Chii chinonzi Internet Marketing uye Ndingaita Sei Kupa Kwekutsvaga KweInternet Kwandiri?
Muchikwereti chikuru, kubudiswa kweInternet inzira dzekutsvaga uye mazano aunoshandisa paIndaneti kusvika pabhizimisi rako rekutsvaga rekumba. Kunyange pane imwe nguva, bhizinesi rinogona kusarudza kuva paIndaneti kana kwete sechikamu chekugadzira kwayo, asi nhasi, vashandi vakawanda vachitsvaga zvigadzirwa zvebhizimisi, kutumira, uye kutsvaga maongororo ekutenga vasati vatenga kana kuhaya bhizinesi, uye sechikonzero, mabhizinesi ose anofanira kuva nepo paIndaneti sechikamu chekushambadzira kwayo.
Zvinonyanya kukoshesa, kushambadzira kweInternet iko kushandisa Indaneti kuita chimwe kana zvinotevera zvezvinotevera:
- Kurukura shoko rekambani pamusoro paro, zvigadzirwa zvayo, kana mazano ayo paIndaneti.
- Kufambisa tsvakurudzo maererano nehuwandu (huwandu hwevanhu, hunodiwa, uye zvinoda) hwevanhu varipo uye vanogona kutengesa.
- Kutengesa zvinhu, maitirwo, kana nzvimbo yekutsvaga paInternet.
- Kubatana ne tarisiro nevatengi mune imwe nheyo yezvebhizimisi-ku-vatengi ( B2C ).
Mitauro uye Tactics yeInternet Marketing
Kune nzira dzakawanda dzokusimudzira bhizimisi rako rekugara uye kusvika kune vanogona kutenga vatengesi paIndaneti kusanganisira:
- Nhamba yepaIndaneti : MaIndaneti anogona kuva yeInternet inofananidzwa nemabhurocha asina kubudiswa mukati mekuda kana mabhuku emakadhi uye iyo ndiyo nzira yakanakisisa yekusimbisa bhizinesi rako .Vangashandisa zvinyorwa, mifananidzo, nemavhidhiyo uye vhidhiyo zvinyorwa kuratidza shoko rekambani, uye kuzivisa zviripo uye vanotengesa vashandi vezvinhu uye zvibatsiro zvemakambani emakambani uye / kana mabasa. Iwe webhusaiti inogona kuisa kana isingasanganisi kukwanisa kutora mitsva kubva kune vatengi vatengi kana kutengesa zvakananga chigadzirwa kana kushanda paIndaneti.
- Tsvaga Engine Marketing (SEM) : SEM inosanganisira kutengesa kuburikidza nemitsva yekutsvaga , kana kuburikidza nokuvandudza nzvimbo yezvakasikwa (organic) inoshandiswa kuburikidza nekutsvaga injini (SEO) , kutenga mubhadharo-per-click (PPC) ads, kana kutenga mubhadharo-kwekutsvaga (PFI) zvinyorwa mumabhuku ewebsite, izvo zvakafanana ne-offline yellow page listings.
- Email marketing : pamwe newebsite, email inotaridzirwa seimwe yenzira dzakanakisisa dzekuchengetedza kuwirirana pakati pebhizimisi uye zvingave uye vatengi varipo. Imeyili mazita evatengi uye vanotarisira vatengi vanogona kuunganidzwa kana kutengwa, kunyange mhinduro dziri nani kubva kumamayero amunounganidza kubva pawebsite yako. Iwe unogona kunyengedza vanhu kuti vakupe maimirire avo kuburikidza nehupi hupi hwehupi huripo, hunoti mutungamiri magnet . Kana uchinge uine email, unogona kutumira tsamba yepapaiti , zvipo zvakanakisisa, nezvimwewo ruzivo yemusika wako wekutenga unogona kufarira.
- Banner advertising: Unogona kutengesa nzvimbo kune mamwe mawebhusayithi anobatsira pamusika wako. Mitengo inowirirana zvichienderana nehuwandu hwemotokari kuenda pawebsite, uye ukuru uye kuiswa kwechikwata chako.
- Kuparidzirwa: Unogona kutumira uye kutumira zvinyorwa zvinoshandiswa pamusoro pechinhu chinonyatsobvunzwa nezvebhizimisi rako rekushandisa paIndaneti kana kuburikidza neInternet release release distribution service. Kunyange zvazvo kubudiswa kwemashoko kunogona kushanda, ivo vanopedza nguva uye vanoita kakawanda kuregererwa. Imwe nzira inobereka michero yakanaka ndeyokuwana zvikumbiro zvemasvikiro kuburikidza neMubatsira A Reporter Out .
- Kubatanidzwa pamabloggi, maforamu kana mapoka ehurukuro. Kupindura mibvunzo, kutumira mhinduro, kuratidza mafungiro, kana kugadzira zviziviso mumusangano wekukurukurirana inzira yakanaka yekubatanidza uye kubatsira maruva ako, kana uchiratidza unyanzvi hwako.
- Chisungo chokudhinda : Kunyora nyaya dzakabatana nebhizimisi rako uye kuzviisa pasi kuti zviparidzike kune mamwe mawebsite kana email mabhuku eimwe nzira yakakura yekusvika pakutengeserana kwako pamusika. Kunyange zvazvo kugoverwa kwemashoko kweimwe nyaya iri pasi pewebhu hauna imwechete SEO inobatsira yaimbova nayo, kuendesa zvinyorwa zvakasiyana kune imwe nzvimbo inogona kuramba ichikohwa mibayiro yakawanda kusanganisira SEO, kukurudzira kutendeseka kwako, uye kusvika kumusika unogona kunge usingazivi pamusoro pako. Uyezve, imwe webhusaiti ichabhadhara nyaya yako. Nemhaka yokuti chikwata chekutengeswa nguva inopedza, unoda kufunga nezvekuti unogona kudzorera sei chikamu kune mamwe mavara ehupenyu kana kune vateereri vatsva.
- Zvemagariro Evanhu: Munyika inowedzera yakabatana apo vatengi vanotarisira makambani avanoita bhizinesi kuti vaite navo, rubatsiro rwemagariro evanhu ndiyo nzira yakanakisisa yekubatanidza netarisiro nevatengi. Zvinonyanya kukoshesa kubudirira kwekutengeserana kwemashoko ndekusarudza mapuratifti yemakethe yako yakanyanya kufanana kushandisa kana iri Twitter, LinkedIn , Facebook , Pinterest , etc. Zvakare, nokuti inogona kuva nguva inoyamwa, unofanirwa kukudziridza hurongwa uye kushandisa zvakakosha midziyo yekuwedzera zviwanikwa zvako.
Zvinotengeswa Neimba Yese Yebhizimisi Yekumba Kana Kuita paIndaneti
Kutengeserana kweIndaneti kunoshanda uye kunogoneka zvikuru, uye semugumisiro, inofanirwa kunge iri chikamu cherongwa hwebhizimisi rako uye urongwa hwako hwekutengesa . Zvisinei, kutengeserana kweIndaneti kwakakura zvakanyanya zvokuti hazvigoneki kuitika kune imwechete-bhizimisi kuti aite zvose. Asi, kune dzimwe nzvimbo dzekutsvaga maitiro ekutengeserana izvo vashandi vemabhizimisi vose vanofanira kuva nazvo. Pachinhu chiduku, bhizinesi rekumba rinofanira kuva:
1) Kuvapo kwewebhu. Zvichienderana nebhizimisi rako rekumba, iyi inogona kunge iri webhusaiti kana bhulogi, kana sechinhu chinokosha se peji peji. Iwe unoda nzvimbo yepamusoro kutumira zvose zvaunotarisira zvaunayo. Kunyange zvazvo vanhu vakawanda vakatendeukira kune mawebsite akaita sa Facebook kuti vandise nzvimbo yavo yehutano, nokuti iwe hausi "wega" nzvimbo uye Facebook inogona (uye kazhinji inoshandura) inoshandura mitemo, iwe unofanirwa kuva nenzvimbo yako pachayo.
2) E-mail list. Vakawanda vatsva vemabhizimisi emisha vanoisa izvi, iyo iko kukanganisa. Nepo vamwe vanhu vangafunga kuti rubatsiro rwemagariro evanhu rinotsiva email, harina. Vanhu vanobatana newe kuburikidza ne email vakagadzirira kuzvipira kukuru uye vanowanzoona mazwi enyu, pane kungokuteverai pane zvekugarisana nevamwe. Uyezve, kutsvakurudza kunoratidza kuti email yekutsvaga ine imwe yepamusoro ye ROI yekutsvaga mazano. Email marketing inokupa imwe yemigumisiro yakanakisisa yekutengesa munguva nemari.
Kunze kwewebsite uye yeuwandu rwemashoko, unofanirwa kusarudza kuti zvipi zvingashanda zvakakunakira iwe. Iko kunotanga nekuziva misika yako yekutsvaga , iyo inogona kuwanika, uye kuti inganakisa sei kutarisa. Semuenzaniso, nhepfenyuro yehutori inzira yakasununguka yekubatana nevanhu, asi kana misika yako isiri pa Twitter, zvichida haufaniri kutumira Tweet.
Zvimwe zvikomborero zvakasununguka zvisingatsvaki nguva yakawanda asi zvinogona kupa mhinduro dzinosanganisira:
1) Mazwi uye SEO. Chero zvaunenge uine paIndaneti, ingave webhusaiti kana huwandu hwemagariro evanhu, ita nechokwadi chekuti unoshandisa mazwi ekukosha kuitira kuti iwe ugone kukohwa zvitsva zveenjini.
2) Zvemagariro evanhu. Kunyange zvazvo vhidhiyo inogona kutora nguva yakawandisa kana iwe usingagoni kuzvidzora, neurongwa hwakanaka uye zvigadzirwa zvakanaka, rubatsiro rwemagariro evanhu hunogona kukubvumira kuwana nekubatana nevanogona kutenga vatengi, uyewo mukana wekuvaka musangano kumativi ebhizimisi rako . Vashandi vanofarira kuziva mabhizimisi avanoshanda navo uye zvekugarisana nevamwe vanhu inzira yakanaka yekuratidza vanhu kuti muri ani.
Ndezvipi zvemashamba ako ekutengeserana anofanirwa kushandiswa paIndaneti uye iyo inotengeswa neIndaneti zvinhu zvaunoshandisa zvinoenderana nemhando yebhizimisi rako, bhajeti yako, nguva yako, uye zvinangwa zvako. Vadzidzisi vakawanda vemabhizimisi epamba vanozviita ivo pachavo pakutanga, asi sezvo mabhizinesi avo achikura, vanotanga kubhadhara mabasa kana kuburitsa basa kumubatsiri chaiye anogona kuvabatsira nekutengesa kuIndaneti.
Kushandisa Zvikamu Zvisina Kuenderera neInternet Marketing Strategies
Kunze kwekuti iwe usati waita bhizinesi paIndaneti, semuenzaniso, kana iwe uri eBay reseller, iwe unogona kunge uchida kuisa dzimwe tsika dzekutengesa kunze kwekutsvaga kwekutengeserana muhuwandu hwekutsvaga kwekutengeserana kwako kune zvinyorwa muInternet yako pakushambadzira kwako.
Asi kana kutengeserana kwemaIndaneti kuchikwanisika uye kwakakosha, hapana bhizinesi, kunyange zana muzana mabhizinesi epanzvimbo dzekutsvaga muInternet havafaniri kukanganwa kushandiswa kwemakambani ekushambadzira . Pakupedzisira, kutengeswa kwako kunofanira kusanganisira chero nzira inokubvumira kuti usvike kune vanhu vanoda kutenga, kana zviri kuitika kuburikidza ne Twitter kana bhizinesi rebhizimisi rawakatora kune bhodhi rehurukuro munharaunda yako.
Mari yeInternet Marketing
Nzira dzakawanda dzeshambadziro dzekutengeserana, dzakadai senzanga yehupfumi dzakasununguka Zvisinei, zvimwe zvekushanda zvakanakisisa uye zvekushandira zvingasarudzwa hazvisi.
Nepo iwe unogona kuwana webhosting pasina, hazvikurudzirwi. Zvakanaka iwe unofanirwa kutenga webhosting uye zita reimba . Nenzira yakanaka, unogona kutenga zvose pasi pe $ 100 pagore.
Tsamba yehutsananguro yehutori ndeimwe mari yaunofanirwa kunge yakasununguka kuitora. MailChimp inopa mahwendefa e-mail asingabhadhari kushandiswa kusvika kune 2 000 vanyori, asi iwe unoda kutengesa kunze kwezvimwe zvasarudzo kuti uone kuti chii chingave chisingakwanisiki munguva refu, uye chinopa zvinhu zvose zvauri kuda.
Kupfuura izvozvo, iwe unoda kufunga nezvemashamba ako uye bhajeti kune dzimwe nzira dzekutengeserana. Kubhadhara pakushambadzira, zvakadai sePay-per-click advertising (PPC), kufanana neGoogle AdWords kana Facebook ads, inogona kubudirira, iwe unogona kunyora chikwata chine vanhu vachikutevera nekutevera kuburikidza (kuchitsvaga pachako hakuzoiti bhizinesi rako. zvinoda kutenga zvakare.)
Kugadzirwa kwehutano kunobatsira zvikuru, asi nguva inopedza kuumba. Muchiitiko ichocho unogona kukora vanyori kana kutenga kodzero dzekodzero dzepachivande kune zvinyorwa uye zvimwe zvekushandisa zvinoshandiswa.
Kuchengetedza Mhinduro dzeInternet Marketing Strategies
Pasinei nokuti nzira dzako dzekutengesa dzinodhura mari kana kwete, vose vanotora nguva. Iwe hausi kuda kuparadza nguva kana mari pane maitiro asina kupa zvigumisiro, izvo zvinoreva kuti unoda kutarisa zvinoshanda. Kune nzira dzakawanda dzekuziva kuti chii chiri kuedza uye izvo zvisingaiti. Iwe unogona kudzidza webhusaiti yako yekutsvaga kuburikidza nehutachiwana hwebhu yako kana kushandisa Google Analytics. Nzvimbo dzakawanda dzezvemagariro ehupfumi dzinopa analytics (kunyange iwe ungada kushandisa nzira dzayo dzakabhadharwa kuti uzviwane) kana iwe unogona kushandisa zvishandiso zvakadai seHootSuite kuti uwane vehuwandu hwemashoko ehuwandu hwevanhu . Tsamba yako yepaimeri ichakupa ruzivo pamusoro pechiverengero chekuzarura uye kuchitsvaga kune emaimeri.
Paunowana chinhu chisina kushanda, tora nguva yekuwana kuti nei uchigere kuitaura. Somuenzaniso, kana vanhu vasina kuzarura emaimeri enyu, munogona here kuvandudza mitemo yenyu?
Kutengesa Marathon
Kunyange zvazvo zvichibvira kuona zvigumisiro kubva pamabasa ako ekutsvaga nokukurumidza, chokwadi ndechekuti kutengesa, kunyanya rudzi rwunoita mhinduro kwenguva yakareba uye kutumira, runotora nguva. Iwe uri kukwikwidzana mune imwe nzvimbo yepamusika yakawanda uye yakawanda. Izvo zviri nani iwe unogona kuungana neyakanaka yako yemakemikari uye kukudziridza ukama naro, zviri nani zviwanikwa zvako zvichava. Uye kana iwe uchipa chigadzirwa chikuru kana basa, uye unoteerera kune vatengi vako, vatengi vako vachakupai mazano akanaka, kutumira, uye uchapupu huchakubatsira kuti uende kunze kwevanhu.
Ichi chinyorwa cheInternet marketing ndicho chimwe chete mumutsara wezvinyorwa zvinowanika muInternet Marketing Guide .