Kubva kune imwe Tinyamu yekudya kune $ 1.6 Billion Empire
S. Truett Mamiriro Ake Akaitika
Cathy nemukoma wake Ben vakazarura Grill Dwarf muHapeville, Georgia, musha weAtlanta, muna 1946 mushure mokunge Cathy abudiswa kubva kuSouth Army.
Vakarivakira pedo nemiti yemotokari yeT Ford nechinangwa chekuunza vashandi vayo vane nzara. Yakashanda. Hama dzakacherechedza kuti vamwe vevatengi vavo vakanga vachitora mabhuku uye nyama yenyama uye vachivashandura kuva sandwiches, vachivapa pfungwa yeChick-fil-A pfungwa.
Ipapo Ben Cathy nedzimwe hama vakaurayiwa mune imwe ndege. Truett Cathy akaenderera mberi kuti atange nzvimbo yekudyira, iyo yaakatumidza kuti Imba Yakavakwa uye yakatengesa iyo yose muAtlanta. Zvokudya zvepakutanga zvichiri mubhizimisi, kunyange zvazvo motokari yaFreeve ichibva yavharwa uye yakaparadzwa.
Kutevera Kuvhukira kuenda kumasango
Cathy akataura kukura kwemasango eAmerica, kunyanya nzvimbo dzekutengesa dzekunze dzaive dzichibva kumaguta emaguta nemataundi maduku. Akatanga Chick-fil-A chain muna 1967 muGreenbriar Mall kumaodzanyemba kwakadziva kumadokero kweAtlanta. Izvi zvakagadzirisa inzwi kune vazhinji vemazuva ake ezvokudya.
Zvimwe zvikamu zvimire-oga, asi zvizhinji zviri munzvimbo dzezvivako.
S. Truett Cathy's Entrepreneurial Style
Akafuridzirwa sejaya neBhuku raNapoleon Hill re "Think and Grow Rich," Cathy akanyora mabhuku mana ari oga ayo anotarisa pamabhizimisi anokurudzira uye kufuridzira wega. Akabatanidza imwe naKen Blanchard iyo yakawanda yakawanda yakafuridzira mafiroso ake: "Chipo Chokupa: Ziva Mufaro Wokupa Nguva Yako, Tarenda, uye Pfuma."
Chick-fil-A franchise yakavharwa musi weSvondo. Cathy akazarura chikafu chake chekutanga paChipiri uye akawana kuti neSvondo "akangopera." Akataura kuti, saiye pachake, vazhinji vevatengi vake vakada kuchengeta Sabata yechiKristu uye vasingadyi kunze kweSvondo. Akachengetedza maresitorendi ake akavharwa musi weSvondo kubva panguva iyoyo, zvakanyanya sekukudza dzidziso dzechitendero chevabereki vake-evhangeri yeSouth America - seyo yake.
Idya Mor Chikin
Cathy akashandisa kuseka kuti awedzere huwandu hwekambani yake muhupenyu hwake hwose. Zvimwe zvekutengeserana kwake kwepakutanga paTV kuterevhizheni-nzvimbo yakaratidza kuti anotora chigadzirwa chake zvakanyanya kudarika zvaanozvitora. Kambani yakabudisa mabhizimisi eTV, kuparadzira mitsarudzo nemigwagwa mikuru kubva muna 1994 nemhou dziine zviratidzo zvinoti, "Idyai Zvimwe Nyama," kana kuti, "EAT MOR CHIKIN," zvichireva kuti mhou dzinogona kunge dzichinetseka nepelpelling.
Yakanga iri kuedza kuita kuti vanhu vaende kure nemaketani emagetsi, zvichiita kuti mhou dzichengetedzwe dzichengetedzwe. Kunze kubva pane imwe nguva kunyunyuta kubva kumhizha yemombe, hakuna chiito chakatorwa pamusoro peChick-fil-A nokuti mushandirapamwe hauiti chero kambani yakakwikwidzana.
Chick-fil-A muNhau
Cathy akawana hurukuro yakawanda mumamireniyamu, kwete zvose zvayo zvakanaka.
Akabuda achipikisana nemukomana wepabonde nemukadzi mumwechete mugore ra2012, uye zvakazoitika kuti rudo rwake rweWinShape Foundation rwakanga rwanyongedza mamiriyoni emadhora kumasangano ezvematongerwe enyika akatora maitiro ekurwisa kodzero dzevarume.
Brouhaha inofanirwa mberi yakaendeswa kune vamwe vekudya vakaramba kufamba netsoka muChick-fil-A apo vamwe vakagadzirirwa kuti vadye ipapo pakutsigira chinzvimbo chaCathy. Cathy akatsigirwa pasi, neChick-fil-A ichizivisa mumashoko e2012, "Kuenderera mberi, chinangwa chedu ndechekusiya mhirizhonga yenharo pamusoro pekuita zvepabonde nemurume mumwechete kune hurumende nevematongerwe enyika."
Truett Cathy anoramba achibatanidzwa zvikuru muChick-fil-A, achiita sangano pamwe chete nemwanakomana wake Dan Cathy. Tsanga iyi ichiri kubudirira, inoramba ichizarura munzvimbo itsva. Chick-fil-A pamusangano weAuburn University yakagadzira runyora muna June 2017 ine $ 3 mamiriyoni mukutengesa, kuwana mubairo.
Mhou yakaenda kumhemberero.