Nzira dzeZvesheni Dzichawana Zvakawanda Zvakanakisisa NezveMagariro Evanhu
Teknolojia uye zvigadzirwa zvemakambani zvechigadzirwa zvakashandura zvakakurumidza mumakore mashomanana apfuura zvokuti vazhinji vasina nherera vari kutengesa kuchengeta.
Ndezvipi zvingaita kuti hurumende iite kuti masangano anhwikidzire kutarisa mumari yedu ye "info-obese", apo chinhu chitsva chinopenya chinowedzera zuva rega rega? Tingawane sei kukosha kune vati vati, vatsigiri nevatauriri vakasiyana-siyana, pasina kungowedzera kurira?
Ndakaona maitiro akawanda akasiyana-siyana anoonekwa mugore rapera - mazhinji ayo andinotarisira achaenderera mberi muna 2015.
Iko kushanduka kwekombiyuta uye kuwedzerwa kwema digital kunowedzera vanhu uye zvishoma kushandiswa uye robotic iri kukurudzira, uye ndinovimba kusina zvinyorwa zvichange zvichinyanya kugadzirisa maitiro aya uye kuwedzera maonero avo akasiyana.
Heino zvandinonyanya kutaura pamusoro pechirangaridzo chemashoko evanhu vasina nhupfumi ehupfumi mu 2015:
1) Zviripo zvicharamba zviri mambo.
Asi kwete chero zvayo zvayo!
Pfungwa yakanakisisa yandakaona pamusoro pehurukuro yekutengeserana inowanzobva kuna Ann Handley, Chief Content Officer yeComputerProfs: "... tichafunga nezvekubatsira zvikuru. 2015 zvechokwadi ichava gore ratinosika nekugadzirisa zvatiri vatengi vedu vachationga. "
Fungidzira kuti - kuumba chinyorwa chebhuku, tweet, kana vhidhiyo pfupi iyo vatsigiri vako nezvikamu zvako zvinokurumbidza!
2) Yenyu itsva yezvemagariro evanhu - Kudzidzisa uye Kuchengetedza.
Zvinhu uye mararamiro ayo anowana mazinga akakwana ekubudirira kwehupfumi anogara achifunga pamusoro pevateereri VAKE VANHU uye purogiramu yavo yekupedzisira.
Paunenge uumba Facebook post, blog blog, video kana tweet, nguva dzose funga-Ndiani uyu?
Zvichavafumisa nenzira ipi zvayo here? Icho chichavagombedzera kuti vagozvigovana nehutano hwavo here?
Zvinyorwa zvezvemagariro evanhu zvinodzidzisa uye / kana zvikwereti - kana zvose zviviri! - inodhura kuburikidza ne-clutter yepaIndaneti yezvinhu zvinotyisa zviitiko, mapepa ekubudiswa uye zvivako zvepaIndaneti.
3) Vashandi vose uye vanozvipira vanomirira marimi ako.
Izvo hazvisati zvisiri zvakaoma uye zvakasimba kumiganhu pakati pehupenyu hwevanhu pachavo uye hunyanzvi mumagariro evanhu. (Kwakambovapo here?) Zvese zvaunoita uye zvinotaura paIndaneti zvinoratidza pane sangano rako, zvisinei kuti iwe unofanirwa sei.
Iyi ndiyo tsika inokosha, nokuti vanopa vako vanoda kupa kuvanhu, kwete chizivo chako kana kuti logo yako. Iwe unogona sei kuenzanisa nheyo yemunhu yehupenyu hwehupfambidzani kuti akurudzire kubatana kwechokwadi nevanopa?
4) Pfungwa inoramba ichinyanya kuitika mumifananidzo huru uye maziso ekubata.
Uye Andy Goodman anoti nyaya idzi ndarama - uye nzira dzekugarisana nevamwe ndezvenzira iyo iwe unogadzira golide. Kana iwe usina nyaya, mitambo yevhidhiyo yemagariro haigoni kushanda.
Pakati pebhodhi, rudzi rwehutano hunoita zvakanaka pane zvese zvemasangano ezvehupfumi zvinoonekwa - mapikicha, mavhidhiyo nemifananidzo . Ongorora neCanva, iyo inopisa yechinyorwa chekugadzira purogiramu, kugadzira zviratidzo zvikuru nekushungurudzika, uye kushandura munhu wese kune vashandi kuva mufananidzo wezvigadzirwa!
5) Hapanazve ma-silos.
Ndanga ndiri kuparidza izvi kwechinguva - kufambiswa kwemashoko ehupfumi uye simba rezvivigirisi izvi zvinorayira kuputsa kwemasangano ehurumende musangano risina purofiti.
Hakuchina dhipatimendi rokudhinda, ruzivo rwekuchengetedza mari uye dhiviro rezvemagariro. Munhu wese ari kushanda zvakaoma pakuputira zvinangwa nekupindira kwemakambani. Purogiramu vanhu vanoda kutaurira nyaya kumusangano wevanhu, avo vanozofanira kushanda pamwe nevevanhu vanoita zvehupfumi, nezvimwe zvakadaro.
Hapana munhu anogona kuzviita ari oga. Zvemagariro ezvehupfumi zvakagadzirwa musirosi nemunhu mumwe chete zvinokundikana.
6) Unhu nehupenyu ndizvo zvinokosha.
Isu tose tinoda kurega kuzvifunga zvakanyanya. Hungu, basa ratinoita ndiro rakakomba zvikuru uye matambudziko atinogadzirisa akawandisa uye dzimwe nguva akaoma.
Zvisinei, tinoda kuisa zvinyoronyoro zvishoma uye huzhinji hwevanhu mumasangano edu ehupfumi.
7) Mabhizimisi mabhizimisi ndiwo kiyi yekubudirira.
Vadana Vamiririri veIndaneti, Brand Champions nezvimwe-iwe unogona kuva nezita rakanaka kwavari - ivo ndiro kiyi yehupenyu hwehupenyu hwehupenyu.
Kuwana Amamiririri EpaIndaneti kuparadzira shoko pamusoro pemishandirapamwe yako uye kukubatsira iwe kutora zvishandisi-zvakagadzirwa zvinyorwa (nhoroondo, mavhidhiyo, mapikicha kubva kune vanobatana newe) zvichakuchengetedza nguva nekuita iwe huwandu hune huwandu kupfuura iwe unogona kuzviumba iwe pa desk.
8) Tarisira kuti uite zvakawanda munguva chaiyo nevatambi.
Real-time platform engagements - Google Hangouts, Reddit AMAs, nhaurirano dze Twitter - vari kuputika mukududzirwa.
Icho inzira inofadza yekuvaka kuvimba kwehurumende yako isingabatsiri uye kusimbisa pachena. Rega vanhu vaone kumashure-e-zvivara uye bvunza mibvunzo yakakosha.
9) Automation haina maturo.
Kukwana uye nguva inokosha. Kana iwe uri kushandura zvose zvehupenyu hwehupenyu hwako, huchawa pasi.
Iwe haugoni kungoparidzira pane zvekugarisana nevamwe. Iwe unofanirwa kugovera nguva yakawandisa yekutaurirana (uye ini handisi kungotaura pamusoro pemutauro wekuti "Ndinotenda nekuda kwe RT" tweets). Tevedzera maitiro uye rondedzera pamusoro pavo.
53% yeavo tweet pane brand kana sangano vanotarisira mhinduro mukati meawa . Kana iwe ukazarura huwandu hwemagariro evanhu hunogona yehonye, iwe unofanirwa kuva nemhinduro.
10) Facebook haina kufa, asi kudya kwemasikati kwapera kwapera.
Facebook ine mamiriyoni 864 zuva nezuva vanoshandisa vashandi. 72% yevanhu vakuru vekuIndaneti vanoshanyira Facebook kamwechete kamwe pamwedzi. Kune mamiriyoni makumi matatu nemakumi mapfumbamwe anoshanda ma Facebook fan pages.
Kuti uwane chero tsananguro pane Facebook iwe unoda kuva nebhadhiro ye Facebook Ads uye shanduro yekuishandisa.
11) Vhidhiyo icharamba ichitonga.
Maererano ne Facebook guru Mari Mari Smith, mavhidhiyo emitambo pa Facebook ichava makuru. Vhidhiyo yemavhidhiyo imavhidhiyo yakakonzerwa zvakananga ku Facebook, vs. kutumira chikwata ku YouTube kana Vimeo. Pane zvakanakira uye zvakanakira kutumira mavhidhiyo emunharaunda kana kuendesa kuYouTube - pakupedzisira inosvika pane zvaunoda.
Micro-video ma site seVine uye Instagram ari kukura mavhiri uye mitsara . SocialBakers inoshuma kuti 28% emakona anoshandisa Instagram kutumira mavhidhiyo, asi 7% chete inoshandisa Vine.
12) Zvemagariro evanhu haafaniri kutora mamwe maitiro. (Avo vanobata, zvakadaro!)
Kuva nehutano hwakasiyana-siyana hwekubhadhara mari nekutsvaga nzira inokosha kune yako isingabatsiri.
Iwe nguva dzose unoda kuva pane zvaunotarisa vateereri - kana zviri zvizvipiri, vapei, vadzidzi, vadzidzisi vemagariro ezvimhuka, nezvimwe-uye kwete kwaunoda kutsvaga nguva yako.
Vatengi vepaIndaneti zvino vanotarisira kuti ruzivo rwavanoda uye ruzivo runofanira kuwanikwa 24/7, chero nguva, chero ipi zvayo. Ichi chiitiko chichazongowedzera semhando dzakasiyana-siyana apo vanhu vanoshandisa kuwedzera kwemashoko - funga Apple inotarisa neGoogle Glass.
13) Pasi pane zvakawanda
Unhu huri pamusoro pehuwandu hunogara hwakanaka, kunyanya mumagariro evanhu. Zvikwereti nemasangano anotumira kamwe kamwe pazuva (kana pasi) pa Facebook, asi kugadzira zvinhu zvakakura izvo vateereri vavo vanoda, vanakidzwa kubudirira kupfuura kambani inotumira 3x pazuva asi isingabvunzwi.
Mamwe masangano ari kuumba zvinyorwa zvishomanana zvebhuku, asi zvavanoita zvinowedzera. Vari kuita mavhidhiyo mashomanana, asi vari kuita mavhidhiyo anonyanya kukosha
Ita zvishoma zvinyorwa uye uzvikurudzire zvakare. Uyai vashomanana mumagariro evanhu uye chengetai zvakadzama.