Mabhizimisi Maduku Anogona Kuva Nekodzero Dzakanyanya Too
Kubudirira kwekodzero ndizvo chaizvo izvo bhizinesi rinoita zvakanaka rinozvisiyanisa kubva kune mamwe mabhizinesi.
Ichi ndicho chinonyanya kushandiswa kwekwaniso yekunyatsonzwisisa. Kunyange zvakadaro, tsanangudzo yakazara inodikanwa sezvo izwi rinoshandiswa mukushandiswa kwese uye rinoshandiswa kune mabhizimisi emhando dzose. Tsanangudzo yepakutanga inoshandiswa chete kumabhizimisi makuru.
Kubva Kwenyanzvi Yakawanda
Izwi rekudzidzira kwepamusoro kwakabva semudzidzisi-based approach kumagariro ehurumende; iyo pfungwa yakatanga kubudiswa neCK
Prahalad naGary Hamel. MuCore Competence of the Corporation (1990), vanotsanangura unyanzvi hwepamusoro sechinhu chingaita zvakanaka chinosangana nemitemo mitatu:
1. Inopa mubhadharo;
2. Hazvisi nyore kumakwikwidzi kutevedzera;
3. Inogona kugoverwa zvakanyanya kune zvigadzirwa zvakawanda uye misika.
Zviri pachena kuti, tsanangudzo yakajeka yakadai yekodzero yepamusoro isingasanganisi mabhizimisi maduku, sezvo vakawanda vasingagoni kukwanisa kuwirirana nemamiriro matatu.
A Inowedzera Kubatanidza Tsanangudzo
Nenzira yakanaka, nekufamba kwenguva, pfungwa yehutano hwepamusoro yakashanduka. Tsanangudzo dzose, zvisinei, dzinosanganisira pfungwa yekukwikwidzana.
Chimwe chirevo chezvino chekudzidzira kwepamusoro chaizova "unyanzvi hunokosha kana simba iro kambani yakagadzirisa iyo inoita kuti iwane kukwikwidzana pamusoro pezera ravo uye inobatsira pakubudirira kwayo kwenguva refu." Maikirwo emitemo akaoma kumabhizimisi anokwikwidzana kuti awedzere.
Cherechedza kuti shoko rokuti "core" haritauri zvisingabviri; bhizinesi ringave rine unyanzvi hukuru hwemhando.
Kubudirira mabhizimisi kunowanzova neinopfuura imwe yeiyo inyanzvi dzemakwikwi:
- Quality
- Mabatiro evatengi
- Kukosha
- Innovation
- Marketing
Mienzaniso yeBhizinesi neChitubu Core Competence
Walmart - Walmart ndiro ndiro guru rekutengesa dhizinesi rezvitoro munyika yose, nekutengeswa kwepasi rose kwema 480 mabhiriyoni emadhora muna 2017.
Iyo kambani ine zvivako zvinopfuura 11,000 pasi rose. Unyanzvi hukuru hweWalmart hunosanganisira:
- Simba guru rekutenga - Mantra yeWalmart "yekutengeswa kwezuva nezuva". Kuita izvi zvinoshandisa simba rayo rekutsvaga rekutsvaga kuti varambe vachimanikidzira vatengesi kuti vashandise kudhura mari yakawanda.
- Shanduro yekutengeswa kweketani - Walmart inonyanya kunaka pane zvose zvese zvekutengeswa kweketani . Iine ruzivo rwakakura rwekugovera nzvimbo uye yakagadziridza kutenga, kushandiswa, kugoverwa, nekubatanidzwa mune imwe nzira yakanyatsoshanda yekugadzira zvinyorwa , zvichiita kuti kuve nekuchengetwa kwezvinhu zviri muzvitoro uye mari shoma (iyo inopihwa kune vatengi). Walmart yakabatanidzwa mukufambiswa kwe Universal Universal Code (barcode code), uye yaiva iyo kambani yekutanga kuiita iyo yekambani-yakawanda yekuunganidza uye kuongorora zvinyorwa kubva kune mumwe munhu.
Apple Inc. - Apple ndiyoyo ikambani yakakura munyika yose nemaketeni. Zvechokwadi, dai Apple yakanga iri nyika uye misika yayo yemakethe yakashandurwa kuGDP yaizova ye20 yenyika huru munyika yose. Iri rine vashandi vanopfuura 100 000 munyika yose uye yakaunza $ 230 mabhiriyoni muzvikwereti muna 2017. Apple ine hutano hwakasimba zvikuru:
- Innovation - Apple ine nhoroondo yakareba yekukudziridza yakasiyana-siyana uye inyanzvi yekugadzirwa kwekombiki, kusanganisira Mac kombiyuta, iPod, iPhone, iPad, Apple TV uye Apple Watch. Apple vatsigiri Steve Jobs naSteve Wozniak vakagadzira Apple 1 muna 1976 uye vakaramba vachikudziridza Apple Macintosh nezvimwe zvigadziridzo zvemichina. Kunyangwe iyo isiri iyo kambani yekutanga kugadzira chigadzirwa chitsva, kazhinji ndiyo inogona kutora chigadzirwa chitsva, inougadzira nenzira yakasiyana, uye inoita kuti ibudirire kubudirira mune zvemabhizimisi (somuenzaniso, kusunungurwa kwe iPhone yakangoita kuuraya kutengesa kwemaBlackberry mumakore mashomanana).
- Kuzivikanwa kwechirwere - vateki vemichina yeApple vanowanzove vakavimbika zvikuru kune cheki. Maererano naMorgan Stanley, iPhone yeApple yakanga ine zvikamu 92 muzana zvekuchengetedza mararamiro muna 2017, ichirova Samsung pa 77 muzana uye LG pa 59%. Hazvisi zvisingazivikanwi kuti vatengi vakwanise kutarisa kwemaawa kana mazuva kuti vashandise iPhone kana kuti zvimwe zvekubudiswa kwe Apple. Vakawanda vaFerzied fans vanotenga zvese zvitsva zvekusunungura iPhone, kunyange kana maitiro avo aripo akadarika pasi pegore. Apple yakashandura mararamiro ezvokwadi iyo ishanje yemakambani kwese kwese.
- Kutengesa - Apple inogadzirisa mubayiro wezvikwereti pakushambadza zvakanaka. Isofisi yeApple yekutsvaga inotarisana nokunzwisisa zvido zvemuteereri, kuisa pfungwa pakuvaka zvinhu zvitsva asi zvinyorwa uye zvishandiso zvinoshanda zvakanaka kune mumwe nemumwe, uye nguva dzose kuchisimudzira cheki.
Costco - Costco ndiyo nhengo yepasi pose yakabatana-based warehouse chain. Nezvokuchengetedza zvinopfuura 740 munyika yose uye kupfuura $ 100 mabhiriyoni mukutengesa gore negore, Costco inozvidzivirira pane hutano hunotevera:
- Basa reKateresi - nekutumira kwayo pachena uye kusinganzwisisikodzero yekudzorera Costco inozivikanwa nekuda kwebasa rayo.
- Kukosha - Costco's high-volume, iyo yakawanda yekutengesa muenzaniso inobvumira kuti inotengesa mitengo yakaderera zvikuru pamhando dzakasiyana-siyana dzehutengi hwezvinhu (chaizvoizvo, mabhizinesi maduku akawanda anoshandisa Costco semhando yakawanda).
- Kuzivikanwa kwevashandi - Costco inonyatsozivikanwa nekutarisira vashandi vayo nekubhadhara mubayiro wehupenyu nekupa zvipo. Mutengo wekushandurwa kwegore negore mukati megore rekutsvaga hausi pasi pematanhatu.
Uyewo anozivikanwa se: Core Competence, Core Competence.
Mienzaniso: Bhizinesi rinogona kuva nemhando dzose dzakasiyana-siyana dzehutano hwakakosha, hwakadai senyanzvi hukuru mukudhinda, kushandiswa kwevatengi, kana vanhu.