Icho chinoreva nzvimbo yekuchengetedza, asi ine imwe chirevo: Yekare.
Zvakare zvinonzi nzvimbo yekuchengetera zvidhina, zvidhinha-uye-matumba zvinosanganisira mabhizimisi seMacy's, mabhuku ezvitoro seKroger, mabhangi, uye kune vamwe vakasiyana-siyana vanotengesa kuvapo kwenyama (kazhinji munzvimbo dzinopfuura imwe).
Zvizhinji zvezvitoro nezvimwe zvezvitoro zvine zvose zviripo uye zviripo paIndaneti kunyange zviduku.
"Kuratidza" Vanoita Kuti Vatengi Vachiidze Vasati Vatenga
Vatengi vakawanda vanotarisa munzvimbo yomutengesi kuti vaone zvinhu zvavanotengesa, asi vanoita kutenga kwavo paIndaneti, chiito chinonzi "kuratidza." Vakawanda vatengi vachiri kusarudza kuedza kana kukwanisa kunzwa uye kugunzva chimwe chinhu vasati vatenga uye vanoziva kuti vanogona kutenga kutenga yavo inowanika pakarepo.
Asi kubhadhara mari yekutsvaga muIndaneti nekuchengeteka kwezvinhu zvinosanganisira zvimwe zvinhu zvinotyaira sevatengi vakawanda kuti vaone chigadzirwa chiri paIndaneti, saka shanyira hove yezvitini uye yekutengesa kuti uitengese. Izvi zvinokonzera matambudziko kune vanotengesa avo vanovimba nekutengesa kwepaIndaneti uye kutengeswa kwezvitoro zvemuviri.
Asi mashoko akanaka ndeokuti vanhu Makore akati apfuura, ndaive pane rimwe boka reongororo pane imwe gungano rekutengesa. Zvose zvemamwe mapoka eboka racho zvakagara zvichitaura nezvekuparadzwa kwezvidhinha nemarara zvinoreva kuti mabhizimisi aizove apera mumakore mashanu kana zvishoma kuderedzwa kuti atore nzvimbo dzekutengesa kuInternet.
Ndini ndoga ranger uyo akati nzvimbo dzichagara dziine nzvimbo munharaunda yedu.
Mukuguma kwegore ra2016, Forrester akapedza sarudzo yeMillennial shoppers ndokuvabvunza zvavanoda pakati peIndaneti nezvidhinha nematope. 62% vakataura kuti vachiri kuda kutenga mune imwe nzvimbo yakatarisana neIndaneti. Chizvarwa chinonyanya kushandiswa muhutano munhau chichiri kuda kutenga uye kutenga muchitoro.
Ndizvo chaizvo. Tinokoshesa ukama. Tinovimba nevanhu vasina kuongororwa kwepaIndaneti. Vatengesi vadzidza kuti izvo zvakatumirwa paIndaneti hazvirevi chokwadi zvakare. Zvakanga zvamboratidzwa kuti ndezvechokwadi nokuti zvakanga zviri paIndaneti, zvino zvinonzi zvinofungidzirwa.
Holiday Shopping Still Dominates
Nguva inonyanya kukosha yezvivako-uye-matenga zvese ndiyo nguva yekutengeswa kwemazuva eKrisimasi. Uku kutora nguva pakati pekutenda nekugumira kwegore remakarani kwave kuchirwisana nekukwikwidzana, nekuita zvidhinha-uye-zvinotengesa mabhizimisi ekuwedzera maawa uye kushanda pedyo-nguva dzose kukurudzirwa. Mumakore achangobva kupfuura, vamwe vatengesi vakuru vakatovhura zvitoro paZuva reKutenda uye Krisimasi, izvo zvakaguma nekuwandisa kwakakwana kwevashandi nevashandi.
Asi mufananidzo hauna kukwana kune vatengesi vepaIndaneti pamusoro pezororo mumakore mashomanana apfuura, kana. Kuita kuti vachatengesa vaitengesa kusvika kuminiti yekupedzisira kurayira zvipo zvezororo paIndaneti vakavhiringidza makambani ekupa mapepa ayo vatengesi vepaIndaneti vanovimba, zvichiita kuti mapeji ataurwe nguva pfupi kana mushure memazororo. Saka pane zvakawanda zvezvakawanda uye zvekunyengera kwezvitini-uye-matenga uye mabhizimusi epamusoro pazvinouya pakutengesa kwekutengesa nguva yakawanda.
Brick-uye-Mortar Stores Kurwisa
Zvinetso zvekuvhara chivako chezvitini-uye-matenga mumakore eInternet zvakafanana nezvavakagara vave: Zvinodhura zvakanyanya kuva nekuvapo kwenyama.
Zvichienderana nenzvimbo, kubhadhara nzvimbo yekutengesa kunogona kuva mari inokosha kune mutengesi, uye kunyange kana kutengesa kusina kusimba, iyo rerenti inofanira kubhadharwa mwedzi woga woga. Uye zvichienderana neshoko rekutengesa, vatengesi vezvitoro vanogona kutadza kuchinja kana kuvandudza zvigaro zvavo zvekuchengetedza kuti varambe vaine maitiro.
Muenzaniso wakanaka wemabhizimisi akambotambudza kuchengetedza zvigaro-uye-zvinyorwa zviripo ndezvekutengesa mabhuku mabhuku. Nekukwira kwekutengesa mabhuku eIndaneti, kunyanya kuburikidza neAma Amazon.com, zvinowedzera kuoma mabhuku ezvitoro, kunyanya kuzvimirira, kuchengetedza mari dzavo pasi nekukwikwidza. Mitsara yepamusoro, chinyorwa chebhuku rekushandisa iro panguva imwechete chaiva nezvivako zvinopfuura 500 zvidhinha-uye-zvitoro uye rakanga riri rimwe revatengesi vemabhuku vakawanda kwazvo munyika yose, rakaiswa mubhadhadzi mugore ra2011 uye rakavhara mabhizimisi ayo asati apera gore iroro.
Asi handiyo mugumo wenyaya yacho. Amazon.com ikozvino inozarura zvigadzirwa zvayo zvezvitini uye zvevhu. ivo vakadzidza kuti chikamu chakakura chevanhu chichingochengetedzwa chete uye saka iyo yaimbova yakareba yeInternet ikozvino yava mushure uye mutengesi wemarara. A