Burger King Origins
Kukura kwemutaundi weMiami kwakaita kuti ive nzvimbo yakanakisisa yekutanga ketani itsva, asi kuchinja kwaifanira kuitwa kuIcona-Broiler pfungwa. McLamore naEridgerton vakauya neine grill grill yavakadana kuti "flame broiler," uye yakabvisa matambudziko eEnga-broiler. Muna 1959, kushanda kwavo kwakanga kwakura, uye basa reKamer-Burns rakanga rava mumatambudziko akadaro, kuti McLamore naEdgerton vaigona kutenga Kramer naBurns kunze. Pakazosvika 1961, chirevo cheBurger King uye shanduro yake burger, Whopper akanga atanga kupararira muUnited States.
Muna 1967, Pillsbury Company yakatenga Burger King Corporation kwemadhora gumi nematanhatu, uye pamwe chete nekambani yekubikira kambani, shure kwema1970, Burger King akakwanisa kukura kuva America yechipiri-guru guru burger chain, shure kweMcDonald's. Yaiva nguva yezvikamu zvinomwe pamwe chete nehondo mbiri mumabhizimisi eAmerica, kubva kuCoke vs. Pepsi muSoda neHertz vs. Avis mumabhadharo emotokari kuAcc yakakunda hondo yekukunda CBS neNBC kuti ive inonyanyozivikanwa neterevhizheni.
Donald Smith Kupindira
Muna 1978, Burger King akakurudzira mukuru Donald N. Smith kubva kuMcDonald's. Akagadzirisa kambani ye franchise zvibvumirano kuitira kuti vadzidzisi vangave vasina kodzero dzekutora franchises mune mamwe maketani, nekudaro kukurudzira kuvimbika; uye zvekuti vakanga vasingakwanisi kushandisa mabhizimisi akawanda kupfuura imwe yeawa yekutya kubva kumisha yavo, nokudaro vachichera pamusasa wekugara.
Vakawanda vasiri purofisi vanobhadhara mari vakaderera, vachichera mafuta ekambani. Yakanga iri panguva ino iyo Burger King yakatanga kuswedera kune vana, nekupikisa mabhizimisi aMcDonald aine maitiro-live-action evanhu varo Ronald McDonald neshamwari dzake vane vanhu vakadaro-ivoed: A Burger King uyo aivewo mashiripiti, Wizard ye Fries uye Sir Shake-a-Lot.
Smith haana kutora chete avo vaimbova vashandi uye Long John Silver's kuburikidza nokuisa sandwiches yaBurger King yekutanga yehove, asiwo Kentucky Fried Chicken naWendy kuburikidza nekuisa shiri dzavo dzekutanga dzekudya. Kambani yekutengesa yaive yakasvika 15 muzana muna 1980, panguva iyo Smith yakambodzwa zvakare, panguva ino nePepsiCo. Mushure mokunge aenda, kutengesa kwakatanga kuderera.
Norman Brinker's Influence
Norman Brinker, uyo akanga aendeswa kuPillsbury pavakatenga ketani yake Steak naAle, akatongerwa kushandura kambani. Akatanga izvo zvakazozivikanwa seBurger Wars, zvinoshambadzira zvinodhura zvakati Burger King's burgers dzakanga dzakakura uye dzakanaka kudarika McDonald's; idzi ingangodaro ndiyo yekutanga yezvematongerwo enyika "marangaridzo ekurwisa" muzvigadzirwa zvezvokudya. Sezvakaitwa naSmith, Brinker akashanda kwenguva pfupi vasati vasiya kambani, uye akaenderera mberi kuvaka chika chekudya cheChili.
Pasina Smith kana Brinker, Burger King akaramba zvakare, uye ichi ndicho chimwe chezvikonzero nei Pillsbury akange asingakwanisi kurwisa kubhadhara bhadha nekambani yeBritish Grand Metropolitan PLC. Sezvo tangova nekutarisa pasi pose, Grand Met yakashandura nzira dzekuparadzira kwaBurger King, kushandura chibvumirano chavo chinonwiwa kubva kuPepsi kusvika kuCoca-Cola, vachibatsirana neWalt Disney Company kuti vasunganidzwe neVisney mafirimu, uye kuwedzera BK pasi rose, zvishoma nokutenga iyo kambani yakamhanyira British-based burger chain Wimpy.
Imba yekuvaka mahofisi eMiami yakaparadzwa neEngururu Andrew muna 1992, asi mhinduro yakasimba naGreet Met yakatungamirira kukurumidza kuputsika. Muna 1997, Grand Met akabatanidzwa nekudhakwa kweGuinness kuumba Diageo plc, iyo yakaita sokuti haina hanya neBurger King mukuenzanisa nemidhakwa yayo yakadai seGuinness, Johnnie Walker, uye Moet & Chandon.
BK's IPO
BK yakaramba zvakare kusvikira TPG Capital, iine rubatsiro kubva kuna Goldman Sachs neBain Capital, yakatenga Burger King kwe $ 1.5 mabhiriyoni. An IPO yakatangwa muna 2006, iyo inokwana $ 425 Mamiriyoni mumari. TPG yakatumira pfungwa yeWorld Bar, ichibvumira vatengi mune dzimwe nzvimbo kuti vaone zviri nani burgers vachigadzirwa, pfungwa yakafanana neye Bhenihana yeketani yekakani asi yakajairika kune vatengi ve Starbucks , nevashandi vanonzi "Whopperistas." Sangano rakakura richikwana $ 3.2 biliyoni, mutengo wokutenga uyo 3G Capital wakabhadhara TPG nokuda kwawo muna 2010.
Kunyange zvazvo McDonald's akashongedzwa semabhizimisi muenzaniso wekumusha uye kumarudzi ose, Burger King's ups and downs inoita kuti, sezviri pachena, kambani inonakidza kune munhu asingaoneki mune zvematongerwe enyika.