yako yepamusoro pepaiti webhusaiti yepamusoro pavanofanira kupedza mashomanana mashomanana vachitsvaga Bhuku reRejista!
Uye kwete, ini handina hanya kuti bhodhi iri ipapo, pamba peimba, mune tsvuku yakajeka yepeti-100. Kana urikukumbira mumwe munhu kuti aise pachibvumirano mune chimwe chikwata, uye iwe uri kubhadhara pakanodhinda, unofanira kunge uri kuvatumira kunzvimbo yavanoda kuenda!
Pano ndipo panowanikwa mapeji anoshanda zvakanaka. Mapeji anouya ari mahwanda-mawebsite kana mapeji ari pa webhusaiti yako kuti zvakanyanya zvaunoda kuti munhu aite mushure mekunge vakanamatira pachibvumirano. Iyo yakavakirwa kuti ishumire chinangwa chakanaka - kuwana mupiro, somuenzaniso. Kwemazano mapfumbamwe pakushandisa mapeji ekumisa nemari yako yakabhadharwa munzanga, verenga izvi zvakanyorwa naHootSuite.
7) Taura mutauro wepaiti imwe neimwe.
Chii chichashanda zvakanaka pa Twitter chingaita zvakanaka paPinterest . Zuva rimwe nerimwe rezvemagariro ehurumende rine masimba akasiyana uye simba. Uyewo, chinangwa chenyu vateereri vanogona kutarisa zvakasiyana-siyana munzvimbo imwe neimwe yemagariro.
Tora nguva yekuongorora kuti ndeapi mifananidzo, tweets nemapini zvinowanzobata tsvina uye kubatana nevateveri vako nevateveri. Iva nechokwadi chekutevedzera Mitemo yeSeji yepaiti yega yega kana chiziviso chako chingabviswa.
8) Muedzo. Uye edza zvakare.
Kuparidzira kwekugara kwevanhu hakusi chinhu che "kamwe-uye-done" chezvinhu. Kana chirongwa chacho chisina kushanda kana kukuwana iwe mitsva yawakatarisira, chengororazve.
Shandura mufananidzo. Wordsmith mutauro. Dzimwe nguva tweak duku kudarika inogona kuita kusiyana kukuru mumigumisiro yako.
Mamwe masangano anoendesa zvikwata zviviri kana zvitatu panguva imwe chete uye kubvisa izvo zvisingaiti kwenguva pfupi.
9) Itai kuti zvifambise.
Nehuwandu hwemashandisirwo ezvehuwandu hwemagariro huri kuitika pane zvigadzirwa zvemagetsi (kuburikidza ne Facebook, Twitter apps), yako isingabatsiri inofanira kuve nechokwadi kuti iwe unogadzirisa zviri mumutauro wako wekuona mafoni.
Kuti uone kana iwe webhusaiti yako yehutori yakagadzirira-shanduka, verenga nyaya yangu Izvo Zvitsva kuGoogle Kutsvaga zvinoreva Nzvimbo Yenyu Yisina Kubatsira uye chengeta Google's Free Mobile-Friendly Test.
Pasinei nokuti uri sangano duku kana guru, chinangwa chenyu chekuteerera nyika yose kana rimwe guta duku, rakabhadhara kushambadzira kwevanhu munharaunda ndeyochese-iyo inodhura uye nzira iri nyore yekuita zvinangwa zvekutengesa.
Yenguva yekurega kunyunyuta pamusoro pekuderera kwekusvika pane zvekugarisana kwevanhu uye kuratidza kuti simba kune vamwe vanobhadhara kushambadzira kwevanhu. Kunyangwe bhajeti shoma, kana rakarongwa zvakanaka, rinogona kuunza mubairo mukuru.
Julia Campbell ishizha rezvemagariro evanhu uye rinowanzopa chikamu ichi. Tinoda ruzivo rwayo uye kunetseka kwechokwadi pamusoro pekubatsira kusina nhubu kubudirira nekushambadzira kwevanhu. Tarisa bhii yake yakazara nokuda kwebhuku rake, webinars, nezvimwewo.