Munguva pfupi yapfuura ndakakuudza mazano mashomanana ekuti ungaita sei izwi-ye-mumuromo kutengesa kwebhizimisi rako. Ndakagamuchira ma email mashomanana uyewo mavoti mavo pamusiyano pakati pezwi-we-mumuromo kutengesa uye kutengesa kwehutachiona, saka ndakafungisisa nguva ipi iri nani yekuongorora kusiyana kwezvinhu zviviri izvi zvekutengesa.
Shoko-re-muromo wokudhinda ndiro apo bhizinesi rinoita chimwe chinhu, uye mutengi wavo anoudza shamwari neshanu.
Shoko-ye--makiti yekudhinda rine maitiro echo. Izwi rekutanga rinonzwika, uye zvino rinopera mukati.
Viral marketing, zvisina kufanana neshoko-ye-mumuromo kutengeserana, rine chinokonzera. Mutengi anotaurira vanhu vashanu kusvika gumi, uye ipapo avo vashanu kusvika gumi vanoudza mumwe munhu mashanu kusvika kune gumi. Izvo zvinotyisa zvinokonzera mishonga yakawanda yehutachiona ndiko kushuva mutengi anotakura. Zvakafanana nehutachiona hunoramba huchiwedzera vanhu vakawanda uye hunopararira husingadi kuwedzerwa mamwe magetsi.
Apo izvo zviviri zvakafanana sezvaunogona kuona kuti hazvisi zvakafanana.
Shoko-we-mumuromo kutengesa chinhu chinokosha pakukura kwebhizimisi duku. Inowanzova izwi-ye-mumuromo kutengesa rinochengetedza mabhizimisi maduku ari kushanda mumazuva ekutanga ekushanda apo pane zvishoma kudengesa bhadha yemari. Mutengi anopa ruzivo rwavo nemishonga yako kana masangano, uye vanogovana navo nemhuri dzavo neshamwari. Inowedzera vatengi vako uye inowedzera kutengesa kwako.
Viral marketing inowedzera pamusoro pokusvika uye kugunzva chido chekutengesa kwevatengi vako kuitira kuti chido chinotungamirira shoko uye shoko rinoramba richienda kuvanhu vasina rubatsiro kubva kwamuri. Iwe unogona kuronga mushandirapiti wehutachiona, asi kazhinji hausi mishonga inorwarisa iyo yakarongedzwa seyakabudirira seye inongotungamirirwa nechishuvo chemutengi.
Kuti rive nehuwandu hwekubudirira mutengi wako anofanirwa kunzwa kuti ane danda rake uye mari yekutsvaga mukubudirira kwepurogiramu yako.
Zvakakoshawo kuziva kuti kubudirira kwehutachiona hwehutachiona hunoenderana nemotokari dzinoshandiswa kutumira shoko. Iko kune makambani anowanzogadzirirwa nehutano kupfuura vamwe. Kuti ugadzire hutachiona hwehutachiona hwakasimba, mharidzo inofanirwa kutakura kubva kuterevhizheni kushambadzira kune radhiyo uye dzimwe nzira dzakawedzerwa dzekuparadzira kune simba reInternet.
Ngatitorei mienzaniso mishomanana:
Shoko reMouth Marketing Marketing
Starbucks - Starbucks inofanana neshoko remuromo nekuda kwekutengesa; iwe uchaona kuti vanodzivisa kushambadzira kwekutengeserana kuburikidza nemashoko ekutengeserana mumuromo. Vanoshandisa mari yavo mumagariro evanhu kuti vanatsirize shoko remuromo vachikurudzira uye vanokurudzira vatengi kuti vataure uye vataure.
Red Bull - Uchaona zvishomanana kana zvinosvika pakushambadzira pazvinosvika kuBlack Bull, vanonyanya kufunga nezvekutenderera shoko mumuromo kuburikidza nekudhinda kwemuitiko . Chimwe chiitiko chinoita zvakanaka kwavari ndecheBlack Bull Wings Team. Iboka iri rinotenderera mumharaunda yeRobert Bull iri kugovera samples reRove Bull.
Coca-Cola - Yeuka GomoIndaneti iyo Coca-Cola akaita?
Kana zvisingaiti, zvichida mashoko acho achaita kuti ayeuke - "Ndinoda kutenga World Coke." Rwiyo rwacho rwakanamatira mumusoro wako here? Iyi jingle yakaita kuti nyika yose iimbire, uye kana izvozvo zvisingakwani, yakabva ichangodzorerwazve kuMad Man series iyo yakaita kuti munhu wese aizouyezve zvakare. Rwiyo rwacho rwakataura nezvekubatana uye kushivirira, uye sevashandi, takazvibatanidza uye takazvigovera.
Viral Marketing Marketing
Mad Men Iwe pachako - Kutaura nezveMad Men munguva yechitatu yeMad Men ivo vakashanda kuti vashandise buzz kuburikidza neshoko rinonzi Mad Men Yourself. Chikumbiro semuumbi wevhidhiyo yakakubatsira iwe kuti uumbe avatar yakaita shanduro ye 60s yakashandurwa iwe pachako. Nzvimbo iyi yakagamuchira vanopfuura hafu yemamiriyoni vhiki yekutanga. Mushure memakore mashanu iwe unogona kushandisa sarudzo, uye iri kusimba.
Njiva - Sarudza Yakanaka - Uyu waiva mushandirapamwe wakaratidza vhidhiyo yevhidhiyo yemukadzi achifamba nemusuo unopinda uyo wakati "muyero" kana "wakanaka." Uyu mushandirapamwe wakakonzera manzwiro evakadzi, airemekedzwa, uye vakadzi vakagovana. Muchiitiko chacho, yakadzidzisa zvinoreva "kunaka kwechokwadi." Yakanga isiri yekutengesa chikwata; chakanga chiri chokugoverana neshoko munhu wese aigona kufananidzwa naye.
Pakupedzisira, zvakasiyana zvakasiyana pakati pezwi-ye--mumuromo kutengesa uye utachiona ndeyekuti shoko-remuromo rinowanzotungamirirwa newe iwe mutengesi kana mubhizinesi webhizimisi uye kutengesa kwehutachiona hunotungamirirwa nechishuvo chevatengi vako uye kubudirira kwahwo hazvirevi kwauri .