Warby Parker, Apple, Alibaba, All Best Retail Concepts, Technology, Marketing
Kune mamwe makambani makumi mashanu emakambani eNyika Itsva Innovative Makuru a2015, zvinogona kunge zvisingaoneki sezviripo zvakawanda izvo zvitsva pamusoro pezvokutengeserana-kutengesa-kutengeserana kwemaitiro emabhizimisi emabhizimisi ekutengesa. Asi makambani gumi nematanhatu ekudzosera pasi ose ayo akazivikanwa neFirm Company nokuda kwekutungamira kwemazano ekutengeserana, teknolojia, kutengesa uye tsika dzakanaka zvinogona kukumbira kusiyana. Makambani makuru ekutsvaga hutsva enyika anoziva kunyanya kuwanda kwezvinhu zvitsva zvinotora kungoita kuti vararame mubhizimisi re shapeshifting rokudzosa, zvishoma kudarika mukukwikwidza.
Sezvo inenge inenge chikamu chetatu chemakambani akasarudzwa kuWorld World Most Innovative Companies 2015 ndeye makambani akadzokorora sechikamu chikuru chebhizimisi ravo remabhizimisi, vashanduri vezvinyorwa zvitsva vanocherechedza uye vanoremekedza kukosha kwekutengesa innovation. Uye kune dzimwe makambani mumabhizimisi ose kupi zvako munyika, yakanga iri imwe yenyeredzi dzinokura dze e-commerce iyo Fast Company yakarongerwa kuti ndiyo yebhizimisi yakawanda kwazvo munyika.
Vatongi vekuvandudzwa havana kungosarudza e-commerce inokwira nyeredzi Warby Parker se # # kambani yakawanda inoshandiswa, vakapa zvose zvitatu zvepamusoro pamagetsi avo egore rose pakurongwa kwekutengesa makambani. IWarby Parker inonyanya kukosha kupfuura # 2 Apple , mutengesi wezvitengesi wezana remakore uye # 3 Alibaba, piyona wokubhadhara webhayometri yebhaysteri? Pamwe, zvichida kwete. Asi Apple naAlibaba vave varipo kwechinguva, saka Warby Parker inopa Fast Company chinhu chitsva kuti ataure nezvazvo.
Izvi ndizvo zvakasikwa zvakare muna 2015. Wired-in, uber-yakabatana (kwete Uber yakabatana), mutengi-we-zvishoma-kufunga-span nhasi zviri nyore nyore kukwezva uye nyore nyore kurasikirwa nevekupedzisira uye inyanzvi huru ye ... chero chinhu. Ratidza kugutsikana kwekambani yekamberi yakashandiswa kuva nyaya ye "Chii chawaita kwandiri munguva pfupi?" Ikozvino nyaya ye "Wandidzidzisei iwe munguva pfupi yapfuura?"
Warby Parker Hapana chinhu chisingavhiringidzi. Kune mari inonzi $ 100 mamiriyoni mumari iyo Warby Parker inogadzira mugore rechishanu mubhizinesi. Ikoko kubatanidzwa kweZara-esque yakajeka iyo yakashandura mishonga yeziso mumaziso ayo. Icho chiri chekutanga chekuzvitenga-imwe-kupa-imwe sangano rekutsvaga risingatauriki rinobatanidza hutungamiri hwehurumende nehutano hwevanhu.
Zvose izvi zvinotungamirira kumiganhu yekutengeserana zvinoshandiswa pakuvandudza. Asi izvo chaizvo zvakagadzirisa Warby kudanwa kwayo seNyika inonyanya Innovative Retail Company muna 2015 yaiva yakawanda yezvinhu zvayo zvekutsvaga izvo zvakakwanisa kuita chimwe chinhu seusitarian semasikati maziso.
Iko yeWarby Parker inyanzvi iri mukugadziriswa kwekudzorerazve tsika dzakanakisisa. IWW Warby Parker muhutano huri pamusoro pehupenyu. Yakasiyana. Icho chinotyisa. Zvinoshamisa. Iko kunofadza. Ndiyo imwechete ye "sexy" inopisa moto muhukama hwehukama hwakashandurwa mukugadzirisa maziso. Inokurudzira.
Chidzidzo chekudzorera kubva kuburikidza nekubudirira kweWarby Parker ndechekudzosera mberi nekutsvaga zvakare mune ramangwana. Kuzvichengetedza zvakachengeteka mukuedza kukanganisa noone uye kukwidza kune wese munhu angangodaro yakanga iri nzira yakagadzirisa makambani ekudzosa pasi pasi mugwagwa wakareba wekukura uye kurarama kwenguva yakareba mumabhuku ekutengesa mazuva ezere.
Nhasi, zvakadaro, iyo nzira inokurumidza kusunungura imwe yepamusoro yezvitoro zveUnited retail pane pasi pfupi pfupi kusvika kuChitsauko 11 chekudarika kwenzira.
Unhu hupi hwaAlco husina kubhadhara, Deb Stores, Cache, uye Jones New York dzokutengeserana maketani? Vatengi havazivi. Vatengi havana hanya nazvo. Makambani aya angave akabatsirwa kubva kune rimwe Rwendo kana imwe Parksonality.
2015 Nyika Yese Innovative Retail Companies:
1 Warby Parker
2 Apple
3 Alibaba
4 Google
17 Tesla
18 Toyota
23 Eataly
27 Panera Bread
30 Netflix
35 Gumroad
38 Giant America
40 IKEA
41 Samsung
42 Algramo
44 Silver Crystal Sports