MaMedia Media Tactics Anoshandiswa Mukushambadzira Kwemazuva Ano kusvika KuVashandi
Kutengeserana kwave kuchinjira nenzira yakakura yakawanda yekukurukurirana, uye chaizvoizvo zviuru zve nzira dzakasiyana dzebhizimisi kuwana mharidzo kumutengi. Vatengesi vemazuva ano vane zvakawanda zvakasarudzwa zvezvisarudzo zvavanokwanisa. Indaneti chete inopa zvakawanda zveizvi, nekusvika kwevhidhiyo yemavhidhiyo mavhidhiyo, mabhendi, advertorials, mawebsite anobhadharwa, mazita emakamuri ekutambisa uye nezvimwe zvakawanda.
Hezvino izvo zvinowanikwa panguva ino yezvigadzirwa zvemashizha:
Online Advertising (aka Digital)
Kana iwe ukaona chiziviso kuburikidza neInternet, zvino inoshandiswa sekutengeswa kwepaIndaneti. Zvechokwadi, pane zviziviso pane peji iyi, uye mamwe mawebsite aunoshanyira, sezvo ariwo mukuru wekushandisa mari ye internet. Imwe nzira yekutengeserana kwepaIndaneti ndeyokutengeserana, iyo inofanirwa kudhindwa kwechidimbu yezvinyorwa zvekare zvekudhinda-uye zvakabhadharwa zvirikukura zviri kukura nemakumbo uye nemiganhu.
Kubva pazvikwata zvepa Facebook uye Snapchat kune hutano pamwe neBuzFeed uye Reddit, nzira inokurumidza, yakajeka yekuwana mamiriyoni evanhu vanogona kuwanikwa ari paIndaneti.
Cell Phone & Mobile Advertising
Imhando itsva yekutengeswa yakaenzaniswa nemamwe, asi iyo iri kutonga kusanganiswa kwevhidhiyo, inoshandisa foni, iPads, Nyasha, nezvimwe zvigadzirwa zvemagetsi zvinotakura nehutano hwehutano. Nhasi matanho ekutsvaga kushambadzira anosanganisira kushandiswa kukuru kwemashoko ezvehupfumi sezvakaita Twitter, Instagram, Snapchat, uye Facebook.
Parizvino, iyi ndiyo nut inotyisa zvikuru inoputika. Iko rudzi rwekuparidzira harisi kungovhiringidza chete, asi runogona kusiya makashamba nehutano hwakawanda. Kana iwe uchizviita, ita zvakanaka. Kwenguva yakati, kudengesa kwekuzvarwa kwaive nzira yakanaka yekupinda mune zvekudya, asi kunyange izvo zvave zvichiongororwa pakunyengera.
Print Advertising
Pane imwe nguva mutyairi mukuru wekutengesa, kudhinda kunotora chigaro kumashure kune dzakawanda mafomu ekudhinda zvino anowanikwa kune vatengesi. Zvisinei, kana pane chimwe chinhu chiri chokwadi nezvekutengeserana, ndezvekuti kusiyana kwakanaka. Uye kana vashandi vaneta nekutengeswa kwema digital, kudzokera kune zvinyorwa zvakadhindwa uye kunzwa kwakagadzikana uye kusingaperi kwavanopa ndeyechokwadi mumakadhi. Kazhinji, kudhinda kunogona kupatsanurwa kuva majeri matatu:
Periodical Advertising
Kana iri mumagazini, pepanhau, kana chimwe chinhu chipi zvacho chinobuda nguva dzose, zvino ndiyo periodical advertising (aka chinyorwa chinyorwa). Kwemazana makumi emakore, kudhinda kushambadzira kwaive iyo yegoridhe yevatengesi nevatengi vavo. Kutora katikati kupararira kwemashoko makuru kana chekuvhara shure kwepepanhau chaireva mamiriyoni evanhu aive achiona shoko.Brochures, Leaflets, Flyers, Handouts, uye Point-of-Sale Kutsvaga
Kunyange zvazvo zvimwe zvemashoko aya zvingaiswa mukati memapeji emapepanhau nemagazini, vanobatwa senhengo yakasiyana, kazhinji nokuti vane mikana shoma yekuonekwa. Kubva pane chimwe chinhu chinogara pamubhadharo kana kubasa rebhasiki kune bhurocha rinosvibisa motokari, zvinyorwa zvinyorwa zvinyorwa zvinopa imwe nzira yepedyo uye yakareba nzira yekuita mutengi. Shandisa nzira iyi kana une ruzivo rwakawanda kupfuura iwe unogona kuisa muzvinyorwa zvinyorwa.
Direct Mail Advertising
Zvimwe zvehutano hwakataurwa pamusoro apa zvinogona kuiswa mumushu chaiyo. Zvinongoreva kuti zvikamu zvako zvakadhindwa zvinotumirwa zvakananga kumutengi. Iyi ndiyo nzira yakange iri, uye inoenderera mberi, inoshungurudzwa nehurumende dzepamusoro dzekutengesa dzakashandura bhidhiyo kuva junk mail. Kana iri kugadzira uye yakanyatsogadzirirwa uye inourawa, mail yakananga inogona kuva nzira inonakidza yekuita mutengi. Usazviverenga.
Guerrilla Advertising
Iyo inozivikanwawo seyambient media, guerrilla advertising (kana kuti kutengesa) yakave yakakurumbira pamusoro pemakore makumi maviri ekupedzisira. Iro izwi rinoshandiswa zvakashandiswa pane chero chinhu chisina kubvumirana, uye kazhinji chinokumbira mutengi kuti atore chikamu kana kuti ataurirane nechidimbu mune imwe nzira. Nzvimbo yakakosha, sezvino nguva. Izvo zvinotungamirira mushambadziro wekugurisa kana kutengesa ndeyekuita mazano uye zvishandiso, kwete bhajeti guru.
Kazhinji, iwe uchakumbira kukanganwirwa panzvimbo pemvumo nemishandirapamwe aya, uye ichaparadzirwa nemashoko emuromo uye zvekugarisana nevamwe.
Broadcast Advertising
Nzira yekutengeserana-kutengesa kusanganisira terevhizheni neredhiyo, kuparidzirwa kwemashambadziro kune, kusvikira munguva ichangopfuura, ndiyo yaiva nzira yakanyanya kukurudzira yekuwana nhamba yakawanda yevatengi. Kuparadzirwa kwemashambadziro kwakanyatsotora kurova pamusoro pemakore mashomanana apfuura, zvikurukuru nekukwira kweDVRs uye "teerera teknolojia". Zvisinei, ichi chichiri nzira yakakurumbira yekusvika mamiriyoni evanhu, kunyanya kana Super Bowl inouya.
Outdoor Advertising
Izvo zvinozivikanwa sekunze kwemba (OOH) kushambadzira, iyi izwi rinoshandura rinotsanangura chero rudzi rwekutsvaga kunosvika kune vese kana vasiri kure nemusha. Chimbofunga mabheji, bhazi rebhasi mapepa, mapepa okufambisa, uye kunyange ayo makuru makuru emadhidhi muTime Square.
Public Service Advertising
Kusiyana nemabhizimisi emitambo, Public Service Advertisements (PSA) inonyanya kugadzirwa kuzivisa nokudzidzisa pane kutengesa chinhu kana basa. PSAs inowanzoonekwa paTV nemavhidhiyo, asi inonyanya kukurudzirwa paIndaneti.
Mutengo Wokutsvaga Kutengesa
- Nenguva yakajeka, chigadzirwa chekugadzirwa kwekugadzirwa kwekugadzirwa kwezvinhu zvakasikwa nehutano mukati memamiriro ekuratidzira kana mafirimu, panzvimbo pekutsvaga kujekesa. Kana iwe wakamboona bhafirimu uye ukashamisika, "Wow, ivo zvechokwadi vari kutyaira maFords akawanda munharaunda ino," kana kuti "Munhu wose ari muTV anobudisa zvinonwiwa Pepsi here?" ipapo iwe uri kuona chigadzirwa chigadziriswa. Ndiyo nzira iyo mafirimu aya uye zviratidzo zvinowana mari, uye inzira yakanaka yevashambadziri kusvika kune vanhu vanofungidzirwa.