Kugadzirisa uye Kutengesa Zvaunobatsira
- Kutengeswa kwakanaka.
- Zvakanaka nokuda kwepasi yavo.
- Mumwe wevashandi vavo akabatanidzwa nevasina maturo .
- Vari kukwikwidzana neimwe makambani.
Kugadzirisa uye Kutengesa Zvaunobatsira
Usati wataura neunokwanisa kubatsirana, zvibvunze iwe uri kuisa sei uye kutengesa marashi yako asina maturo?
Chii chiri kuisa? Chii chiri kutengesa? Kana iwe usina kumbobvira wadzidza zvimwe, heino pekutanga.
1. Kugadzirisa: Unofananidzwa sei nedzimwewo zvisina maturo? Chinangwa chako chakasiyana sei?
- Funga nezvenzvimbo yechiitiko chako
Chiitiko chako chinofananidzwa sei kune zvimwe zviitiko zvisina zvazvinobatsira muguta? Iwe unopa chii icho chakasiyana uye chakasiyana? Uyu mukana wakaisvonaka wokutanga kufunga pamusoro pekuti ungave wakasiyana sei nezvimwe zviitiko. Tsanangura kusiyana kwako, uye iwe uchakwanisa kujekesa kukosha kwako zvakajeka.
- Funga nezvenzvimbo yako isingabatsiri
Iwe uri LGBTQ isingabatsiri? Pane rimwe boka rebazi reBGBTQ pane imwe sangano? Wakambosvika kune boka iri here? Paunotanga kufunga nezvechikonzero chako uye kuti kambani iyi yakaratidza sei kuti inofarira nezvezvinhu zvinopoteredza chikonzero chako, unogona kutanga kutora vanhu vanogona kukukurudzira mukati mebhizimisi.
2. Kutengesa: Uri kutengesa chiitiko chako sei?
Iwe vanhu vangani iwe waunosvika kunze kuInternet uye uchienda
Kune matani e-intanethi uye nenzira dzisiri dzekutengesa kuti usvike panopoteredza chiitiko chako, uye havasi vose vanofanirwa kutenga mari yakawanda. Heano maitiro mashomanana chete ekutengesa chiitiko chako chekutsvaga.
Chikwangwani chechiitiko
Bhaniro yemugwagwa
Kutumidza mukana wekupa mubayiro
Postcards
Mikoti
Newspaper, TV uye redhi
Funga nezvenzira idzi dzekutsvaga muIndaneti zvakare: bhaniro pawebsite yako; taura pa blog yako kana e-newsletter; social media advertising .
Kana ukangoona kuti uri kutengesa chiitiko chako, unoda kuwana nhamba dzenhamba dze:
- Zviratidzo zveTV paTV, redhiyo, pepanhau, internet (TV, radio, uye mapepanhau anofanira kunge ane "kutambira mapepa" pamashamba avo anogona kukuudza kuti vangani vanhu vanogona kuona kana kunzwa kadhi yako)
- Vakashanyira vashanyi kune mawebsite akasiyana-siyana. Iwe unogonawo kushandisa Tweetreach kuti uverenge nhamba yevanhu vakaona tweets nezvechiitiko chako.
- Pre-zviitiko uye nhamba yevanhu vateereri pazvakaitika zvisati zvaitika. Kana kambani iri kuedza kusvika kune imwe nzvimbo yevanhu, kuva nevanhu ivavo pazviitiko zvako zvisati zvaitika zvichave zvinobatsira mumabhizimisi anogutsa kuti atsigire.
- Vanhu vachiona, kunzwa, vachitaura nekubatana pamusangano wacho pachako.
Bvunza Mibvunzo yeVangangobatsiri vatsigiri
Makambani emakambani emakambani anoda mari yekugadzirisa kuchinja zvinhu zviviri zvakakosha: maonero evatengi uye tsika yevatengi. Basa rako nderokuvaratidza kuti mari yako ichaita sei izvi.
Paunotanga kusvika kune makambani, vatungamiri vemakambani emakambani vanogona kunge vane mafungiro pamusoro penyu.
Iwe uri mushumiri asina maturo munhu. Iwe unogona kunge usina kunyange shoko rokuti "nhaurirano" kana "kutengesa" muhurukuro yako! Ndezvipi zvaungaita POSSIBLY kuziva nezvekutengesa?
Iwe haufaniri kuziva zvose. Iwe unongoda kubvunza mibvunzo yakanaka yakadai seyi:
- Ivo vavakatsigira kare
- Zvakaitika kwavari zvaiva nazvo
- Vachitaurirei vateereri vavanenge vachiedza kusvika nezvinhu zvitsva kana mabasa
- Kana vakakwanisa kurota makuru, rudzi rwekusimbisa ruzivo rwaizopa avo vanoenda
- Maitiro avanozoita sei kuchinja kwekutengeserana kwevatengi nemafambiro
Maererano nemushumo weEdelman, kutsigira kunobatsira makambani kushandura maonero evanhu uye maitiro. Ongororo yeEdelman yenyika yose yakaratidza kusvika kare muna 2012 kuti vatengi vakava savvier pamusoro pezvinhu zvipi zvavanodya.
Semuyenzaniso:
- 72 muzana yevanhu vakaongororwa vaizokurudzira chiratidzo chinoenderana nehana yehana yevanhu.
- 71 kubva muzana vaizosimudzira marangi zvichienderana nekubatana kwayo nechikonzero.
- 73 kubva muzana vaizoshandura mabhii kuitira marati akasungirirwa pachikonzero.
Munguva ichangopfuura, 2016 Earned Brand kudzidza naEdelman yakawana kuti:
- 62 muzana yevatengi vanoramba kutenga chigadzirwa kana ikasa isingasviki nemitoro yayo kumutengesi, munharaunda, uye munzanga.
- Chimwe chezvinhu zvakakosha zvechiratidzo chekutendeseka nevashambadziri zvine chokuita nechinzvimbo chinoita mutsauko.
Zvose izvi nhamba dzinokosha. Iwe haufaniri kuratidza kuti chiitiko chako chichaita zvinhu zvose izvi; iyo data inokudzosera iwe. Zviri kumakambani kuti vaone kana vane kutengesa kutengesa kana kuchinja maonero evatengi nekuda kwekubhadhara iyi.
Nheyo yekusimbisa kana kutengesa chiitiko kumunhu anotsigira ndiyo iyo sangano rako rinogona kubatsira kuita kuti mararamiro acho ave akakosha kune avo vane hanya nehutano hwemagariro evanhu, nezvemagariro evanhu, uye evanhu.
Treyz ndiye munyori weThe Wild Woman's Guide to Fundraising, uye akakurira mazana ezviuru zvemadhora nemari yevaduku vasingabatsiri.