Iko mari yakawandisa marginal calculation inokupa ruzivo rwekubatsira
Imari yakawanda yekambani inomiririra mari inotora mari inosara mushure mokubvisa mari dzose dzinosanganisira kutengeswa kwezvinhu izvozvo.
Ndiyo nhamba inobhadhara mari yakawanda, iyo denominator ndiyo inowanikwa kubva kutengesa kuderedza mari yezvinhu zvakatengeswa.
Mutengo Wakawanda weMari yekuverengwa
Gross profit margin ndiyo yezana yemari yakasara mushure mekudhura mari yezvinhu zvakatengeswa:
Purogiramu Yakawanda Inobatsira = (mari inobva kunekutengesa kuderedza mari yezvinhu zvakatengeswa) ÷ mari kubva kutengesa
Somuenzaniso, kambani inogona kuva nekutengesa mari ye $ 75 mamiriyoni uye mari yezvinhu zvakatengeswa, yakatsanangurwa zvakadarika pasi, ye $ 57 mamiriyoni. Saka muchiitiko ichi, kuverenga ndeku:
Purogiramu Yakawanda Mari = ($ 75M- $ 57M) ÷ $ 75M = .24, kana 24%
Kuwana zvakakwana kubhadhare iyi, iyo iyo pachayo yakajeka, inoda kunzwisisa kwezvinoreva zvayo zvayo.
Mhando dzakasiyana dzeMari
Mitsva, kumakambani akawanda, yakaisvonaka zvakangofanana nekutengesa. Kunyange zvakadaro, kusiyana kwakakosha pakati pezviviri ndeyekuti mari inoshandiswa ndiyo inowedzera nguva yakazara.
Inosanganisira kutengesa asiwo inosanganisira chero ipi zvayo inowanikwa, yakadai saiyo kubva kune inofarira, dzimba yembairo, zvikwereti kana, chaizvoizvo, chero chinhu chipi nechipi chinounza mari isiri yekutengesa.
Izvi zvakasiyana-siyana ndezvikonzero zvekuti purofiti yakawanda marginal calculation inenge yakaenzana nejiji yehutano hwekambani, asi haikwanisi kunyatsoperera mune dzimwe nguva.
Paunenge uchiverenga chiyero chepakatikati uye kuongorora chigumisiro, zvakakosha kuziva kana uri kushandisa zvese zvekutengesa kana mari yakawanda.
Kana, somuenzaniso, kambani yemishonga inopa mvumo kune imwe kambani, mugore rokutanga rekubudiswa kwemishonga iyo inogona kuwana mvumo yakawanda kwazvo yemadzimambo. Iyi mari isiri yekutengesa inoshanduka huru kubva kune mamwe makore, saka inokanganisa mari inotarisirwa mumakore anotevera.
Mumamiriro ezvinhu akadaro, mumiririri wezvemhosva, unyanzvi anotarisa zvakadzama mumari yemari yekambani, angawedzera kadhi kumashoko ekutora kwekambani. Vaizoreva kuti ramangwana rezvemari inobva kune dzimwe nyika ichawedzera pasi gore negore pane imwe nguva inofanirwa kutarisirwa uye ipapo, pakupera kwechirwere chechirwere, ichaderera zvakanyanya. Munyaya iyi, kushandiswa kwemari yakazara muhuwandu hwemari yemari inoshandiswa kunodzorera mhinduro yakasiyana, uye maonero akasiyana ekambani, kupfuura kushandisa zvakanyanya kutengesa mari.
Chii Chinodiwa Nezvakanaka?
Mari yekutengesa inotengeswa (COGS) inoreva kushandiswa kwemari yekambani chete. Izvi zvinotsanangura kuti sei kuwedzera kwemahombekero ekuverengera, kunyange zvazvo zvichibatsira, hakukuudze iwe wose unoda kuziva kuti uone kuti kambani iri kuita sei.
Zvimwe zvinoshandiswa mari zvinosanganisira mari chaiyo yekugadzira zvakadai semaripo, zvigadzirwa, zvekutengesa mabhizimusi nezvimwe zvinoshandiswa zvinosiyana nezvibereko zvekubudisa, zvakadai semari yekodhi yemari yakabatanidzwa nekutengesa.
Izvi zvinongobatsira chete, uye zvinotungamirirwa, iyo mari inobva kukutengesa kwekambani yemuchina kana kushanda, panzvimbo yekuwana mari kubva kune dzimwe nzvimbo semari inowana mari.
COGS haina, zvisinei, inosanganisira zvikwereti zvakadai sekubhadhara, kubhadharwa kune vashandi vanobhadhara (zvakasiyana nevashandi vekugadzira vanobhadharwa maawa ega) uye chero zvese uye zvose zvinoshandiswa zvine chokuita nemuti. Muzviitiko zvakawanda, pane izvi zvigadziriswa mari iri mumiganhu yakasununguka, kusabatanidzwa kwavo kunowedzera kukwana kwepfuma yakawanda yemari yekuverenga nokuti inokupa kushanda kwakanakisisa pane zvinotengeswa nekambani zvakabatana zvakananga nekugadzira chigadzirwa.
Mune mamwe mamiriro ezvinhu, kusabhadhara mari yakasarudzwa kubva muchiyero ichi kunogona kupa chinyengedza chinotsausa chezvikwereti. Imwe kambani yekugadzira dzimba munzvimbo inokurumidza kukura, inosvika-uye-inouya, inogona kunge ichiwedzera uye pakupedzisira isingakwanisi kubhadhara renha, asi izvi hazvingaratidziki mumuganhu wakazara nokuti rendi inodhura mari.
Pasinei nokukanganisa kwayo, zvakadaro, mari yakawanda yekuverenga ndiyo nzira inobatsira yekuona zvinobatsira.
Kuwedzera Mupiro Wako Wakawanda Mutengo
Madzimai maduku emabhizimisi vanogara vachitarisa kuti vavandudze mari yavo yakawanda. Mune mamwe mazwi, vanoda kuderedza mari yavo yezvinhu zvakatengeswa pavanowedzera kutengesa mari.
Imwe nzira yekuita izvi ndeyokuwedzera mutengo wemuiti wako. Iwe unofanirwa kuchenjerera pamusoro pekuita izvi, kunyanya mune zvematongerwo enyika mashoma. Kana iwe ukakanganisa uye uwedzere mitengo yako yakawandisa, kutengesa kwako kunogona kudonha. Kuti uwedzere matanho ako kubudirira, funga nezvemamiriro ehupfumi, kukwikwidza kwako, uye kupa uye kuda kwechigadzirwa chako, pamwe chete nemashoko ose anobatsira aunogona kuunganidza pamusoro pevabereki vako kusanganisira mari, kubhadhara, uye mari yekuda mari.
Iwe unogonawo kuderedza mari yekuita chigadzirwa chako, zvinoreva kushandiswa kwekudhura kwako. Izvi zvinongonyengera sezvinowedzera mutengo wekushandisa kwako. Iwe unogona kuita kuti chigadzirwa chiwedzere zvakanaka. Izvi zvinogona kusanganisira kuderedza mari yako yebasa, iyo inogona kuderedza kuregererwa kana zvimwe zvinetso zvinopedza mari zvinokonzera mushandi kufarira. Kana ukaderedza mari yako yebasa nenzira iyi, inogona kukanganisa kunaka kwechigadzirwa chako.
Pakupedzisira, unogona kuderedza mari yako yekugadzira pamusoro pezvinhu. Iwe unogona kuedza kuedza kutsvaga mutengesi wezvinhu izvo zvinovapa pamutengo unodhura. Iwe unogona zvakare kuedza kutaurirana mavhoti ehurukuro newayo zvino mutengesi.
Kana iwe ukatenga zvishandiso muhombe huru, mutengesi angakupa kukunda. Paanenge achitsvaga mupiro wekupa zvipo zvokutsvaga mutengo unodhura, usambofa uchitarisa hutano. The Takata airbag fiasco, iyo yakakonzera zvakanyanya mari yeChrome, kambani yemotokari iyo yakambove ine mbiri yakanakisisa yehutano, inoratidza dambudziko rekusarudza zvinhu zvekugadzira kuburikidza nekushandisa mari sokutanga kusarudza firimu.