Mutsara we "category killer" wakashandiswa zvakanyanya mukutengesa uye ane zvinyorwa zviviri. Yokutanga inoreva nezvechitoro chezvitoro. Yechipiri inoreva chigadzirwa muchitoro ichocho. Izwi iri harina kureva kuva kunyengera, sezvo richidanidzira kuti iyo dhaka "inouraya" mamwe mabhuku kana kuti chigadzirwa ichi "chinouraya" mamwe mishonga. Iko "mama uye pop" mabhizimisi ezvitoro zvinorwa nesimba zvikuru nemarudzi aya ezvitengesi.
Tsanangudzo yeChirungu Killer
Pakati payo, rimwe boka rinouraya ndiro rekutengesa ngarava yakachengetedza iyo inowanikwa mune zvigadzirwa zvayo. Kunyange zvazvo inogona kuva soro imwe chete, izvi hazvisi zvisizvo. Izvi zvinowanzopa huwandu hwekushambadzira kwekutengesa pamatengo akaderera zvakanyanya zvokuti zviduku zviduku hazvigoni kukwikwidza. Izvo zvipfeko zvakakura munzvimbo yepanyika uye edza ku "ita" iro rekutengeserana ravanotengesa.
Mienzaniso Yekutengesa
Semuenzaniso, Best Buy inganzi iine muurayi wechirwere chekutengesa magetsi. Bhedha, Bhati, uye Nekunze zvaizoonekwa sechikwata chinouraya mumamiriro ekunze epamba. Hanzvadzi yehanzvadzi yayo, BuyBuy Baby, ingadai iri muenzaniso wecheche inoda chikamu.
Vatengesi vanozvimiririra vanorwisana nemhando idzi dzezvitoro. Rimwe boka rinouraya rinowanzova nemari yakawanda yekutengesa mabhadharo, kusarudzwa kwakawanda kwekutsvakurudza (sezvo vane bhadha rekuwedzera ), uye inogona kumira kuderera kwehupfumi nemamwe mabhizimisi kutakura mutoro wemari.
Kubatsirwa
Kubudirira kwechikwata chinouraya ndechokuti kusarudzwa kwayo nematombo zvinowanzopfuura zviduku zviduku. Imba Depot inenge kanomwe kanomwe ruvara rwekwereti uye kuwanikwa kwechitoro chekodhinha cheko. Saka, kana uri kutsvaga chikwata chekodhi chekateti yako yekicheni, iwe unogona kuwana toni yakawanda pane boka rekuuraya dare.
Mukuwedzera, nekuda kwehuwandu hwekutengesa mune boka rekuuraya dare, mutengo unowanzove wakaderera. Nhamba yekutenga inoreva kuti mutengesi anowana mazwi ari nani uye kufambidzana pane zvaakatenga, uye izvo zvinoshandura mumatengo maduku muchitoro kune mutengi.
Dzimwe nguva, vatengesi vanotumidzwa sevanhu vanouraya nekuda kwemari yavo uye kutonga mumusika. Walmart ndiyo muenzaniso wakanakisisa weiyo shandisi. Simba rayo rekutenga rinobvumira kuti ripe mutengo wakaderera uye apo kusarudzwa muchitoro hakusi "kwakanakisisa" mune chero ipi zvayo yakagadzirwa nemhando, inowanzo "kuuraya" nzvimbo dzinochengetedzwa munzvimbo iyo inotanga.
Online Category Killers
Asi nhasi, isu tinogona kuva nechikwata chinouraya muIndaneti pamwe chete. Apo Amazon.com ndiyo yekutanga yekuuya kune pfungwa dzemumwe munhu, pane dzakawanda zvizhinji. Somuenzaniso, TigerDirect ave ari mutungamiri mune zvemagetsi ekutengesa uye zvikamu zvechikamu chacho kwenguva yakati. Zappos (uyo akatengwa neAmazon makore mashomanana adarika) akadzikinura mabhandi ekutsvaga mabhesi paIndaneti. Alibaba, kunyange zvakadaro, ndiye mutungamiri wenyika yose mukutengesa kwemaInternet kupedza kunyange Amazon.
Chikamu Killing Products
Rudzi rwechipiri rweboka rinouraya chibereko chinotengeswa mune idzi dzekutengesa. Iyo inonyanya kuzivikanwa ingangodaro iPad.
Kuronga kwaro mumusika kunoshamisa. Ichokwadi, vazhinji vakatora kudana mahwendefa ePads. Mune mamwe mazwi, zvakajairika kunzwa mwana achitarisa kune chero piritsi se iPad. Kunyange zvazvo vatambi vakawanda vakapinda mumusika pamapuranga pamakore, vashomanana vane humwe huripo huripo.
Chikamu vaurayi vanowana zita ravo vakava ivo vanowanzogogodza kunze kwemakwikwi mumisika. Simba ravo kubva pakutsvaga nekugadzirisa kushanda uye hupfumi hwehutano hunoita kuti ive hondo yakaoma kune vatengesi. Zvisinei, nhasi mutengi ari kutsvaga chimwe chinhu kunze kwekuti mutengo wakaderera uye vanozvimirira vanogona kurarama kana vane nzira yakanaka.