Bhizinesi rimwe nerimwe rinoda chirongwa chekudisa
Purogiramu yekudhinda inoshandisa nzira yako yekudhinda . Kana, "iyo nzira yekutengeserana inopa zvinangwa zvezvirongwa zvako zvekutsvaga iyo inokuudza iwe unoda kuenda kubva pano.Chirongwa ndiyo yemugwagwa chaiwo uchakuendesa ikoko.
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Chirongwa chekutengeserana chinogona kusimbiswa sechinyorwa chairo kana sechikamu cheurongwa hwebhizimisi . Chero nzira, iyo chirongwa chekutaurirana kukosha kwezvigadzirwa zvako uye / kana mazano kune vatengi vako.
Usati Wakuumba Purogiramu Yokudhinda
Iwe haugoni kukudziridza hurongwa hwekutsvaga kunze kwekutsvakurudza kwemisika Kutsvakurudza kwepashamba kunotungamira hutungamiri hwerongwa hwekutsvaga kwako, kukupa ruzivo rwakakosha pamusoro pevangangodaro vatengi (mararamiro ako anotengesa ) uye nekugona kwezvinhu zvako zvekugadzira uye zvekushandira.
Kutsvakurudza kwemashamba kunofanira kusanganisira kuongorora mhizha nemafambisirwo ezvoupfumi, kuongororwa mumakwikwi ekutsanangurira kuti ungakwanise kuwana sei kukwikwidzana mumatengo uye / kana kushandiswa kwevatengi , nekugadzirisa nzira dzakanakisisa dzokusvika pamusika wako unotsvaga kuburikidza nekudhinda uye / kana zvekugarisana nevamwe, nezvimwewo.
Chii Chinopinda Purogiramu Yokudhinda
Chimwe chirongwa chekutsvaga chinosanganisira zvikamu zvinotevera:
Executive Summary
Nhepfenyuro yehurukuro inongoratidziro yepamusoro yeurongwa hwekutengesa.
Ichi chikamu chinofanira kupa muchidimbu muchidimbu cherongwa kune avo vangave vasina kuverenga rugwaro rwose.
Bhizinesi Tsanangudzo
Ichi chikamu chinotsanangura izvo bhizinesi racho rose, kusanganisira nzvimbo, mazita edzimai vebhizimisi, ikozvino bhizinesi mamiriro ezvinhu (nzvimbo panzvimbo yemusika), mutemo wemakambani nematongerwo emitemo, uye kunze kwezvinhu zviri kuitika iye zvino mubhizinesi zvino kana kuti anogona kuita saizvozvo munguva yemberi.
Iyo chikamu mapurogiramu ayo vatengi bhizinesi rinoda kutarisa. Izvi zvinosanganisira:
- Kukura kwemashamba nemangwana maitiro.
- Nhoroondo dzevanhu maererano nezera, teerera, chitendero, chikwata chemhuri, chidzidzo chemhuri, ukuru hwemhuri, madzinza uye tsika, mararamiro emari, nezvimwewo.
- Mutengi anotarisira, tsika, zvinoda, uye zvinoda, uye kuti izvi zvinobatanidza sei nekudikanwa kwekambani (s) yekambani kana basa (s).
Yakasiyana-siyana Kutengesa Kugadziriswa
Iyo yakasiyana-siyana yokutengesa tsanangudzo inotsanangura kuti kambani ichawana sei kukwikwidzana kubudirira mumusika nekupa imwe kana zvimwe zvezvinotevera zvinotevera kune vatengi:
- Kupa chinhu chakasiyana-siyana kana chakakwirira.
- Kununura mitengo yakaderera.
- Kupa zviri nani basa revatengi .
SWOT Analysis uye Competition
Ichi chikamu chinofananidza simba rekambani, kushaya simba, mikana, uye kutyisidzirwa (kuzivikanwa seSOTOT analysis) neavo vemakwikwi, saka kambani inogona kutsanangurira kune vatengi kuti nei vachifanira kusarudza michina kana mabasa avo pamusoro peavo vanopikisana nayo. Inotarisawo nzvimbo iyo bhizinesi ichadikanwa kugadzirisa kuitira kukwikwidza zvakanyanya.
Distribution / Delivery Plan
Kupararira uye kutarisa kunotsanangurwa kuti kambani inotengesa sei / kutumira zvinhu zvako kune vatengi.
Nzira dzekutengesa uye kutengeswa dzinosanganisira kutengesa, kutengesa, kutungamirira kumisha kana mabhizinesi, kana paIndaneti.
Marketing Objectives
Ichi chikamu chinofananidza zvinangwa zvemakambani ekutsvaga munguva yemberi iri mberi (inowanzo gore rimwe chete). Zvichida chinangwa ndechokuwedzera kutengesa ne25 muzana kusvika pakuguma kwegore rinotevera rezvemari kana kuti kusvika 40% yemugove wemugove munzvimbo yechipimo kana basa. Yakabatanidzwa ipepakati yepamusoro yezvikwiriso zvinodiwa kuti zvibudirire zvaunoda.
Marketing Action Plan
Chirongwa chekuita chinosanganisira tsanangudzo yakajeka pamusoro pezvigadzirwa / maitirwo zvinotengeswa, kusanganisira tsanangudzo yemiti, zvikomborero zvebhizimisi / zvebasa maererano nemakwikwi, mazano emitengo, uye zvirongwa zvekuti chigadzirwa / basa rinozosimudzirwa sei, kana kushandisa nzira dzetsika dzekushambadzira kana paIndaneti kushandisa shanduro .
Zvimwewo zvinosanganisira ruzivo rwokuti shure kwei-kutengesa vatengesi vatsigiri vachapiwa.
Budget
Pakupedzisira, chikamu chebhadharo chekutsvaga chinosanganisira kuputsika kwemari yekuenderera mberi neurongwa hwekutsvaga. Kubhadhara mari / kubhadhara kunoratidza kuti kushanda kweurongwa hwekutengesa kunofanira kuita kuti kuwedzerwa kutengesa uye mari.
Uyewo Anozivikanwa Se: Kazhinji akavhiringidzika nekutengesa zano kana urongwa hwebhizimisi .
Mienzaniso: Kunyange zvazvo chirongwa chekudhinda chiri chikamu chinokosha cheurongwa hwebhizimisi rako, bhizinesi rimwe nerimwe rinofanira kuvandudza hurongwa hwekutengesa nguva dzose.