Chii chinonzi SEM? Tsvaga Engine Marketing Yakatsanangurwa

Nzira yekutengesa webhusaiti yako muneiyo huru yekutsvaga injini.

SEM inotsanangurwa nekutsvaga injini yekutsvaga , iyo inosanganisira mabasa anobatsira kutsvaga injini dzakadai seGoogle, Yahoo !, uye Bing, kuwana uye kutsanangura webhusaiti. Mune mamwe mazwi, ndizvo zvaunogona kuita kuti uve nechokwadi chokuti webhusaiti yako inowanikwa mumitsva yekutsvaga injini apo mumwe munhu achitsvaga ruzivo rwakabatana nebhizimisi rako.

Iyo 2 Major Search Engine Marketing Strategies

Pane dzimwe nzira mbiri iwe unogona kuita yekutsvaga injini yekutsvaga:

• SEO (search injini optimization) yehupenyu hwekutsvaga: SEO inzira yakasununguka yeSEM ​​iyo inoshandisa nzira dzakasiyana-siyana kubatsira mashandisirwo ekutsvaga kuti sei webhusaiti yako uye webpages zviri pamusoro kuitira kuti zvikwanise kuzviendesa kune vekutsvaga webhu. Aya maitiro anosanganisira zvinhu zvakadai sokushandisa mazita, mazwi makuru uye tsanangudzo muwebsite uye meta tags webpage yepa webpage, kupa zvinyorwa zvakakodzera pane zvinyorwa, uchishandisa mazita akasiyana-siyana emusoro (kureva

  ), nekubatanidza uye kubva pane zvakakosha zvekushandisa.

• PPC (yakabhadhara kutsvaga kutengesa): PPC (kubhadhara pahomwe yega) kushambadzira kunosanganisira kubhadhara kuva nemichina yekutsvaga inoratidza iwe webhusaiti yako mukati kana pamwe chete nemigumisiro yekutsvaga. Semuenzaniso, Google's Adwords program icharatidza chikwata chako kumusoro kana kurudyi rwejiji chekutsvakurudza (kuiswa kunoenderana nezvimwe zvinhu zvinosanganisira keywords nehuwandu hwezvido). Google ichagadzirawo matanho ako kune mawebsite ari kuita chirongwa cheAdenseense. Kune dzimwe mhando dzePAC marketing, dzakadai seZva Ads. MuPPC kutengesa, iwe unobhadhara nguva imwe neimwe kana munhu akanganisa pane zvaunopa. Kutsvaga kubhadhara kunopesana nekugadzira kutsvaga mune kuti uri kubhadhara kuti iwe webhusaiti yako kana kuti kugoverwa kuratidze zvakakwirira mumigumisiro yekutsvaga.

Ndezvipi zviri nani?

Vanhu vazhinji vanoziva kuti zvipi zvitsva zvinotsvakirirwa zvinobhadharwa zvichienderana nezvisizvo uye zvinowanzotanga kutarisa kune zvingasarudzwa zvesango. Kune rumwe rutivi, kana webhusaiti yako ichitarisa pamapeji ekupedzisira emigumisiro yekutsvaga, iwe unogona kuva nerombo rakanaka kushandisa PPC kuti uonekwe. Nokuti PPC inodhura mari, unogona kufunga kuti uri kushandisa iyo yezvinhu zvaunotengesa, kunze kwekusimudzira kupa pachena kana bhurogi rako.

Nezvo zvakati, vanhu vazhinji vakabudirira kushandisa PPC kutengesa kukurudzira magnetti ekutungamirira kusununguka .

Pasinei nokuti unoshandisa PPC kana kwete, unofanira kushandisa maitiro eSeO, nokuti yakasununguka uye inoshanda.

Tsvaga Engine Marketing kuMatengesi Bhizinesi Rako

SEO

Kunyangwe iwe usingadi kuvimba pane zvinotsvaga injini chete kuti uuye nevatengi nevatengi, havafanire kuregererwa kana. SEO nzira dzakasununguka uye injini dzinotsvaga dzinogara dzichikamba uye dzinochengetedza mawebhusayithi, saka hazvikuvadzi kubatsira kuti vawane webhusaiti yako.

Danho rokutanga nderokushandisa mazita, mazwi makuru, uye tsanangudzo mumutsetse wako wemetatag. Izvi ndizvo zvinotsvaga zvinjini zvinodzidzwa kuti udzidze pamusoro pehuwandu hwewebsite yako. Chinhu chako chepamberi chakatarwa nevashanyi vako vewebsite vanofanirawo kuva nemazita uye mazwi makuru, sekutsvaga injini dzinoongorora izvi zvakare.

Nzvimbo yepaIndaneti inoronga haisi kungobva pane zviri pawebsite yako. Google, nhamba imwe injini yekutsvaga inoshandiswa mazuva ano, inoshandisa zvakasiyana-siyana zvimwe zvinhu kuti iite mawebsite. Zvinhu zvakadai sehutano hwako hwemagariro evanhu, kuonekwa pane dzimwe nzvimbo kuburikidza nekubvunzurudzwa kana kutumirwa kwevashanyi, uye kuiswa mazita semuridzi pane imwe nzvimbo kunowedzera kumira kwako mumaziso eGoogle.

Zvisinei, kana iwe uchiedza kutamba mitambo iyi, sezvaiwanzoita tsika yakawanda kwemakore akawanda, uye iyo Google, kunyanya, yakashanda zvakaoma kumira, inogona kukuvadza nzvimbo yako.

Saka iva nechokwadi kuti unonzwisisa SEO usati waishandisa mune yako yekutsvaga injini yekutsvaga.

Paid Search
Kubatsira kwekubhadharwa kuri kutsvaga ndewekuti iwe unogona kuve newebsite yako yakanyorwa pamapeji ekutanga pane nzvimbo yakakurumbira paGoogle nedzimwe injini dzekutsvaga. Zvisinei, kuratidzira kunongova chikamu chekuita. Iwe unofanirwa kugadzira chikwata icho chisingatongotungamiri kuchitsinhanisa, asi kutengesa kana chero chii chinoguma chaunotarisira. Kana iwe usingazivi zvaunenge uchiita, zvinokwanisika kunyora chikwata icho vanhu vakwevedzwa uye nekusarudza, zvisinei, iwe haugadziri kutengesa. Sezvo iwe uchibhadhara pahomwe imwechete, uye kuvhara kunogona kuwedzera nokukurumidza, unogona kurasikirwa nemari. Semuenzaniso, kana iwe uchibhadhara masentimita makumi mashanu pakudha uye vanhu 100 vobva vodhanisa chikwata pazuva, izvo zvinokubhadhara $ 50 zuva racho. Kana iwe uchitendera chikwata ichimhanya pamwedzi wacho, iwe uchabhadhara $ 1,500 ($ 50 pazuva rakawanda nemazuva makumi matatu) kune avo vanocheka.

Chinhu chacho ndechekuti uone kuti bhadharo yako yekubhadhara haisi kungowanongedza chete, asi zvakare, izvozvo zvinowanikwa zvinoita kuti zvive mari.

Tsvaga Engine Marketing Marketing seBusiness Business

Kana iwe uchiziva maitiro eSEM, kune mamwe mabhizinesi achakubhadhara iwe kuti uvabatsire. Kumhanyira injini yekutsvaga yekutsvaga basa kunogona kuva bhizinesi rekubhadhara pamba. Chinokosha chekutangisa ndechokukwanisa kuratidza uchapupu hwezviwanikwa zvako, kusanganisira organic search ranking ye keywords, pamwe nemari kana zvimwe zviwanikwa kubva pakutsvaga kwekubhadhara.