Three Basic Basic Formats

Zvokudya zvinokurumidza uye zvinononoka hazvisi zvakafanana

Zvose zvitsva zvekudyera zvekushumira hazvisi zvisikwa zvakaenzana. "Kurumidza kushamwaridzana" ndicho chirevo chechangobva kuwanikwa mumhando iyi yekudyira. Izwi rinouya kubva pamusana wehuwandu hwehuwandu-ndiyo mutsara wekutsanya kudya kwekutsanya uye yekudya. Ngationgororei mazano ose.

Zvokudya Zvokudya Zvokutsanya Zviri Zvechokwadi Zvokudya Zvokurumidza Zvokudya

Iyo chaiyo yezvokutengeserana inoreva nguva yekutsanya kwekutsanya "inokurumidza kushanda yekutoro" kana QSR.

Zvinonyatsonzwisiswa nekufunga nezvekudya kwakadaro sekudya seMcDonald's, KFC, uye Burger King. Zvokudya Zvokutsanya / QSR zvine mapurogiramu emitengo inenge madhora 4 kusvika ku $ 7 pamusi wekudya, uye pizza maketani anowanzoshanda zvishoma. Izvozvo zvakati, kukwikwidzana kwekudya kwekutsanya kwakasimudzira maketani akaita seMcDonald's nguva nenguva kuparadza mitengo kusvika kusvika 15 kubva muzana yeHudya Yaro Inofadza inounza mitengo kusvika pa $ 1 kusvika $ 3. Aya maresitorendi ane chiyero chekudya, kupa zvishoma menus, uye kazhinji haatauri basa rekupa tafura.

Fare uye Ambiance

Zvinyorwa zvitanhatu zvekudya zvinokurumidza kuUnited States (zvakatarwa nehukuru) zviri mumugwagwa; McDonalds; Starbucks; KFC; Burger King; Domino's Pizza, uye Pizza Hut. Nhanho yeiyo QSRs inonyanya kushandiswa sandwiches, wraps, burritos, uye kusarudzwa kusarudzwa kwemashizha. McDonalds McCafe akawedzera upscale kowa zvinwiwa zvakadai seMcCafe Mocha, McCafe Latte, uye McCafe Mocha Frappe, iyo iri kuve chikamu chakakosha uye chinokura cheketani. Maminitsi acho haashoma, uye kazhinji, chikafu chinowanikwa kuti chibvise, kunyange chigaro inogona kupiwa.

Kuvhiringidza kunonyanya kushanda-dzakawanda zvepurasitiki uye zvigadziro zvepafura, kupenya kwefluorescent, uye chinyorwa chinonzi branded graphics. Izvi zviri kuchinja zvakangoita seMcDonald's kutendeuka mamwe maumbirwo e "deep" mukati mekugadzira.

Kudya kwekutsanya kwese kwese kunofadza. Zuva nezuva, mamiriyoni evatengi vanofamba mumakamuri ezvokudya zvitsva zvakasungwa kumativi ose epasi pose, vagoita mazano avo, uye vanofamba nemakopi chaiwo evanhu vanofanirwa kudya vari kudya (pedyo) imwe neimwe nzvimbo, iyo yose yakaungana mu kubwinya kweziso.

Zvisinei, kune chiito chiri kukura kune zvokudya zvekudya zvinokurumidza nokuti zvizhinji zvekudya zvekudya zvakatsanya zvakanyatsotevedzana uye zvakaguma zvichigadzira mhuka yekutarisa. Nhasi, kune nhesi yepamusoro yekudya yepamusoro (yakanyanya kunyatsozivikanwa neChita A Manger chain) panzvimbo. Kunyange zvazvo sandwich zvitoro zvinowanzoitwa QSRs, Pret A Manger inopa hutano-iwe-iwe zvokudya mune zvikamu zvakakodzera-uye unowana vatengi kunze kwechitoro munenge imwe miniti.

Kazhinji Kudya

Kudya kwemazuva ose kunonyatsotsanangurwa nemaonero akadai seTGI Chishanu, Applebee's, uye Chili. Vatungamiri vehurumende vanosanganisira Applebee's; TGI Chishanu; Buffalo Wild Wings; Chili's Grill & Bar; Olive Garden, uye Outback Steakhouse.

Zvokudya zvisingabatsiri zvine mapurogiramu ematengo emadhora madhora gumi nemashanu pamusi wekudya uye anopa maminitsi ane ruzhinji rwakasiyana rwezvarudzo uye QSRs. Kana iwe ook pamushandi weApplebee, uchaona kuti zvinhu zvinopfuura zvakanyanya kudarika zvishoma zvekudya zveKSS zvakabatwa nemaoko. Iko inosanganisira dzimwe nzombe dzakawanda, nyama dzehove uye huku, uyewo mutsara wakazara wemashizha. Uyezve, nzvimbo dzakawanda dzekudya dzekudyara dzinoshandisa doro.

Nzira dzakasiyana dzakasiyana-siyana, asi hutano hwemukati, masvingo, pasi, chifukidzo, matafura, uye zvigaro zvinonakidza kupfuura QSR mitemo.

Nzvimbo dzakawanda dzekudya zvekudya dzakadai seApplee's ine huni dzakawanda uye millwork, chiedza chetsika, uye mazamu akakura-soro pamwe chete nematafura nezvigaro zvakagadzirwa nezvinhu zvakadai zvakafanana. Muchidimbu, zvinonzwika zvakanyanya sekudya zvekudya uye zvakanyanya kufanana neresitorendi.

Kurumidza Kukurumidza

Kukurumidza kudya kunokwereta zvishomanana kubva pane zvokudya zvinokurumidza uye zvishoma kubva pakudya. Vanokurumidza kushambadzira vatengesi vemabhizimusi vanosanganisira Panera Bread; Vashanu Guys Burger uye Fries; Jimmy Johns Gourmet Sandwich Shop; Chipotle, Mexican Grill, uye Pizza Restaurant. Zvivako zvekutsvaga zvakashata zvinosarudza mamwe mapscale uye zvakasiyana-siyana kusarudza menyu, sezvinogona kuonekwa pa Chipotle Mexican Grill. Pamusoro pePanera Bread, sandwiches inokosha inotsiviwa neSignature Hot Panini, seCuban Chicken naTomato, Mozzarella uye Fresh Basil. Sandwiches ose anogadzirwa nemakumbo emakona echingwa, kwete chingwa chakachena chemahombe kana mapuranga emakumbo akawanikwa mune imwe nzvimbo.

Uyezve, mashizha anoshandiswa-ruoko uye haana kunyatsogadzirwa.

Kuzvinyima zvishoma kunowanzosava nebasa rematafura; mirairo yakaiswa uye inobhadharwa, uye vatengi vanoendeswa kunzvimbo yegungano apo zvokudya zvavo zvakagadzirira uye kumirira kuti vatore patafura. Zvimwe zviketani zvinoshandiswa zvakasiyana-zvinotora kuraira kwako, rega iwe uende kune tafura yako, uye mutya wezvokudya achaunza zvokudya zvako kwauri. Iko kunofara kunowedzera kuenzaniswa nekuenzaniswa nezvokudya zvinokurumidza, uye mukati mekunamatira michina kubva pakushamwaridzana kwakapfuura pastel kusvika kumoto. Maonero ePanera Bread akawanda anoenda kune imwe yakanyanyisa kubva kumabhizimisi, zvidhinha uye simbi isina utachiona kutarisa Chipotle-inonzi "Chipotle Experience."

Nick fast niche inowedzera. Maererano neTransnavio, misika yekufambisa nguva yakawanda inotarisirwa kushaya $ 66.87 mabhiriyoni ne2020.