Amazon, Apple, Costco, Disney, Vose Vatengi vaive Mazita Akanaka Mukutengeswa Kwekutengesa
Gore rimwe nerimwe gore rekutsvakurudza kwemakemikari Harris Interactive anotora basa rekutsvaga makambani kubva kumabhizimisi ose ane maitiro akanaka uye akaipa mumaonero evanhu veAmerica.
Muna 2015, vanopfuura 24,000 vatengi vakatsvakurudzwa mune imwe nhanho-nhanho kuitira kuti vaenzanise uye vakanise chimwe chinhu chisingazivikanwi seChiratidzo cheBritain.
Nhanho yekutanga yeHarris Interactive Brand Kuongororwa kwevashandi vekuongorora kwevashandi kwaiva kuziva "makambani anooneka", ayo aiva makambani. Aya ndiwo makambani akanga ari pamusoro pepfungwa kune vatengi pavakabvunzwa kuti vaone makambani maviri ane mukurumbira wakanaka uye makambani maviri ane mukurumbira wakaipisisa. Mushure mokunyora mhinduro dzevatengi ivavo, makambani makumi matanhatu akambotaurwa kakawanda aipiwa "kambani inoratidzika" kudanwa, uye ivo vakazobatanidzwa mune chikamu chechipiri chekuongorora.
Chikamu chechipiri chekutsvaga kweBritain kudhindwa kwaiva "chirongwa chekuyera." Munguva yekuyera, vatengi vakabvunzwa kuti vaone "maitiro echiito" kwemazana maviri emakambani ayo "angave akajairika" kana kuti "akajairika" nawo.
Harris Interactive yakaratidza kuti chiyero chezvikwiri makumi maviri zvinoratidza kana kambani ine mbiri yakanaka kana yakaipa. Izvo zviya makumi maviri kubva pamatanho matanhatu akasiyana ndeaya:
1) Mutoro wevanhu
- Inotsigira zvikonzero zvakanaka
- Basa rekuchengetedza
- Community Responsibility
2) Kukumbira Mwoyo
- Inzwa zvakanaka pamusoro
- Kuyemura uye Kuremekedza
- Vimba
3) Products & Services
- High quality
- Innovative
- Kukosha kwemari
- Inomira shure
4) Kunzvimbo Yebasa
- Makomborero evashandi zvakanaka
- Nzvimbo yakanaka yekushanda
- Vashandi vakanaka
5) Nheyo dzeMari
- Outperforms makwikwi
- Nhoroondo yekubatsira
- Kuderedza panjodzi
- Growth prospects
6) Chiono & Utungamiri
- Mikana yematengesi
- Excellent leadership
- Bvisa zviratidzo zvemangwana
Izvo zvikamu zvakakonzerwa nevatengi vanoongororwa zvinonzi Kudanwa Quotient (RQ) uye nhamba yekupedzisira yakarongedza inoratidza izvo zvikamu zveRQ kubva kune zvakakwirira zvichidzika.
Izvo zvinotevera ndezveruzhinji zvakakwana zvemakambani ekudzosera ayo akave ari munyaya dzepamusoro 20 dze Best Retail Brand Reputations muna 2015, 2014, 2013, 2012, uye 2011. Iri rondedzero yakarongerwa nherufabheti maererano nezita rekambani. Nhamba dzinotevera mushure megore ndeyeBritain Reputation ranking iyo kambani yakagamuchirwa mugore iroro kana ichienzaniswa nehuwandu hwemakambani emakambani zana kubva kumabhizimisi ose.
R Etailing Makambani ane Miti Yakanakisisa yeMitambo 2015 - 2011
Aldi
2015 - # 44
Amazon.com
2015 - # 2
2014 - # 1
2013 - # 1
2012 - # 4
2011 - # 8
Apple
2015 - # 9
2014 - # 3
2013 - # 2
2012 - # 1
2011 - # 5
Best Buy
2015 - # 59
Chick-Fil-A
2015 - # 18
2014 - # 20
Costco
2015 - # 4
2014 - # 6
2013 - # 10
2012 - # 19
2011 - # 20
CVS Pharmacy
2015 - # 14
Dell
2015 - # 60
Disney
2015 - # 12
2014 - # 4
2013 - # 3
2012 - # 6
2011 - # 10
eBay
# 43
Fedex
2015 - # 37
Ford
2015 - # 48
2013 - # 20
Google
2015 - # 10
2014 - # 14
2013 - # 4
2012 - # 2
2011 - # 1
Hobby Lobby
2015 - # 48
Home Depot
2015 - # 38
2014 - # 17
2013 - # 16
2012 - # 14
Honda
2015 - # 29
2014 - # 5
2012 - # 12
2011 - # 18
Hyundai Motor Company
2015 - # 64
Kohl's
2015 - # 42
2014 - # 19
2012 - # 16
Kroger
2015 - # 32
LL Bean
2015 - # 7
Lowe's
2015 - # 16
2013 - # 17
Macy's
2015 # 52
Meijer
2015 - # 39
Microsoft
2015 - # 15
2014 - # 9
2013 - # 15
2012 - # 9
2011 - # 16
Nike
2015 - # 25
2014 - # 15
2013 - # 14
2012 - # 20
Nissan
2015 - # 57
Nordstrom
2015 - # 47
Publix Supermarkets
2015 - # 8
Safeway
2015 - # 67
Samsung
2014 - # 7
2013 - # 11
2012 - # 13
Starbucks
2015 - # 31
Target
2015 - # 63
Toyota
2015 - # 49
2013 - # 19
Walgreens
2015 - # 54
Wegmans Food Markets
2015 - # 1
Wendy's
2015 - 33
Whole Foods
2015 - # 21
2014 - # 8
2013 - # 7
2012 - # 8
2011 - # 17
YUM Brands
2015 - # 56
Kana pane chimwe chinhu chakadai seRetail Brands neIndaneti Yakanakisisa, ipapo panewo inofanira kunge yakafanana neReal Brands neRorth Reputation list zvakare. Gore negore apo Harris Interactive inotora tsvakurudzo yehurumende yeUnited States inotsvaga mukurumbira wemakambani ose mumabhizimisi ose, makambani ane mazita akaipa anowanikwa nyore nyore apo maonero evatengi pamusoro pavo anoenzaniswa nekambani dzine mbiri yakanaka nevatengi uye vanogona kutenga .
Dzvanya pano kuti uwane ruzivo pamusoro peMunyanzvi uye Mhando Dzakanyanya Mhando Dzemagetsi Ongororo >>
Izvo zvinotevera ndezveruzho rwakakwana rwekambani dzezvekutengesa dzaive dzakarongerwa seine mbiri yakaipisisa apo kukosheswa kubva kune vatengi kwakagadzirwa muongororo pakati pemakore a2015 ne2011. Izvi zvakarongwa zvakarongerwa mahebhabhi maererano nezita rekambani. Nhamba dziri pedo negore rimwe nerimwe ndiyo yakasarudzwa nekambani yekambani mugore iroro kana ichienzaniswa nehuwandu hwekambani dzemakambani makumi matanhatu kubva kumabhizimisi ose.
Kuunganidza Makambani ane Nhamba Dzakanyanya Kubwinya kweChishanu 2015 - 2011
AT & T
2015 - # 76
2012 - # 45
2011 - # 41
Best Buy
2013 - # 41
BP
2015 # 90
2014 - # 59
2013 - # 54
2012 - # 57
2011 - # 59
Burger King
2015 - # 80
Chevron
2015 - # 78
2012 - # 46
Chrysler
2015 - # 81
2014 - # 46
2013 - # 50
2012 - # 50
2011 - # 56
ExxonMobil
2015 - # 83
2
014 - # 47
2013 - # 45
2012 - # 51
2011 - # 53
Facebook
2015 - # 77
General Motors
2015 - # 88
2014 - # 42
2013 - # 44
2012 - # 44
2011 - # 54
jcpenney
2015 - # 61
2014 - # 48
McDonald's
2015 - # 71
2014 - # 43
Netflix
2012 - # 42
Sears
2015 - # 95
2014 - # 53
2013 - # 46
2012 - # 47
Shell
2011 - # 46
Sprint
2015 - # 72
T-Mobile
2015 - # 75
2014 - # 41
2013 - # 43
2012 - # 49
Toyota
2011 - # 43
Verizon
2015 - # 66
2012 - # 40
Walmart 2015 - # 84
2014 - # 44
2013 - # 40
2012 - # 41
2011 - # 40