Walmart Iri Kuumba Zviratidzo Zvinotsanangura Kugadzirisa Vatengesi Convenience Gap
ZVIMWE ZVAKAITWA: Nhau dzeWal-Mart Express: maitiro maduku anogona kubatsira Walmart kurwisana 2-gore yakafanana-yekutengeserana kwekutengesa kunopera.
Yokutanga Tarisa paWalmart Express .
Wal-Mart Stores Inc. inotanga kushandiswa kwekuchengetedzwa kwemahofisi eWalmart Express yakazarurirwa muGentry, AR uye inokurudzira kuti mutengesi mukuru wepasi rese anoronga kuwedzera mumaguta makuru nemataundi maduku.
Sezvo nyanzvi yezvakagadzirwa zvekutengesa mune zvekutengesa, Walmart ichava mutambo unotyisa kune C-Chengetedza maketani akadai se-7-Eleven uye WaWa.
Verenga yakanyanya A First Look paWalmart Express .
CHIKAMU CHIKAMU
Wal-Mart anoronga kuzarura mabhuku ayo okutanga eWal-Mart Express. Walmart Iri Kuumba Zviratidzo Zvinotsanangura Kugadzirisa Vatengesi Convenience Gap. Kufungidzira izvo zvinoreva kukura kunokosha here? Zvakanaka, kwete nzira yaunofunga!
Wal-Mart Stores Inc. anoronga kuzarura chikwata chake chekutanga cheWal-Mart Express kuChicago South South. Vari kuwedzerawo ma "Express" mafomu ekuchengetedzwa kwemasitendi mumashure avo, Prairie Grove, Gravette uye Gentry Arkansas.
Wal-Mart ari kutarisana nezvatinonzi "convenience gap" ... zvivako zvakakura uye patinoshamwaridzana ne "masimba ekukura" munyaya yaWal-Mart, chiyero chevatengesi vemashamba, iyo yako yainzi Wal-Mart kana kuti Supercenter size (combo Wal-Mart + supameteti), kubva ku100 000 sq ft kusvika kune 150 000 sq. Ft inovamanikidza kuti vawane munzvimbo dzisinganyatsogoni kusvika.
Wal-Mart ari mudutu guru, rakashuma The Wall Street Journal . Yakaedza kukwikwidzana neTargets "cheap-chic" panzvimbo yekutarisa pamutengo wayo wepamusoro kumutengesi: Zuva Roga Rokutengesa.
Kunyangwe muvengi wavo Target achange azarura Zvidhori Zviduku muChicago nemutambo mukuru mu Windy City. Wal-Mart haigoni kubata!
Wal-Mart yakarasikirwa nepamusoro pemitambo yayo yevatengi ... Mhuri dzeUnited States dzinowana mari inopfuura madhora 70 000 pagore - iyo yakaumba 68% yebhizimisi rayo yepamba.
Zvokudya zviri kwose kwose, uye makwikwi akasimba ndezvikwata zvemadhora, mabhokisi ebhokisi akadai seAldi nemishonga yemishonga yakadai seCVS uye Walgreens.
Kutaura zvazviri, Walgreens iri kutamisa nzvimbo dzezvakachengetwa kune nzvimbo itsva dzekutengesa kuti dzigadzirire kusimbiswa kwavo kutsva pane zvokudya uye zvokudya zvitsva.
Kukura Kwevateresi Vakashambadzira vakabudisa hutsva hutsva huri kuratidza mamiriro ezvinhu anoratidza kukura mune zviduku zvakatengeswa mabhuku.
Hatidi kutsvakurudza kutitaurira kuti tiri kuchinja mararamiro edu ekutenga sezvatinenge tichiwedzera "nguva yekushaya nzara" Indasitiri yezvokudya inotarisa marwendo edu ekutenga nenzira mbiri. "Pantry-loading" ndiyo patinopedza kweawa imwe kutenga pamusoro pezvokudya zviri kutengeswa pamabasa makuru, se "10 $ $" zvese zvatakaona.
CVS, Walgreens, uye Dollar zvigadzirwa zvinotengeserana zvimwe zvekudya kuti zvikumbire kune izvo indasitiri yezvokudya inoshevedza "kuzadza-famba-famba" ... inopinda muchitoro uye kubata zvinhu zvishoma munzira yedu kubva kumba kubva kumba kubva kubasa. Izwi idzva, "Mission Shoppers" rinobuda nerunyoro rwakanyanya, rusingateereri kutenga zvisiri izvo uye kungotarisa pane zvinhu zvishomanana zvavanoda kutenga.
Crain's Real Estate Zuva rose rinotsanangura kuti hove yeWal-Mart Express ichava igoro rema 10,000-square-foot, iyo inofunga nezvekudya, ichava pedyo neWalmart Supercenter 150,000-foot-square, zvishomanana zvishoma.
Zvokudya uye Bhizimusi Indasitiri Pfungwa
Indasitiri yezvokudya haishamiswi nekuzivisa kweWal-Mart Express sezvo kambani iyi yave ichiedza zviduku zviduku zvishoma kwemakore akawanda neNeighborhood Market neWal-Mart uye Marketside neWal-Mart.
Neighborhood Market inosvika 40 000 makumbo mana uye yakave yakapoteredza kwemakore anopfuura 12. Izvo zvipfeko zvinotarisa pamusoro pekudya, zvine maonero ekuwedzera uye anogona kuwanika zviri nyore nekuda kwezana ravo re100 000 square foot size. Cherechedza chinonyanya kukoshesa pane zvekudya nekukura kwakanyanya.
ZVAKAITIKA - Walmart Express ndiyo yakakonzerwa neWalmart kuti itonge chikamu chiduku chekutengesa. Verenga Wal-Mart Express - Kutanga Kwekuwedzera kweWalmarts muChicago muedza yekukwikwidzana neTrader Joes uye Fresh N Easy. Zvakare, chinangwa chiri pamusoro pezvokudya, zvigadziro zvekudya, uye huwandu hunobvumira Wal-Mart kuti ave nechinangwa chemalasi-chinenge chiri nyore. Walmart Express yakatorwa kubva mumugariro wavo weCheck Marketside waiva humwe humwe uchapupu hwekufunga, shandaro yeWal-Mart kuti iedze munhandare shomanana.
Walmart inoshandiswa kusimbisa kusimba kubva kune iyo inoputika Supercenters kusvika kuzvitoro zviduku kuderedza kuderera kweU.S. kutengeserana pazvivako zvakasununguka kwegore rimwe chete, chiyero chikuru cheutano hwezvokutengesa.
Saka, kana iwe uri mutengesi wezvokudya achitanga kana kushanda bhizinesi rekudya, nei uchifanira kufarira? Iwe hausi kufunga kana uchitengesa kuna Wal-Mart.
Handisi kukutaurira kuti uende kuBentonville kuti uite chigadzirwa chitsva chezvikwata zveWal-Mart Express zvitsva. Kufungidzira kwangu ndeyekuti vanogadzira iyo Express Express assortment kubva kubasa ravo razvino rekutengeserana.
Wal-Mart Express chiratidzo cheMeta-Trend, maitiro ane zvikwereti zvakanyanya kune vatengi nemusika. Zviduku zviduku zvinowanikwa nyore nyore kuwana, zvinoda kudyirwa kwemazana uye zvinogona kutarisa boka duku revatengi. Kune ngozi shoma. Vamwe vanotengesa vanoziva izvi uye vanogona kutevera sarudzo, izvo zvinoreva kuti pachava nemamwe mapeji ekuparidzirwa anowanikwa mune zvimwe zvigadzirwa.
Musika uri kugoverana mukati:
Mutengo. Mutengi acharega zvimwe zvigaro zvekutengesa.
Kunaka. Mutengi anorema nguva, mari yehuni, uye nokukurumidza kwezvavanoda maererano nemutengo uye anofunga kuti vekare vane zvishoma.
Zvimwe. Idzi ndivatengesi vanotarisa kune Indallence Indulgence, Health, uye Wellness, Specialty Foods, Gourmet, nezvimwewo.
Pafambiro kubva kuSikicha kusvika kuShepfiti kune Vashandi pamba, funga kugadzira zvishandiso zvako kutarisa chimwe chezvikamu zvitatu zvekuparadzira kubudirira kukuru pakutanga kana kushanda bhizinesi rako rekudya.