Kutengesa Indaneti Kwakashandura Nyika Yekutengeserana
Internet Marketing (inozivikanwawo sekusimudzira, kubudiswa kwewebhu, kana kudhinda kwema digital) ishoko rinosanganisira rese rekutengeserana kwemiti uye / kana mazano paIndaneti - uye semashoko akawanda-akabatanidzwa, internet kutengesa zvinoreva zvinhu zvakasiyana kune vanhu vakasiyana.
Kunyange zvazvo chinangwa chakajeka chekutengeserana kweterevhizheni ndechekutengesa zvinhu, maitirwo kana kushambadzira pamusoro peInternet, kambani inogona kutengeserana paIndaneti kuudza mharidzo pamusoro payo kana kuti kuongorora.
Kutengeswa kwepaIndaneti kunogona kuva nzira yakakosha yekuona misika yekutsvaga kana kuwana nzvimbo yekutsvaga zvaanoda uye zvido zvayo.
Kunyanya, kunyange zvakadaro, kutengeserana kwepa internet kunoreva maitiro anoshandiswa kutengesa chinhu kana chivako chekushandisa paIndaneti, kusanganisira:
- Website yekugadzira nzira
- Tsvaga injini optimization uye kutsvaga injini kuendesa
- Online promotions
- Reciprocal kuwirirana
- Email marketing
- Zvemagariro evanhu
- Blogs
- Pay-per-click advertising
- Chirevo chekugadzira
- Sangano rekubatana
- Video / Podcasting
Inguva Yokuwana Kutengesa Online
Kana iwe usingashandisi internet kutengesa kutengesa bhizinesi rako iwe unofanirwa kuva. Kuvapo paIndaneti kunokosha pakubatsira vatengi nevatengi kuwana bhizimusi rako-kunyange kana bhizimisi rako riri duku uye remukati. Nzvimbo yepamusoro ndiyo iyo maziso eziso ari apo bhizimisi rako rinoda kuva.
Maererano neForrester Research, US inotengeserana kutengeserana inotarisirwa kusvika $ 370 biliyoni muna 2017, saka vatengesi vekutengesa inowanzogara vachigadzirisa maitiro matsva ekutengeserana kwepaIndaneti mune tarisiro yekufambisa mamwe magweta kumawebsite avo nekuita zvimwe kutengesa.
Maererano neClass Analytics, muna 2015 kudhindwa kwedhijitari kwakabhadhara kusvika 30% yekushandiswa kwemari pamushambadziro, kana $ 52.8 mabhiriyoni. Izvi zvichiri kuisa inenge $ 30 mabhiriyoni mushure mekutengeswa kushandiswa paTV. Zvisinei, kutengeserana kwepaIndaneti kwakawedzera 13% muna 2015, iyo inokurumidza kupfuura chero ipi zvayo.
Zvinokosha zvakadini Internet Marketing?
Maererano neHinan Humans, kubva muna 2016 vanhu vanopfuura mabhiriyoni matatu munyika yose vane internet yekuwana.
Izvi zvinopa mutengesi nhamba isati yave yakawanda yevatengi kuti vasvike nechigadzirwa uye zvipo zvebasa, iripo maawa makumi maviri nemaviri, mazuva manomwe pavhiki. Nzira yekubatanidza yeInternet inobatsira kukurumidza kukurukurirana pakati pebhizimisi nevatengi, vachibvumira mabhizimisi kuti aite nokukurumidza kune zvinodiwa nevatengi uye kuchinja mumusika.
Mhinduro dzepaIndaneti dzakave imwe yezvinhu zvakakosha zvikuru pakutsvaga zvisarudzo nevatengi muNorth America. Maererano nekuongorora kwakaitwa muna 2013 kwakaitwa neDynamensional Research iyo yaisanganisira vatori vechikamu vanopfuura 1000, 90 muzana yevaya vakapindura vakataura kuti mazano akanaka paIndaneti akakurudzira kutenga kwavo zvisarudzo. Zvinofadza, maitiro asina kunaka anowanzouya kubva paIndaneti kuongorora nzvimbo asi Facebook yaiva iyo inonyanya kugadzirisa maitiro akanaka. Forrester Research inofanotaura kuti ne2020 42% yekutengeswa kwezvitoro ichave kubva kuvashambadzi vakakurudzirwa nekutsvakurudza kwemiti yewebhu.
The Impact of Social Media
Maererano neTatatistica, 76% yevanhu vemuUnited States vane imwe yevanhu vanoona nezvekubudisa mitambo uye ne2020 nhamba yevashanduri vemunyika yose yehupfambidzani inotarisirwa kusvika 2.95 mabhiriyoni (650 mamiriyoni aya kubva kuChina chete). Pamusangano wezvemagariro evanhu, Facebook ndiyo inonyanya kukosha - sekupera kwaAugust 2017 Facebook yakange inosvika mabhiriyoni maviri mabhiriyoni vanoshandiswa munyika yose, iyo inosanganisira 26.3% yevanhu vakawanda vari pasi rese (Statistica).
Zvigadzirwa zvefoni zvave nzvimbo huru yekushandiswa kwepa Facebook - 68% yenguva inoshandiswa paIndaneti inotangira kubva kumagetsi efoni. Zvimwe zvemashoko ezvehuwandu zvemashoko ekudhinda zvinosanganisira Twitter , LinkedIn , Pinterest , uye YouTube.
Kubva pakutengeserana kwehuwandu hwemagariro evanhu huri kuwedzera kukosha, kunyange zvazvo mabhizimisi mazhinji asina chokwadi kana mabhizimisi evanhu vari kufambidzana nechokuita sezvo zvakaoma kugadzirisa mabasa ehuwandu hwekutengeserana nehuwandu nekuwedzera kwekutengesa. Maererano neBusiness 2 Community:
- 90% yevanhu vakuru vane makore 18 kusvika ku29 vanoshandisa vhidhiyo yehupfumi (vachienzaniswa ne35% yevaya vanopfuura 65)
- Chimwe chikamu chetatu chemakumi ezviuru chinotaura kuti hutano hwehupfumi ndiyo nzira yavo yavanoda yekukurukura nemabhizimusi
84% ye CEOs uye VPs vanoti vanoshandisa vhidhiyo kuitira kuti vabatsire kuita zvisarudzo zvokutenga
Zvose zana zvepamusoro-soro mabhizimusi anochengetedza kamwe kambani ye YouTube, uye inopfuura hafu (27 kubva ku50) ye CEOs mumakambani makuru epasi rose akaonekwa muvhidhiyo yekambani
Pasinei nokushayikwa kwemaseriki kana kutungamira kwepamusoro, mugove wehuwandu hwemari yekutsvaga hutsva hwakagadzirirwa kuhuwandu hwemagariro evanhu hunotarisirwa kuwedzera kubva panenge 10% pavhareji kusvika anenge 25% ne2021
Kuwana Bhizimisi Rako Online
Kana iwe uri mutsva kumakambani ekutsvaga uye unoshuva kuwana paIndaneti nokukurumidza uye zvisingabatsiri sezvinobvira iwe unogona kutanga nehuwandu hwemashoko ehupfumi sezvakaita Facebook - unogona kugadzira bhizinesi Facebook peji mumaawa mashoma. Zvisinei, kana iwe uchida zvimwe kutonga pamusoro pekuvapo kwako kwepaIndaneti, webhusaiti yakagadzirwa nepamusoro yakakodzera. Zvakanaka iwe unofanirwa kuva newebsite nehuwandu hwehuwandu hwehuwandu hwevanhu, uye imwe neimwe inonamatira kune imwe.
Kuti uwane mamwe mashoko pamusoro pekutengesa bhizinesi rako rekuona paona:
5 Ita Purogiramu Yokudhinda Indaneti
Marketing Online: Basic Strategies Chero Bhizimisi Ringashandisa
Nzira Yokugadzira Social Media Plan
Nzira Yokusimudzira Bhizimisi Renyu pa Twitter
7 Mazano Maitiro Akanakisisa Okushandisa Pinterest Nebhizimisi Rako
Uyewo Anozivikanwa Se: Kubudiswa kweWebhu, webhusaiti yekutengesa, kushambadzira kwepaIndaneti