SWOT Analysis Ndiyo Swiss Army Knife yeBusiness Planning Tools
Shanduro yekutsvaga shanduro iri nyore kuronga iyo inofanidza simba uye kusimba nemikana nematambudziko ekugadzira chirongwa chekuita.
Simba uye kushaya simba zviri mukati memabhizimisi kana munhu ari kuongororwa apo mikana nekutyisidzira zviri kunze kwezvinhu.
Kunyange zvazvo kuongororwa kweSVOT kunogona kushandiswa mukukurudzira kwevanhu, inowanzoshandiswa shanduro yekugadzira bhizinesi .
Ndinoshevedza SWOT kuongorora svondo remauto eSwitzerland ekugadzirisa mashizha nokuti inogona kushandiswa kune zvinangwa zvakasiyana siyana zvekugadzirira. Kune mabhizimisi maduku , semuenzaniso, SWOT tsanangudzo inogona kushandiswa ku:
- nzira yakanaka yakakurumidza yekuongorora pfungwa duku yebhizimisi
- sechirongwa chekugadzira bhizimisi gore negore
- sechikonzero chechirongwa chekuita chiziviso
- sekutanga kwebhizimisi yekugadzirisa dambudziko
- sechirongwa chekubatanidza vashandi / vashandi mukugadzirisa kwebhizimisi - kuronga kugadzirisa zvinetso zvepamwe kana kuwana zvinangwa zvebhizimisi
- semhando yekuzviongorora yekuti uri kutarisira sei vashandi kana kushanda bhizinesi rako
Nzira Yokuita Nayo SWOT Analysis
1) Gadzira tafura yakafanana neyauri kuona pamugumo wenyaya ino.
2) Zadza mubhokisi, maererano nechinangwa chaicho cheSOTOT analysis.
3) Kana uine tafura yakakwana, shandisa iyo kugadzira hurongwa kana mazano achaita kuti bhizimisi rako riwedzere kukunda.
Ndinoda kushandisa mibvunzo iyi senzira yekufunga / yekukurukura:
- Ita simba rinozarura mikana ipi?
- Tingaita sei kuti tishandure kusava nesimba kune simba?
- Chii chatinofanira kuita kuti tishandise mikana?
- Tingaita sei kuti tisaitire kutyisidzira?
Usakanganwa kunyora mhinduro dzemibvunzo iyi pasi!
Sezvauchaona mu SWOT yangu Muenzaniso , ndinoda kunyora pasi chinangwa cheSVOT yangu kuongororwa kuti andibatsire kuramba ndakanyatsofunga uye kuwedzera chikamu chechikamu chepfupi pamagumo izvo zvinotaurira zvinotevera nhanho kana matanho.
Mamwe Mhando dzeSOTOT
Marketing Teacher rinonyora zvishoma muenzaniso weSOTOT kuongororwa kwekambani dzinozivikanwa chaizvo dzakadai seAmazon, Yahoo, Nike, uye Apple.
(Cherechedza kuti idzi dzinoongororwa dzeSVOT dzakaongorororwa zvekambani idzi, kwete SWOT inongororisa inotarisa pane chimwe chinhu chebasa rebhizimisi, sezvinoita mine.)
SWOT Analysis Tips
Nguva dzose sarudza chimwe chinangwa cheSOTOT yako yekuongorora. Kana zvisina kudaro, iwe unongopedzisira uine boka re generalizations risingatauri chero nzira yekuita chirongwa chekuita.
Ziva kuti kuongorora kweSVOT is a process subjective; mapoka akasiyana evanhu vanogona kuuya neAIDS SWT kuongorora kwechinangwa chimwechete kana munhu mumwe chete angauya neE SWOT kuongororwa kwakasiyana nedzimwe nyaya imwechete panguva imwechete.
Nokuda kwechikonzero ichi, SWOT kuongororwa haisi iyo-yose uye yekuguma-yose yeurongwa hwebhizimisi; Zvakanakisisa sekugadzirisa kwekutanga mabhizimisi maduku uye / kana kushandiswa pamwe chete nedzimwe shanduro dzemabhizimisi, zvakadai sePEST analysis iyo "inogona kubatsira kuve nechokwadi kuti hauna hanya nezvinhu zvekunze, zvakadai semitemo itsva yehurumende, kana kuchinja kwezvinhu mune yebhizimisi yako "apo uchitsvaga mikana uye zvityiso.
Zvimwe zvirongwa zvebhizimisi zvidzidzo iwe unogona kushandisa kushandisa pamwe neSOTOT analysis zvinosanganisira Core Competency analysis, ( tsanangudzo ) uye USP Analysis ( tsanangudzo ).
The Origin of SWOT Analysis
Zvisikwa zveSOTOT kuongorora zvinowanzotaurwa kuAlbert S. Humphrey uyo akatungamirira purojekiti yekutsvakurudza yakavakirwa pamakambani eUnited States Fortune 500 muma1960 kusvika 1970 muna Stanford University. Izvi, zvisinei, nyaya yekukakavadzana. Kuti uwane mamwe mashoko pamusoro pemitambo ye SWOT, ona History of SWOT Analysis.
Heano muenzaniso we SWOT Analysis yebhizimisi duku .
SWOT Analysis Matrix
| Positive Factors | Negative Factors | |
| Internal Factors | Strengths | Utera |
| External Factors | Mikana | Zvinotyisa |
Onawo:
Kurumidza-Kutanga Bhizimisi Kwemabhizimisi Maduku
Bhuku reMabhizimisi ekugadzirisa Mazano
Kunyorera Simba reBhuku Rinobatsira
Gadzira Bhizimisi reBusiness Action Plan reShoko