Nhau iri shure kweChipotle Mexican Grill
Kutanga Kuzvininipisa
Muvambi Steve Ells akapinda kuCulinary Institute of America muHyde Park, New York; mushure mokunge, akazova mubiki wemutsara weJeremiya Tower paNyeredzi muSan Francisco, California. Muna 1993, Ells akatora zvaakadzidza muSan Francisco uye akazarura chikafu chokutanga chePotle kuDenver, Colorado, pedyo neYunivhesiti yeDenver kambasi ine chikwereti cha $ 85 000 kubva kuna baba vake.
Ells nababa vake vakaverenga kuti dare raizoda kutengesa 107 burritos zuva nezuva kuitira kuti ribatsire; zvisinei, mushure memwedzi umwe, yekutengesa yekutanga yaitengesa zvinopfuura 1 000 burritos pazuva.
Ells akanga atanga kuronga kushandisa mari kubva kuCototle yokutanga kuzarura chikafu chekudya zvakanakisisa asi panzvimbo iyo yakatarira Chipotle Mexican Grill apo maresitorendi akaona kubudirira.
Pakazosvika gore ra2016, Chipotle yaishanda zvikafu zvinopfuura 2 000, kusanganisira zvikafu 17 zveChipotle kunze kweU.S., 11 ShopHouse Southeast Asia Kitchen yekudyara, uye kambani yakavawo muweti mune imwe nhengo inoshandisa uye inoshanda zvitoro zvitatu zvePizzeria Locale.
Chipotle haiti kupedzisa bhizimisi rayo, tichifunga kuchengetedza unhu hwezvinhu zvose zvayo pakati pekugona kwayo kugadzirisa inzwi kune vashandi vechikoro, uyewo kuchengeta kuzvipira kwayo kune zvigadzirwa zvinogara zvakanaka.
McDonald's Investment
Muna 1998, McDonald's yakatanga kuita mari shoma mukambani.
Pakazosvika 2001, kambani yakange yakura ikava chikwama chikuru chekusima mari. McDonald's ' inotora chikwereti chakakurumidza kukura kubva paresitorendi 16 muna 1998 kusvika kune zvinyorwa zvinopfuura 500 muna 2005.
MunaOctober 2006, McDonald akanyatsoparadzana kubva kuPolotle. Izvi zvaive chikamu chikuru cheMcDonald's kuparadzanisa zvese zvisiri zvayo zvekudya mabhizimusi, kusanganisira Chipotle, Donato's Pizza, neBoston Market , kuitira kuti inogona kunyatsotarisa kune ketani guru reMcDonald.
Kutevera McDonald's divestment, Chipotle akatenga zvidhakwa zvishoma zvaakanga atengesa ndokuva 100 muzana yekambani. Chipotle yakasunungurwa muna 2007.
E-Coli Kubuda
Mukupera kwegore ra2015, pakanga paine ruzhinji rweE-coli rukabuda pazvikwata zvakasiyana-siyana zveChipotle Mexican Grill, kusanganisira 11 Chipotle restaurants kuWashington neOregon.
ICentral for Disease Control and Prevention (CDC) yakaderedza nhamba yematongerwo akabatanidzwa neChipotle kubva pamakumi mashanu kusvika ku37 matambudziko musi waNovember 18, 2015 (ane 24 kuWashington ne13 kuOregon). Iyi kuderedza kwema25 kubva muzana yakange yakavakirwa pane kuongororwa kwakajeka kwakaratidza kuti mhosva dzakanga dzisingabatanidzi neChipotle.
ICDC yakatsanangurira Chipotle kuti yakatora dzimwe nhanhatu zvidzidzo umo kuongororwa kwekutanga kunowirirana neE E. coli yakabatanidzwa munyaya yeWashington neOregon.
Mukupindura kwechiitiko ichi, Chipotle yakati yakatora matanho ekuti zvive nechokwadi kuti maresitorendi ayo akachengeteka.
Sangano racho rakataura kuti rakanyatsodzichenesa munzvimbo dzekudyara dzaive dzakabatana neE-coli kuputika, kuchinja zvinoshandiswa muzvitsuwa zvekudyira, kuchinja kudya kwekugadzirira kudya, kupa mamiriro ose ezvakakosha zvekutsvaga kune vatsva, nekuongorora vashandi kuti vave nechokwadi kuti hapana zviratidzo zvekurwara.
Chipotle zvakare akati kambani iri kuwedzera kuongororwa kwezvinhu zvinokosha, kuongorora zvese zvezvokudya-kuchengetedza nzira dzekuchengetedza kuwana dzimwe mikana yekuvandudza, uye iri kushanda pamwe chete nevakadzi vaviri vanozivikanwa kuchengeteka kwezvokudya zvekudya, kubva kumapurazi anopa zvokudya zvayo kune zvokudya zvayo.
Maererano neCDC, mamiriyoni makumi maviri nemakumi mashanu ematambudziko ezvokudya anowanikwa muUnited States gore negore, kusanganisira 265,000 mhosva dzeE E. coli.
Chipotle muna 2016
Nezvikwereti zvichinyanyisa pasi muna 2016, ramangwana reChipotle rakaramba risina chokwadi. MunaAugust 2016, Chipotle akabatwa nekirasi-kutongwa kwevashandi vanosvika zviuru gumi nechekudaidzwa kuti "kubhadhara mubhadharo," vachipomera kambani yekuita vashandi kuisa nguva yakawedzerwa "kubva paawa" pasina kubhadhara. Zvinotarisirwa kuti Chipotle icharamba ichirwisana nemhosva.
Kuchinja Kwekugadzwa
MunaNovember 2017, nheyo uye CEO Steve Ells akazivisa kuti aizouya achibva panzvimbo yake. Muna March we 2018, Ells yakatsiviwa naTaco Bell CEO Brian Niccol, kunyange zvazvo Ells acharamba achiita sachigaro. Chipotle's stock price yakakwira kudarika 12 muzana pazvakaziviswa zvekuchinja kwehutungamiri.