Hazvibviri kuti Subway ichave ichibata naMcDonald's chero nguva pfupi.
Nhoroondo Yechidiki uye Zvimwe Zvishoma
Ray Kroc akawana kodzero yekutengesa McDonald's muna 1955 uye pakupera kwa1919, McDonalds akanga apfuura nzvimbo zana muketani. Ray Kroc akatenga hama dzaMcDonald muna 1961 uye muna 1965, apo ketani yakanga yakura kusvika kunzvimbo 1 000, McDonald's yakaenda pachena. Nzvimbo yakavhurwa musi iwoyo pa22 ½, ikavhara musi we30, uye yakavhara mwedzi wokutanga pa50. Nhasi kune dzinopfuura 35,000 zvekudya munyika dzinopfuura 100. McDonald's uye vanopfuura 3 000 vanoshanda vanoshandisa vanhu vanenge 2 000 000 pasi rose.
Waiziva here kuti Big Mac, Futi-O-Fish, uye Egg McMuffin yose yakagadzirwa naMcDonald's franchisees?
Kuva McDonald's Franchisee
McDonald's achiri kugamuchira zvikumbiro zvekuva franchisee, asi apo nguva dzose pachava neimba yezvitsva zvitsva, muUnited States vakawanda vanotora mari vachapinda muhurongwa kuburikidza nekutenga nzvimbo yekudyira iripo kubva kuMcDonald's kana kubva kune iripo franchisee .
Inenge 80% yezvokudya zveMcDonald's inowanikwa uye inoshandiswa nefranchisees yayo. Iwe hauzonzwisisi kuti ndezvipi zvitsva mumaketani zviripo zvekutenga kana kubvunza mutengo wekudyira kusvikira wapedza kubudirira kupedza kwako uye unogamuchirwa naMcDonald's kuti uve franchisee.
Iwe unoda $ 750,000 yevasina kukweretwa pfuma yako kuitira kuti iwe uonekwe sechikwata cheMcDonald's. Kana iwe uri mumwe wevashomanana vanogona kutanga McDonald yako kubva pakutanga, iwe uchabhadhara chikwereti chekutanga chekubhadhara mari ye $ 45,000 uye ugopiwa gore rimwe chete remakore makumi maviri. Kunyange zvazvo vazhinji veMcDonald's franchisees vachipiwa zvibvumirano zvinotevera, kubvumirana kwako naMcDonald's kuchava kwegore rimwe chete pasina kuvandudzwa. Kuenderera mberi kweumambo kuchava 4% yekutengeswa kwemwedzi wako. McDonald's inowanzova yeimba yako yekutengesa ichavakwa pamusoro, uye ichakupawo chikamu chepakati (iwe unogona kutarisira zvishoma zvishoma ne8,5%) zvichienderana nekutengesa kwako kwemazuva ose. Zvichienderana nehukuru hwenzvimbo yako uye kwaunenge uripo, unogona kutarisira kushandiswa kwako kwekutanga pakugadzira doro reMcDonald kuti rive pakati pe $ 955,708 kusvika ku $ 2 290,146.
McDonald's yakasiyana nemikana yakawanda yekutengesa nhasi iyo iri kushingaira kutsvaga vatengesi kuti vawane franchise, sezvo McDonald's inoda kuti mumwe nomumwe wavo awane mari yekushanda nesimba mubasa rezuva nezuva rebhizimisi ravo. McDonald's haisi kuisa mukana wekutsvaga mari.
Kubhadhara Mari Yako
Kana uri kutenga doro rekuresitora, McDonald's inoda kuti iwe ubhadhara mutengesi zvishoma zvishoma ne25% sekubhadhara pasi, uye icho chikwereti hachifaniri kubva pane chikwereti-funga mari.
Iwe uchabvumirwa kubhadhara mari yekutenga kwako, asi chikwereti chako chinogona kungova kwemakore manomwe kana pasi. Kunyange zvazvo McDonald's asingabatanidzi mukutenga kwako kana mari yako, vanowana mari yakawanda yekukweretesa inowanika kuburikidza nehurumende yekwereti. Kana iwe uchizovaka imwe resitorendi itsva, iwe uchada 40% zvekutsvaga kweko mari, uye mari yacho inogona kubhadhara mari.
Kudzidziswa
Kana iwe usati wamboenda kuHamburger University, iwe uri kune kurapwa. McDonald's ine dzimba dzakakura kwazvo dzokudzidzisa uye purogiramu mukutengesa. Vanotova nehotera pamusasa: Hyatt Lodge kuMcDonald's Campus. Yakabatanidzwa muMicroonald's chirongwa chekudzidzisa kwemwedzi 9 kusvika kumwedzi 18 inoshanda muresitorendi pedyo neimba yako, pamwe chete neawa makumi maviri nemavhiki pavhiki yekudzidzira kutungamirirwa, seminamato, misangano, uye zvidzidzo zvese-mumwe-pamwe chete nevashandi veMcDonald uye vadzidzisi.
Mukuwedzera, pachava nezvikoro zviviri zvakadzidziswa kuHamburger University. Dzidzo yako ichavhara:
- Systems Management
- Restaurant Management
- Business Management
- Kugadzirira Kubva
Zvido zveNzvimbo
Munharaunda dzakawanda dzekutengesa ndeye mutoro wefranchisee kutsvaga nzvimbo inosangana nemitemo ye franchisor uye iyo inogamuchirwa ne-franchisor kuti iwe ukure. McDonald's akasiyana; iyo inowana dzimba uye inovaka nzvimbo iwe.
Pane mukana wekuti unofunga kuti iwe unogona kunge wakakwana nzvimbo yekutoro, McDonald's inonyanya kutsvaga nzvimbo dzekona kana nzvimbo dzavanogona kuvhara zviratidzo pamigwagwa mikuru miviri. Nzvimbo yakawanda ichava makiromita anenge 50 000 sq. Uye ichave yakakodzera 4000 sq. Ft. Chivako nekutengesa kwakakwana kwekudya. Ichisarudzo pamusoro penzvimbo yaunopa kuna McDonald's inogara yakasununguka kubva pakufungisisa kwako semukana wekutsvaga franchisee.
Kutsigira nekuNyanzvi
Nhamba imwechete iyo McDonald's inoshanda sezvinoita nokuti inotaurirana nevashandi vayo uye inopa mahofisi makuru uye masimusi ekusimbisa zviri nani pane chero franchise system yandakaona. Mukuwedzera pakudzidzisa uye kusarudza nzvimbo yekugara, McDonald's field inotsigira yakazara, sezvinoitwa nhare yekutaurirana uye kukurukurirana iyo ine vashandi vayo.
McDonald anotsigira uye anotsigira hutano nehurumende dzake kuburikidza nehuwandu hwehupi hupi hwehutungamiri, kusanganisira:
- McDonald's National Leadership Council
- National Black McDonald's Operator Association
- McDonald's Hispanic Operator Association
- Women's Operator Network
- Asian McDonald's Operator Association
- Kuparadzanisa Uye Nzvimbo dzeMatungamiri Makambani
- Local Advertising Co-Ops
- Misangano Yemabhizimisi Edzimba