Starbucks vakatenga Peet muna 1984 sezvo kutengesa kwekodha kahawa kwakatanga kutora, ndokukurumidza kukura.
Howard Schultz: Murume Ane Chiratidzo
Muna 1987, Howard Schultz , vamiririri werozidhendi uye mukuru mukuru weHammarplast USA, vakaona kuti Starbucks yakanga iri kutenga mashomanana emakambani ayo e espresso. Izvi zvakamukwezva, saka akasarudza kutarisa bhizinesi rake. Paakazosvika kuSeattle akawana kuti nzvimbo ina dzakanga dzichishanda pasi pehuyo hwaGerald Baldwin naGordon Bowker.
Nguva pfupi mushure mokushanyira kwake, Schultz akabatana nechechi yeimba, achipa mazano ake ekutengeserana uye bhizinesi ruzivo. Gore rakatevera, paakanga achizorora muEurope, Schultz akaziva kuti muItaly, kuputika kofi pamabiko ekofi nemafambati ekunze kwaive chikamu chinokosha chevanhu vehupenyu hwezuva nezuva. Mune shoko, Schultz akaziva kuti kunwa kofi kwaiva "ruzivo." Panguva iyoyo uye ipapo, akasarudza kuti aida kudzokorora manzwiro eItaly kaffeffeuse (uye chiitiko chekofi) zvakare muUnited States
Schultz akasarudza kusiya Starbucks kuti azarurire imwe yezvokudya zvake zvekofi izvo zvaizonyanya kuratidza chikafu cheItaly chakanga chakazara kune dzimwe nyika. Zvisinei, akazoona kuti vaS starbucks vaifarira kutengesa mabhuku avo. Schultz haana kupedza nguva uye akatenga ketani ye $ 3.8 mamiriyoni uye akabatanidza zvivigiro zvavo neavo pabasa rake rekofi.
Starbucks yakatanga kupiwa pachena (IPO) pamusika wekutengeswa muna 1992.
The Structure of Starbucks
Schultz akakurumidza kubuda kuti awedzere kushanda kwose kuburikidza nezviverengero zvakarongeka zvakarongedzwa . Kutanga, akawedzera zvinhu izvo Starbucks zvaizokupa kuti uise zvinodha zvakanyanya-zvakadai se espresso, café latte, uye ikhofi ye iced. Kunyanya kukosha, akawedzera kushamwaridzana kwekambani nevashandi vayo nekudzidzisa vashandi kupa hutano hwepamusoro. Chinangwa chake chaiva kutendesa Starbucks munzvimbo inonakidza yekushanda, kupa zvakawanda zvinowanikwa uye zvinobatsira. Akaitawo chisarudzo chekugadzirisa hupenyu hwakanaka-nzvimbo-nzvimbo yekugara panguva dzose Starbucks.
Kuedza kwake kwakabhadharwa. Iyo kambani yakava nekukura kwakakura mumakore ekuma1990 uye yakava Nhamba yenyika 1 inokosha yekutengesa kofi. Zvine nzvimbo dzinodarika 16 000 pasi pose, vanhu vazhinji vanotenda kuti Starbucks ihotera. Hazvisi. Muzvokwadi, inofungidzirwa seyoyo inotungamirira fani yekhofi.
North America Operations
Most Starbucks inogara kuNorth America ikambani-inoshandiswa. Kambani iyi dzimwe nguva inopinda muzvikwereti zvekambani nemakambani anopa kodzero yekushandisa nzvimbo dzakasiyana dzingave dzisingasvikiki, dzakadai sezvikwata zvepamusoro, maketheni ekudyira, zvidzidzo zviduku, uye zvikoro zvidzidzo zvikuru.
Starbucks inodana nzvimbo idzi misika yavo chaiyo yakagadzirirwa kofi uye tei "mapurogiramu." Ichatarisawo mamwe maitiro akadai e-high-volume kana kuti-nzvimbo-nzvimbo dzekutengesa nzvimbo sechinhu chinogona kushanda kwe Starbucks "purogiramu," chero bedzi iyo isingatauri kubva mufananidzo wakajeka we Starbucks.
What Starbucks Inoita Franchise
Kubva muna 2003, nyanzvi yeStubucks yega yega Seattle's Best Coffee inotengesa kushandiswa kwemakamuri ayo nemakishi. Izvi zvinowanikwa nepamusoro pe 540 cafés muU.S. uye pamwe nemafuta makumi mashanu e espresso, ane mabhizimisi ezvitoro uye zvekutengesa zvinyorwa zviri mumatunhu makumi maviri nemazana uye mapurovhinzi uye District of Columbia. Sub-maduka anogona kuwanikwa mune mamwe mabhizimisi akawanda uye pamakorojiji, kusanganisira mu Subway restaurants.
Chimwe Chinhu Chakanaka uye Zvakanaka-Zvakaitwa Bhizimisi Muenzaniso
Kunyange zvazvo Starbucks isingatarisirwi kupiwa mari, inofungidzirwa semuenzaniso unokosha wemafungiro anofungidzirwa zvakanaka-kutengesa nekuda kwemabhizimisi ayo maitiro uye mabhizimisi.
Kuchenjerera kushambadzira, chigadzirwa chisingaenzaniswi uye chifananidzo, basa rakasimudzira vanhu , uye basa rakanaka rekare rakashanda rakakonzera kubudirira kwaro semabhizimisi emamiriyoni emadhora. Icho chikamu chemweya wemabhizimisi-mumwe murume ane chiratidzo anoona mukana uye anozadzisa chisina maturo.
Sangano re Starbucks rinoratidza kuti zvinobvira kwebhizimisi shoma rinoshanda pamitemo yakarurama kuti ive yakakura kwazvo uye kubudirira zvikuru. Sezvo Howard Schultz akanyora pamusoro pekambani mubhuku rake, "Pane chimwe chinhu chingaita zvemashiripiti pamusoro payo, chido uye chokwadi chakanga chandisina kumboona mubhizinesi. Zvichida, zvichida, ndinogona kuva chikamu chemashoko iwayo. Zvichida ndaigona kukubatsira kukura. "
Uye kukura iyo ine. Ikoji juggernaut inobhadhara mari yegore negore inopfuura $ 22 mabhiriyoni, inoshandisa zvinopfuura 25 000 zvigadzirwa mumakondinendi matanhatu. Uye tichifunga kuti Starbucks inovhura zvitsva zvitsva muChina pamwero wechitoro chimwe chete maawa gumi nemashanu, hairatidzi chiratidzo chekutora bhabheri. Starbucks ikozvino inoshandisa zvitoro zvitatu muChina uye inoda kuva nezvivako 5 000 ipapo ne2021.