Marketing Online: Basic Strategies Chero Bhizimisi Ringashandisa

6 Nzira dzekutengesa Online

Unoda kupinda mukushambadzira paIndaneti asi unofunga kuti zvingasarudzwa ndezvipi uye ndezvipi zvirongwa zvekutsvaga muInternet zvingakodzera bhizinesi rako uye bhajeti yako yekudhinda? Iyi inotengeserana inowanikwa muInternet inopa mhedziso yemagadziro aunofanira kusarudza kubva. Ndinokurudzira kusarudza nokushandisa zvinenge zvitatu; kubudirira kubudikidza nekushambadzira paIndaneti kunoenderana nekusiyana uye kushivirira kwemabhizimisi maduku maduku.

Iva neBlog / Website.

Nhanho yekutanga kune kubudirira kwekutengesa paIndaneti ndekuve neimba yepamusha pawebhu.

Hazvina basa kana iwe une webhusaiti yepamutemo kana bhulogi kana kusanganiswa kwezvose. Zvichizopa iwe webhusaiti apo vanhu vanogona kukuwana iwe uye nzira yakanakisisa yekukutaura kwauri, zvinhu zviviri zvichaita kuti uite zvekutsvaga kwako paIndaneti. Saka kana iwe usingatengesi chero chinhu paIndaneti zvakananga, unoda webhusaiti.

Ndinokurudzira bhizimisi kuti vave nebhuku pane webhusaiti yavo kana kushanda sewebsite. Kana ukanyora bhuku nguva dzose uye une chimwe chinhu chakakosha kutaura, iwe uchakudziridza zvinotevera - uye vamwe vevanhu ivavo vachakubatsira kutengeserana kwako kuburikidza nekuparadzira shoko pamusoro iwe uye zvigadzirwa zvako uye / kana mabasa.

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Mabhizimisi mazhinji maduku, kunyanya, anetseka neyikuita sangano iri rekutsvaga muIndaneti, ndinofungidzira nokuti havadi kuburitsa. Vanongoda kuita zvekutengesa pachena paIndaneti . Ndinoti, hapana zvachose chakaipa nekutengeserana pasina mazano emakambani e-online - chero bedzi iwe uchiziva kuti hausi.

Zvose 'zvekusununguka' zvekutengesa nzira dzekutengesa ndinoziva kuti dzinotora nguva yakawanda yekutsvaga, zvichireva kuti vakasununguka chete kana nguva yako isingakoshi.

Mutambo wekutsvaga muIndaneti, kune rumwe rutivi, unotora nguva shomanana uye inogona kuva inyanzvi yekutengeserana kwekombiyuta. Chinhu chokutanga chaunoda kuziva pamusoro pacho ndechokuti pane mazana maviri emari, CPM neCCC.

CPM inomiririra Gari Pakati Zviuru Zvido. Nemhando iyi yekutsvaga muIndaneti, iwe unotenga nzvimbo pane peji yewebhu uye ubhadhara imwe nhamba yezvakaratidzwa kana nhamba yenguva ad yako yako icharatidzwa. Zvizhinji zvemashoko emabhanisi aunoona pane mamwe mawebhusayithi ari kubhadharwa paCMM model.

CPC inomirira Cost-Per-Click kuparidzira. Mumuenzaniso uyu, iwe unobhadhara chete nhamba yezviitiko apo muoneki achisanangurira pachikwata chako, kwete pahuwandu hwezviitiko zvinoratidzwa.

Google AdWords ndiyo ndiyo inonyanyozivikanwa Pay-per-click marketing online program. Paunenge uchitengesa paIndaneti nepurogiramu iyi, unosarudza mamwe mazwi ekuti iwe unoda kuti zvikwata zvako zvibatane nazvo. Apo vanhu vachitsvaga paGoogle vachishandisa chimwe chemashoko enyu, chikwata chako chinogona kuonekwa pedyo nemigumisiro yekutsvaga. Nyanzvi ndeyokuti vanhu ava vanonyanya kufarira zvekushandisa kana mabasa enyu.

Imwe nzira yekutsvaga yekutengesa inofanirwa kuedza kuedza iri kuumba uye kutumira vhidhiyo yepaIndaneti (kana kune webhusaiti yako kana nzvimbo yakakurumbira yekugoverana mavhidhiyo yakadai seYouTube). Ivhidhiyo yepaIndaneti inogona kutengesa goridhe yepaIndaneti kana ikava yakakurumbira.

List Directory

Kuwedzera bhizinesi rako kune zvakakodzera mazita ekutsvaga (nzvimbo yekunyoresa mabhuku, mabhizinesi mabhuku, etc.) ndeimwe nzira yekutsvaga paIndaneti inotora nguva shoma uye inenge isingadhuri.

Chero zvingave zvikwata zvemabhizimisi zvemukati, zvakadai seChenic Chamber of Commerce, zvichida ine mawebsite apo vanobvumira nhengo kuronga mabhizinesi avo paIndaneti uye zvichida kunyange kuisa zviziviso panzvimbo iyi pamadhora chaiwo. Tsvaga dzimwe nzvimbo dzekugara, kunyanya izvo zvine chokuita nekushanyirwa, uye ona kuti iwe wakanyorwa ipapo, zvakare.

Zvadaro kune mazamu anozivikanwa. Iwe uri Virtual Assistant? A CGA ? Mutengesi weCanada? Chero zvaunobatanidza nehutano hwako, mikana yakanaka kuti sangano rine nzvimbo ine tsanangudzo yemamiti. Kunewo zvakawanda zvepamakambani ekubatanidza mapoka emasangano / zvikamu zvinokurudzira kutengesa paIndaneti.

Kubatanidzwa mune zveMedia Media

Kubatana nehurukuro pa Twitter, Facebook, uye maforamu, kutumira paFlicker neYouTube, kupindura kune vamwe vanhu mabhuku, pane mikana yekutsvaga paIndaneti.

Kutengesa muIndaneti kuburikidza nehuwandu hwemagariro evanhu kunoda nzira yakajeka kupfuura kutengesa paIndaneti kuburikidza nekutengesa kana kutora mazita Nevamwe vese vese vanoita zvekugarisana , hunyengeri ndechekubatana nekunzwisisa uye kuedza kukurukura pane kungozivisa zvivako zvako kana mabasa. Mhinduro dzakadai se "Zita rakanaka. Ona nzvimbo yangu www.worldsbesttamales.com nokuda kwemasaramende akaisvonaka enyika" inongova spam, kwete kutaura. Kuti uwane zvakawanda pamusoro pokuti ungaita sei kubudirira pakushambadzira paIndaneti pane zvekugarisana kwevanhu. Ona:

Izvo zvakashata zvehuwandu hwemagariro ehupfumi ndeyokuti nguva inopedza. Kana iwe uchida kuzviita zvakanaka uye ukaona chero ipi zvayo inobatsira kubva pauri, unofanira kushanda pairi. Iyo yakasununguka ndeyokuti yakasununguka uye inogona kuunza huwandu hwakawanda pamusoro pezvigadzirwa zvako / maitirwo kana chimwe chinhu chawakamboita paIndaneti (chinyorwa, vhidhiyo, chinyorwa) chinozivikanwa.

Online Networking

LinkedIn inofanirwa kutaurirwa zvakanakira mune chero kukurukurirana kwekutengesa mitambo . Chinangwa chayo chakataurwa ndechekubatsira vashandi venyika kuti vabatanidzane kuti vawedzere kubudirira kwavo. Sekunyora uku, LinkedIn ine mamiriyoni makumi mana emamiriyoni munyika dzinopfuura 200 nenharaunda pasi rose. Icho chinhu chakasimba chekutengesa internet, ichikupa mukana wekubatana nevanogona vatengi, vashandi pamwe navo, uye vashandi pamwe navo.

Kunze kwekuva tsime guru rekutsigirwa uye ruzivo, mapoka akaita seaya anopawo dzimwe mikana yekutsvaga. Dzimwe nhengo dzingave dzinogona kutengesa kana kutumira mhepo sezvo dzichikuziva iwe uye zvaunoita.

Kungofanana nehuwandu hwemagariro evanhu, kubudiswa kwepaIndaneti kunoda kutora nzira yakangwara Mutemo iwoyo wekutanga unoshanda pakushandura kweInternet iyo inoshandiswa pakubatanidza chiso nechiso. Ipa, kupa, kupa uye usanetseka pamusoro pokugamuchira; iwe uchada, zvichida mukukura, nzira dzine simba kupfuura iwe wawakambofunga.

6) Email Marketing

Imeyero yekutengesa ndeimwe yenzira dzakanakisa uye dzakasimba zvikuru dzekutengeserana kwemaInternet mumaonero angu. Nechinhu chimwe chete, kana uchinge wakagadzira tsamba ye email, (cherechedza shoko rakagadzirwa, risina kutengwa), iwe uri, chaizvoizvo, kuparidzira kune vakashandurwa, kutumira shoko rako rekutengesa zvakananga kune vanhu vakatoita kuti vafarire mumidziyo yako kana mabasa.

Kune imwe, email ndeyekushandisa yakanakisisa yekuvaka ukama nevatengi vako, kukubvumira kuti uite mabhizinesi maviri okudzokorora uye yakanaka-ye-muromo.

Nhau dzekutsvaga dzinogona kutumirwa kune e-mail urongwa hwawakavaka kubva kuvanhu vakapa ruzivo rwakakosha pane webhusaiti yako, somuenzaniso, kupa avo vanogona vatengi vane nhau dzekuvandudzwa pamusoro pekambani yenyu, zviitiko zvinouya uye / kana zvipo zvinokosha - uye, zvechokwadi , uchivayeuchidza kuti bhizimusi rako riripo uye kuti zvichida inguva yeimwe kushanyira.

Mapurogiramu e-mail akadai se VerticalResponse uye Constant Contact anokubvumira kuti uite ma email yako kune unogona kukwanisa mutengi kuitira kuti ugone kutumira makasarudzwa akasarudzwa mazita kune zvavanoda uye zviito.

Kutengesa Online neIndaneti Kwakangofanana Nenzira imwe

Kungofanana nekudengesa chero kupi zvako kwekutsvaga kwekutengesa, maitiro ako ekutengeserana paIndaneti anoda kurongwa Saka usangotumira chimwe chinhu pano uye uise chimwe chinhu ipapo uye uone kuti uri kutengesa. Gadzira kambani yemakambani ekutengeserana uye urongwa uye kuenzanisa mitsva yako sezvaunoda neimwe yekutengesa.

Uye rangarira zvakare, izvo zvinotarisa zvinenge zvichiri nyaya . Kana iwe wakanyatsotarisana nevanogona kutenga vatengi uye kunyanya iwe wakasarudza uye ukaisa zviziviso zvako zvekutengesa kana kutaura kwako, zvinobudirira iwe mukana wako wokudhinda uchava.

Chinhu chakasiyana nekushambadzira paIndaneti, zvisinei, iyo inoshamisa inosvika. IInternet inopa bhizinesi rako mukana wekusvika zviuru uye zvichida kunyange mamiriyoni evanhu vasingazombokunzwa nezvezvigadzirwa zvenyu uye / kana mamwe mabasa - kuita kutengesa muIndaneti mukana wokutsvaga wausingadi kupotsa.