A SWOT kuongororwa inzira inokurumidza kugadzira hurongwa hwebhizimisi
Chii chinonzi SWOT analysis?
Kushandurwa kweSVOT kungangoita sokuti amai vako vakakurumidza kukupa kana iwe uchirova hanzvadzi yako, asi muzvokwadi, inongova simba, utera, mikana, uye zvinotyisa zvinowirirana nebhizimisi rako. Kufambisa SWOT kuongororwa kwakafanana nekupa bhizimisi rako kugara uchitarisa utano. Icho kuongororwa kwezvinhu zvakanaka uye zvisina kunaka zvinotarisana nebhizimisi panguva iyoyo chaiye. Izvo simba uye utera pane nzvimbo mukati mebhizimisi rako raunotarisira. Mikana nekutyisidzira ndevaya vari kunze kwemasimba anokwanisa kubatsira kana kukuvadza bhizinesi renyu.
Nei uchiitisa SWOT kuongororwa?
A SWOT kuongororwa hakusi kungoita mabhizimusi makuru. Icho chinhu chinotyisa chakagadzirirwa kupa mifananidzo yakajeka inoita chero yebhizimisi chero ripi zvaro. Mapepa ezvo simba, utera, mikana, nekutyisidzira kunopa kunzwisisa kunokosha kuumba chirongwa chebhizimisi chakakodzera.
Kuronga zvakakodzera uye kushandisa SOTT kuongorora kuchabatsira bhizinesi rako richizoshanda rakakwana nekushanda.
Ndinoita Sei SOGOT kuongorora?
Kukudziridza SWOT kuongororwa kune mutsa wakafanana neyo mazita asinganyengeri vasikana vaizoita muna jr. akakwirira kana kuti chikoro chesekondari kuti asarudze kuti ndiani aizotarisana naye (hongu hongu, rudzi urwu rwezvinhu zvakaitika uye ini ndine mhosva zvachose):
- Johnny ane mukana mukuru wokuseka (simba)
- Johnny ane ruvara rwakaipa muhupfeko (utera)
- Johnny achangobva kuputsa nemusikana wake (mukana!)
- Johnny akagamuchirwa muchechi yebhola uye haana nguva yekusununguka (inotyisa)
Izvo pamusoro apa hazvirevi kuti vanodzidzisa sei zvinhu izvi mu MBA makirasi, asi iwe unowana ruzivo. Kungofanana nomunhu, bhizinesi rine zvinhu zvakanaka uye zvakaipa zvinowedzera. Basa rako nderekugara pasi uye kutanga kuita mapepa ebhizimisi rako. Kuita izvi kuchazarura maziso ako kune nzira dzakasiyana dzekutengeserana kana mikana iwe ungangodaro usina. Ichakubatsira iwe kuona simba rako kuitira kuti iwe unogona kuvashandisa. Ziva kusava nesimba kwako kuitira kuti iwe ugone kuvaka chirongwa chekuvandudza pamusoro pavo. Kuratidzai mikana yekunze yakamirira kuti iwe ubate uye zvingangoita zvaunoda kugadzirira.
SWOT Analysis Example:
Svondo rimwe nerimwe rinotsvaga rakasiyana zvachose, asi heino shanduro yemamwe zvinhu zvinogona kuratidza mubhizimusi SWOT analysis:
ZVIMWE ZVINHU (zvinhu zvaunotarisira)
Strengths
- Bhenje simba (vanhu vanoziva bhizinesi renyu zita here?)
- Chimwe chigadzirwa kana teknolojia
- Iripo mutevedzeri wekambani
- Simba rekutengesa timu
- Nzira, zvirongwa (kureva zvakarongwa nevatengi vanogadzirisa zvirongwa )
Utera
- Kushaya hukama muIndaneti
- Mvura yakadzika yakadzika
- Kudzokorora kudhura vatengi vatengesi
- Kusagadziriswa kwemukati maitiro
- Low customer retention
ZVIMWE ZVAKAITIKA (zvinhu zvausina kudzora pamusoro)
Mikana
- Nzvimbo inofadza yehupfumi (kureva kukwidziridzwa kwemari)
- Kutengesa mitero (bhizimusi kana mutengi)
- Nhamba itsva yekuparadzirwa mitsara
- Utanhi itsva inowanikwa
- Deredzai mumakwikwi
Zvinotyisa
- Kuchinja vatengi zvavanoda
- Kushungurudza mutengi wevanhu
- Economic conditions
- Kuwedzera kukwikwidza
- Kuchinja muhurumende yehurumende
Zvadaro, iwe uchava nemukana wekuona nyika chaiyo ye SWOT yekuongorora muenzaniso wekurapa mahara yebasa rebhizimisi rebhizimisi.
Ichi chinyorwa chikamu cheMutungamiri-10 weGwara rekuti Ungatanga sei Bhizimisi reMusha .
Nyaya yapfuura ichangobva kukurukura kuti SWOT inotsvakurudza ndeipi, sei inoshandiswa kune bhizinesi chero ripi zvaro uye izvo zvakabatsirei ndezvokuita SWOT nguva dzose kuongorora. Heino muongorori weSVOT muenzaniso webhizimisi rekumba, Massage Inc., iri kutsvaga kuwedzera kusvika pakukura kwemaitiro ekurapa bhizinesi. Zvakakosha kucherechedza kuti kuongorora kwe SWOT kunoshamisa zvikuru kune bhizinesi. Kuti ibudise shanduro yakakosha uye yakarurama SWOT, inoda kubvunzurudzwa kwebhizimisi risina kukodzera uye kutsvakurudza.
SWOT Analysis Example:
Strengths:
Yeuka, masimba emabhizimisi epamba ane chokuita nezvinhu zvakanaka nezvinhu zvaunazvo mubhizinesi rako kusanganisira unyanzvi hwako, ruzivo uye ruzivo, zvigadziro nezvimwe zvinhu zvinokuisa iwe kubva pamakwikwi ako. Kana uri bhizimisi rave richiita basa, iwe unogona kusanganisira data dzakadai sokudzokorora uye kutumira vatengi, webhusaiti yehutachiona uye kutendeuka uye mamwe mashoko anoratidza kuti iwe uri bhizimisi uri kuita sei. Pakupedzisira, inogona kusanganisira zvinhu zvekunze zvakadai sehupfumi hwakanaka kana kushandisa zvishoma.
Massage Inc. Strengths
- Kuwana mari
- Massage expertise
- Yakatangwa yebhizimisi muenzaniso
- Kutsvaga kwezvinhu zvitsva zveT IT
- Kumusoro kwepamusoro kunodhura (kureva kukwanisa kukwanisa bhizinesi kunze kwemusha)
Kushaya simba:
Utera ihwohwo nzvimbo dzausina kusimba kana unyanzvi. Kuziva zvaunoita zvakanaka (simba) zvakakosha kuitira kuti iwe uite zvakawanda, asi iwe unodawo kuziva zvisingashande kuti uchengete utera hwako kubva pakuvhara iwe pasi.
Utera hwakasanganisira unyanzvi, ruzivo uye ruzivo rwausinazvo asi iwe unofanirwa, zvigadzirwa nemichina usina zvaunayo kunze kwekudiwa, makwikwi ari kunze kwako, uye nyaya dzevashandi. Zvimwe zvinhu zvakadai sehupfumi hushoma hungava uterawo zvakare.
Massage Inc. Kushaya simba
- Bhuku rebhizimisi rakakosha
- Kushanda kwekutengeserana kwebhizimisi
- Kuwanika kwebhizimisi savvy massage therapists
- Hapana yezvinodiwa nevatengi
Mikana:
Mikana ndiyo nzvimbo dzaunokwanisa kuwedzera kana kuwedzera. Semuenzaniso, pane michina mitsva kana mazano aunogona kupa kana misika unogona kuwedzera? Inogona kuisa kunze kwezvinhu zvakadai semitemo mitsva kana teknolojia inoita kuita bhizimisi nyore.
Mikana yezvakatipoteredza
- Kupindira kwekupedza kurasikirwa kwemazuva ano kutsvaga basa
- Unyanzvi hushoma hwemabhizimisi mune hutachiona hwekurapa
- Kubvuma kukuru kwekushambadza nevanhu vose - kwete kungoita "kutengesa" maonero
- Vamwe vashandi vanopa hutano hwakanaka / kuisa masasa kune vashandi
- Mutengi anoda kuisa massage muhutano hwehutano
- Mutengi achitsvaga kutsvaga kutsvaga uye kutengesa
- Unorganized service industry
Zvinotyisa:
Zvinotyisidzira zvinhu zvinogona kudzivisa kubudirira kwako uye zvinosanganisira kusava nemari kana kukwira kwemari, kukwikwidzana kukuru, mitemo kana mitemo inoita kuita bhizinesi zvakaoma, nezvimwewo.
Dambudziko rezvakatipoteredza
- Mamwe mahotera anopa nzvimbo dzepa spa panzvimbo
- Innovative massage franchises inokura
- Mutengi wekuda kwe "full" spa experience
- Vashandi vari kuda kuti kuve nekushambadza kwakasiyana-siyana
- Kuwedzera kukwikwidza
- Kuderedza mitengo
Ichi chinyorwa chikamu cheMutungamiri-10 weGwara rekuti Ungatanga sei Bhizimisi reMusha .
Yakarongwa na Leslie Truex