Ikoko hakuna vatengi vekuAmerica vatengesi vemabhizimisi vanotengesa vanoziva zvakawanda pamusoro pekuvaka nyika-yekutengeserana brand kupfuura Starbucks Founder Howard Schultz. Apo Howard Schultz achitaura, vatungamiri vebhizimisi uye vatengesi vezvitoro pasi pose vanoteerera. Zvinyorwa zveSchultz pamusoro pezvinodiwa kuti zvibudirire mana mana kubva kudenga kune CEOs kose-kose nokuti ndiyo iyo yakatungamirira Starbucks kuva imwe yenyika dzakawanda dzinodhura mabhizimusi .
Zvinopfuura kungofanana nekofi uye shopu yepastry, zvinyorwa zve Starbucks zvakakurumbira pasi pose nekuda kwekunyoresa mararamiro evhizimusi vhesi iyo ndiyo nzira yeupenyu uye imwe inofungidzirwa pasi peutungamiri hweShultz. Utungamiriri hwekutenda nemitemo yakatungamira Schultz (uye nyika-class Starbucks brand) yakabatanidzwa kubva kuvvunzurudzo, hurukuro, uye mabhuku mumakore makumi mana adarika.
Izvo zvinotevera ndezvekusanganiswa kwevakafuridzirwa uye vanonzwisisa Howard Schultz zvinyorwa pamusoro pekuvaka brand Starbucks.
Howard Schultz Quotes paKugadzira World-Class Brand
- "Izvo zvinonzi Starbucks zvakagadzirwa zvakapoteredza kofi ndezvekuwedzera kwevhareji yepamusoro.Kana iwe uchitarisa UK, chirungu cheChirungu ndechokuwedzera kwemisha yevanhu asi nechinwiwa chakasiyana.Shamba redu rakava nzvimbo yekuungana uye yekunamatira kunze kwe nzvimbo yokutenga kofi. "
- "Apo isu tiri kambani yekase pamwoyo, Starbucks inopa zvakawanda kupfuura mukombe wakanakisisa wekofi.Tinopa nzvimbo yekuungana yevanhu munharaunda umo vanhu vanosangana pamwe kuti vagobatane uye vowana zvinhu zvitsva."
- "Starbucks inomiririra chimwe chinhu kunze kwekapu yekofi."
- "Kupa vatengi vedu nzira itsva uye dzisinganzwisisiki yekuwana nekuwana marudzi ose emimhanzi yakawanda ndeimwe nzira yatinosimudzira nayo Starbucks Experience."
- "Sezvatakaratidza nemimhanzi, tinotenda kuti Starbucks inogona kushandura mitemo yemutambo yekutengesa mafirimu nekuparadzirwa."
- "Tinosimbisa kukosha kwekutenga chigadzirwa pa Starbucks kuburikidza nehutano hwedu husina kukodzera uye nekuvaka ukama hwedu nemumwe mutengi."
- "Starbucks iri kudzorerazve rudo rweAmerica nehafi, kuunza rudo uye kutsva patsva kumashure."
- "Takatenda kare kare kuti kushamwaridzana kwevanhu nemukana we Starbucks kwaizotarisa kubudirira kwechiratidzo."
- "Hatina patent pane chimwe chinhu chatinoita, uye chero chatinoita chinogona kunyorwa nomumwe munhu asi iwe haugoni kutevedzera mwoyo nemweya uye hana yekambani."
- "Tinotarisa marati kwete sechidimbu chekutengeserana, asi zvinhu zvose zvatinoita zvinotaurira kuti Starbucks ndeipi. Nzvimbo, nzvimbo yakasikwa, yakatova kuwedzera kwechigadzirwa uye zvakakosha zvikuru kubudirira kwekambani."
- "Chero chipi nechipi tsika yako, tsika dzako, kana mazano ako anotungamirira, unofanira kutora matanho ekuvadzidzisa musangano pakutanga kwehupenyu hwazvo kuitira kuti vagone kutungamirira sarudzo dzose, mubhadharo wose, uye chinangwa chega chega chinogadzirisa."
- "Tariro yekofi yedu yakanyatsogadzira chiitiko ichocho chakanaka chatakwanisa kugutsikana nevanhu pamusoro pemakore makumi maviri apfuura kuti ichiri chakanaka zvikuru kunyange zvazvo chiri mari yakanyanya kudarika yagara yakawanda kofi yaunowana pakudya."
- "Kofi inogara ichinyanya kukosha kwatinoita.Saka makambani akawanda vakaita zvikanganiso kuburikidza kwete kusungiririra kune chavo, uye vanotanga kutenda ivo pachavo ivo pachavo." Hazvizove isu. "
- "Kana iwe uchida kuvaka dare guru, iwe unofanira kuva noushingi kurota hope dzakawanda.Kana iwe ukarota zviroto zviduku, unogona kubudirira pakuvaka chimwe chinhu chiduku.Kunyange vanhu vazhinji, zvakakwana.Asi kana uchida kusvika pakupararira kukanganisa uye kukosha kwenguva refu, iva noushingi. "