Kubva pane maonero epamutemo, chibhadharo chinonyanya chinosanganisira rondedzero yepaisensi inopiwa nemumwe webhizimisi kune imwe.
Pakati payo, kunyange zvakadaro, kutengesa mari ndeyechokwadi pamusoro pehukama hwefranchitor ine mari yayo.
Iyo franchisor inobvumira zita rayo rekutengeserana uye nzira dzaro dzekushandura, zvinoreva nzira yaro yekuita bhizinesi, kune franchisee, uye franchisee anobvumirana, sechikamu chavo chebvumirano, kuita bhizinesi maererano nemitemo yeisensi.
Basa reFranchisor
Iyo franchisor inopa franchisee nemhando dzakasiyana-siyana dzebatsiro rebhizimisi, uyewo achidzidzira kutonga pane zvimwe zvikamu zvebasa re franchisee sezvazvinenge zvichidiwa, kuchengetedza zvigadzirwa zvaro zvepfungwa nekuvimbisa kuti franchisee inoteerera kumitemo yayo yemagetsi.
Mukutsinhanisa nekushandiswa kwepfungwa yekudzidzira uye kupa rubatsiro rwebhizimisi, franchisee anowanzobhadhara franchisor imwe yekutanga- franchise mari yekubhadhara uye kuenderera mberi kwemari yemadzimambo , iyo inoshandisa kushandiswa kwezita rechirume rebhirese uye nzira dzokushandisa.
Iyo franchisor inotora zvishoma kubasa rezuva nezuva kwebhizimisi reranchisee nokuti franchisee ndiye anozvimirira oga, kwete mubatanidzi pamwe chete ne franchisor.
Nokuda kwechikonzero ichi, nepo franchisor inogona kupa mazano pamusoro pevanhu vanoita maitiro akanaka, somuenzaniso, franchisee akasununguka kubhadhara, kubhadharisa, purogiramu, kuisa mabasa emabasa uye maitiro, uye kuranga vashandi vavo pasina chero chipo chinobva kune franchisor. Kunyange zvazvo zvinhu zvakadai semayunifomu nekugadzirira zvokudya kune chikamu chemagetsi ehurumende, chiyero chekubhadhara kana maawa anogadzirirwa achiwa pasi pesimba re franchisee.
Kukura Bhizinesi Nokutsvaga Franchising
Kutengesa ndiyo nzira yekuwedzera bhizinesi nekugovera zvinhu nehutano kuburikidza nemitambo yakawanda. Inoshanda kuburikidza nehukama pakati pemuridzi wekodhi uye wepanharaunda, kubatanidza pamwe chete nounyanzvi uye kubudirira kuwedzera.
Ihwo hukama hwepabvumirano uye apo zvose franchisor uye franchisees vanogovera mararamiro anozivikanwa, mumwe nomumwe ari mune rimwe bhizinesi rakasiyana mune zvepamutemo uye zvinoshanda. Iyo franchisor inoshanda kuwedzera mamwe mafranchise uye kutsigira ma franchisees ayo aripo, asi mutauro mumwe nomumwe anobvumirana kugadzirisa nekushanda bhizimisi ravo kune zvido zvezvibvumirano.
Dare Dudziro
Kunyange zvazvo chibhadharo chose chiri cheisensi, haisi yeiri rega rega rekubhadhara pasi pemutemo. MuUnited States reisensi inova mubhadharo apo zvitatu zvakanyatsoitika zvinoitika:
- Bhizimisi rebhigisi rakanyanyobatanidzwa nechitarisiko chebhizimisi chechiremba;
- Mutengesi anounza mari yekutanga uye / kana yekuenderera mberi kwekodzero yekupinda nekugara mubhizinesi; and
- Iyo franchisor inoshandisa kutonga kana kupa rubatsiro kune franchisee.
Zvakakosha kuti usatendesa zvakasimba pa federal franchise tsanangudzo. Tsanangudzo yebhadharo yakasiyana zvikuru pasi pemitemo mumatunhu akasiyana-siyana uye inogona kusanganisira zvimwe zvinhu zvinosanganisira, asi kwete zvishoma, franchisor inopa urongwa hwekutsvaga kana kuchengetedza ruzivo rwekufarira ne franchisee.
Sezvo muridzi webhizimisi, unogona kubvunza kana zvine musoro kuti iwe utengese bhizinesi rako. Unyanzvi uye unyanzvi masayendesa emapurisa kana vadzidzisi vanogona kukubatsira kuti uongorore zvido zvebhizimisi rako uye uone kana kutengesa kunokodzera.
Nokuti kutarisirwa hakusi kutorwa nguva dzose pakusarudza avo vezvemitongi kana vadzidzisi, mamwe mabhizimisi angave asina kudiwa kuti awane franchise kuwedzera, kana kuwedzerwa pasina kusangana nezvinodiwa nemitemo yekutengesa. Zvose izvi zvinodhura uye zvisina kukodzera zvikanganiso zvokuita.
Tsanangudzo ye Federal Federal Commission inoshandiswa muChikamu 436.1 (h) yeFranchise Rule sezvinotevera:
A "Franchise zvinoreva chero hukama huripo hwekutengeserana kana urongwa, chero zvingave zvichinzi, mune izvo zvataurwa kana kuti chibvumirano zvinoreva, kana mutengesi wekutengesa mari anopikira kana kuti anomiririra, mumuromo kana mukunyora, kuti:
(1) Mutengesi achawana kodzero yekushanda bhizinesi rinozivikanwa kana kubatanidzwa nechirongwa chechiremba, kana kutengesa, kutengesa, kana kugovera zvinhu, maitirwo, kana zvimwe zvinhu zvinowanikwa kana kuti zvinosanganiswa nechitarisiko chechirongwa chesafarisi;
(2) Mutambo wechibhadharo uchashanda kana ane simba rekushandisa chiremera chikuru chekutonga pamusoro penzira yekushandira, kana kupa rubatsiro rwakakosha mumagetsi ekushanda; and
(3) Sechiitiko chekuwana kana kutanga kushanda kwechikwata, mutengesi anopa chikwereti chekubhadhara kana kuita kuti apiwe chikwereti kune franchisor kana kuti iyo inobatana. "
Bhizimusi Format Franchise
Pasi peBhizimisi Fomu Franchise, rudzi rwekubhadhara kunowanzozivikanwa kune munhu akawandisa, ukama hwekutsvaga mari inowanzobatanidza mabhizinesi ose ehurumende uye kwete kungoita zita rebhizimusi rezvokutengeserana, zvigadzirwa, uye mabasa. Iyo franchisor inowanzopa mabhuku ekushandisa, kudzidziswa, maitiro emhando, kutonga kwehutano, urongwa hwekutengesa, rubatsiro rwenzvimbo nzvimbo, nezvimwe.
Somuenzaniso, McDonald's haatengesi hamburgers, uye Jiffy Lube haafaniri kutengesa mafuta. Makambani maviri aya anobvumidza pfuma yavo, iyo inosanganisira mabhizimisi avo uye maitiro ebhizimisi. Sezvaunogona kuona kubva munhoroondo yezvikwata zviviri, zvigadzirwa nemishandiro zvakashandura zvakadzama pamusoro pemakore, uye chimiro chebhizimisi fomu franchise inovabvumira kuita izvi nyore nyore.
Simba reFranchisor Brand
Chiratidzo chechirungu chinoshandiswa chaizvo. Machenda anosarudza bhizimisi ripi rekutenga uye nguva yakawanda kuti awanzoita bhizimisi iroro kubva pane zvavanoziva, kana kufanana, pamusoro pechiratidzo.
Vashandi havangazvifungidziri ivo vane pfuma yebhizimisi. Vanongoda kuwana zvigadzirwa nemishandisirwo ayo brand inozivikanwa. Kutengesa kunobvumira "mazai emabhizimisi" kuti vave yavo uye vashandise bhizinesi pasi pemiti yakatarwa. Paunenge uchishanda neFranchisor yakanaka, vashandisi vanogamuchira zvishandiso uye rubatsiro rwavanoda kuti vararame maererano nehutano hwehutano uye vimbise kugutsikana kwevatengi.
VaFranchisors vanotarisira kupererwa kwekodhi yemakambani emitemo panzvimbo imwe neimwe, pasinei nokuti nzvimbo yacho inowanikwa nekambani kana kuti inotora franchisee. VaFrancisor vanoisa nguva yakawanda, simba, uye mari mune mukusimbisa nekusimbisa marongerwo avo, uye mupfungwa dzomutengesi, chikwata chechibhadharo chinofananidzira mukurumbira wekambani.
Kubudirira kwevashandi vehurumende vanosimudzira mitemo yehurumende nemafranchise, nokuti vanoda kuve nechokwadi kuti vatengi vanogutsikana nguva dzose nguva dzose apo vanotenga pane nzvimbo yakatengeswa.
Iyo franchisor inodawo kuchengetedza kuenzana kwechigadzirwa, uyewo dzimwe franchiseses iri kugovera chikwangwani.
VaFranchisor havangogadziri chete mapeji ezvigadzirwa zvakasikwa uye mazano asiwo ehurongwa hwekushanda uye marashi izvo zvave zvatozviratidza pachavo. Mukubudirira kwezvitoro zvehurumende, franchisor uye franchisee vanoshanda pamwechete kuti vabatsirane.