Wana Chiratidzo chako paAdWords Learning Center
Chipo hachiwanzopiwa kwauri pane imwe sendivha, asi Google AdWords Learning Center inoita izvozvo.
Kune avo vasati vambozviziva, AdWords ndiyo yeGoogle inotengeswa purogiramu. Vashambadzi vanoisa matanho avo paGoogle yenhare kuitira kuti vaonekwe panzvimbo yekutsvaga injini keywords mukati mitsva yekutsvaga yeGoogle uye / kana mitsva yekutsvaga yevashandi veGoogle. Zvinogonawo kuonekwa pamapeji ehutaneti akagamuchira zvivako zveGoogle.
Muzviitiko zvakawanda, vatengesi havabhadhi chero chinhu kunze kwekuti uye kusvikira vasati vamboonekwa uye mumwe munhu achitsvaga pairi.
Purogiramu yeGoogle AdWords ndiyo yekutengeserana kwekutsvaga kwekusarudza kwemamiriyoni evashambadzi. Zvave zvichibudirira zvakanyanya, zvichikumbira kumarudzi ose emabhizimusi, kubva kumabasa maduku emisha kusvika kumakambani makuru Fortune zana. Kutungamira mushandirapamwe weGoogle AdWords kunosanganisira:
- Kusarudzwa kwemashoko ekutsvaga kutsvaga mazwi ekutsvaga anotarirwa
- AdWords mushandirapamwe wekugadzira - kuunganidza zvikwata uchishandisa zvinyorwa zvakasiyana zvemashoko ezvinyorwa uye zvakanyorwa
- Kugadzira mapeji ekutsaurira akazvitsaurira kune avo vanonyorera paAdWords ads - danho iri harisi kudiwa asi rinonyanya kubudirira pane kutungamirira mumwe munhu pajiji yeimba yepaiti
- Kunyora rimwe kana kupfuura mapeji ezvinyorwa, iyo chaiyo kopi inoratidza muAdWords
- Kutarisa bhajeti yemushandirapamwe, kuedza kuparadzanisa kushandiswa uye kutarisa migumisiro
Nzira iyo Google AdWords Learning Center inogona kukubatsira
Tsvaga kutengeserana kana SEM inzvimbo yekutengeserana kweInternet.
Zvechokwadi, zvinoreva zvose organic search engine optimization (SEO) uye kubhadhara-per-click advertising (PPC), asi vazhinji mumhizimusi vachiri kureva kutsvaga kutsvaga seSEM uye kutsvaga kwehupenyu seSeO. Dzimwe makambani ekutsvaga kweIndaneti anopa SEO chete apo vamwe vanopa PPC chete, uye vamwewo vanopa zvose nekuda kwekuti vakawanda vanogona kuti vatengi vanoda kuti vashande pamwechete.
Kuva neruzivo uye mamwe ruzivo inopa hwaro hweInternet marketing marketing services , uye izvi vashandi vari mukuda zvakanyanya. Iwe unogona kukwanisa kushandira kubva kumusha , kune sangano, kana kuti kuzvipira mabasa ako kuburikidza nemasititi akadai seGuru, Upwork nevamwe.
IGoogle AdWords Advertising Professionals Program
Purogiramu yeVashandi veGoogle Yokushambadzira inopa ruzivo rusununguko rwemaInternet kuitira kuti uwane ruzivo nekubuda kweAdWords uye kutora mazano pane zvinoshanda uye zvisingaiti. Zvimwe zvirongwa zvekutsvaga, zvakadai seMicrosoft'sExcellence, zvinovakirwa zvikuru nemafungiro akafanana, saka kuva chiziviso muGoogle AdWords kunozarura mukova wekutarisana nekubudirira nemamwe mapuratifti, zvakare.
Sangano reGoogle AdWords Professional rinowanikwa mumatanho maviri:
- Mumwe nomumwe - akakwana kumabhizimisi emabhizimisi edzimba nokuti haunoda vatsigiri, vashandi kana vashandi
- Kambani - inoda vanhu vaviri vakakodzera muGoogle Advertising Professional purogiramu
Google AdWords Individual Professional Requirements
Google inotsanangura matanho aidiwa kuti uwane Google Advertising Professional kudanwa seumwe munhu:
- Isa chikamu chepurogiramu uye ugare wakamira.
- Bvumirana nemitemo nemamiriro ezvinhu.
- Darika yeChipatimendi Chekudaidzwa kweZvimbiso uye imwe yepamusoro yekuongorora kwezinga.
Google yakabvisa zvido zvekuti iwe unotarisira zvishoma zvidhora $ 1 000 zvekushandiswa kwemadhora mumwedzi mitatu isati yagadzwa, asi zvino iwe unofanira kupedza miedzo miviri pane imwe chete.
The AdWords Learning Center
Nzvimbo yeGoogle yeWebWords Learning Center yakasununguka iri paIndaneti inopa iwe ruzivo rwekutsvaga ruzivo rwekugadzirisa nekugadzirisa mishandirapamwe yeGoogle AdWords kuitira kuti ugone kudzidza kudzidza nekubuda kweGoogle AdWords uye kupedza miedzo. Zvidzidzo zvinowanikwa semamwe mavara kana multimedia. Izvo zvakakwana paIndaneti uye pasina chekuita, saka kudzidzisa hakutengi chinhu.
Iko kuongororwa kunoshandiswa nehutatu hwekudzidziswa kweGoogle pamwe chete uye izvi zvinodhura $ 50. Mukuwedzera pane kuongorora kweAdWords Fundamentals, chimwe chezviongororwa zvitatu zvinotevera zvinodiwawo:
- Tsvakiridzo yekutsvaga Advanced Exam inosvika pakati pepamusoro pezvakanakisisa zvekutarisira AdWords mishandirapamwe.
- The Display Advertising Advertising Ongororo inopindirana nepamusoro pezvakanakisisa zvekutsvaga kuYouTube neGoogle Content Network.
- Kuzivisa uye Kuongororwa Ongororo yakadzama inosvika pakati pepamusoro kune zvakanakisisa maitiro ekuwedzera kushanda kwekombiki uchishandisa Google Analytics, Website Optimizer, AdWords Report Center uye mamwe maitiro ekuongorora.
Zvaunowana neGoogle AdWords Certification
Kuva cheGoogle Advertising Professional kunokupa kuvimbika. Google inokubvumira kuti uratidze Google Advertising Professional logo pawebsite yako. Iko mukana mukuru webasa idzva kana bhizimusi rekumba mune imwe nyika yave ichikurira uye ichiri kukura: kuripa-per-click advertising.