Maitiro Asingabatsiri Anogona Kufuridzira Vatsigiri Ne Infographics

by Latasha Doyle

Munhu wose Anoda Infographics

Sezvo isingabatsiri, unoda kuti vanhu vauye nechinetso chenyu kana shoko. Hafu yebasa rako iri kuedza kuisa pfungwa kune basa rinokosha raunoita, matambudziko aunoda kugadzirisa kana vanhu vanoda rubatsiro rwako.

Zvisinei, kuwana "shoko kunze," unofanira kuonekwa. Iwe unogona kuoneka sei apo uchikurudzira vanhu kuti vabatane nemhosva yako? Saka kazhinji, kusina purogiramu kunonamatira kuedza kutsvaga zvigadzirwa zvakanakisisa zvekuti vabatsire kuwedzera kusvika kwavo uye kungoona zvishoma zvigumisiro.

Uyezve, ini ndinotengesa nharo yako isina maturo ine toni yezviverengero zvinotsigira nyaya yezvaunoita zuva rimwe nerimwe. Asi, maziso evanhu vazhinji anopenya pamusoro paanosangana nenhamba dzakaoma.

Nenzira yakanaka, pane imwe nzira (iyo vanhu vanoda) kukurudzira vatsigiri uye kukura kuonekwa kwesangano rako: Infographics.

Uyewo, infographics, kunyange zvazvo vagara varipo kwekanguva, vave nyore nyore kune ani zvake kuti aumbe. Zvose zvaunoda ndezvimwe zviri nyore kushandisa zvishandiso zvishandiso uye fungiro shomanana yekuita zvinonakidza, zvinonakidza kutarisa, uye zvidzidzo zvemukati chepographic izvo iwe unogona kushandisa chero kupi zvako uye chero nguva.

Tongotarisa mienzaniso iri pasi apa kuti ufunge mafungiro ako pamusoro pokuti mararamiro ako angashandisa sei infographics zvakajeka mukutaurirana kwako.

01 - Zviratidzo Zvinokurudzira

Infographics haifaniriwo kunge yakagadzikana-yakazara nenyaya yakaoma. Zvose zvaunofanirwa kuita ndeyokushandisa mifananidzo panzvimbo yemashoko. Zvichida

Pasinei nokuti iwe unoshandira dhipatimendi rokudhinda, chengetedza hupfumi hwevanhu kana zviitiko zvakananga, unoziva kuti kune zvakawanda zvinogadzikana izvo zvisingabatsiri zvingaita.

Kune mavhidhiyo , kupikisa, webinars, Facebook Live , uye nhepfenyuro . Zvisinei, zvakadini kana izvo zvisina kushandira sangano rako, kana iwe hauna nzira (kana nguva) yekuita kuti iite basa?

Cue i nfographics.

Infographics, iyo inonyatsoputsika ku "mifananidzo inodzokorora ruzivo," yakava mamwe ezvinyorwa zviri nyore uye nyore nyore zvinogadzirwa. Iwe zvichida wakaona uye wakagovera infographics, ingave iwe pachako kana sangano rako nokuti vanodzokorora ruzivo nenzira yakadaro.

Vanhu ndivo zvisikwa zvinoonekwa (65 kubva muzana vedu isu tiri vanhu vanoona), ndicho chikonzero nei infographics inobatsira zvikuru. Imavara, mifananidzo, uye sangano rinowanzoitwa ne infographic rinotarisa ziso - uye rinochengeta munhu.

Kutaura nezvekucherechedza, wakanga uchiziva here kuti mavhareji ekucherechedza kwevanhu iye zvino anenge anenge masere 8? Zvidzidzo zviri kuwana kuti zviratidzo zvakadai se infographics ndeimwe yenzira shomanana dzekucheka "tape tsvuku" yakakomberedza vateereri vedu. Muchidimbu, infographics inokwezva zvioni zvinoonekwa zveuropi, zvichiita kuti vanhu vateerere.

Infographics ndeimwe yezvinhu zvakabatanidzwa zvakanyanya paIndaneti, zvinoreva sangano rako richa "kuonekwa" nevanhu vakawanda. Asi ivo vanopawo sangano rako mukana we-we-mu-mutsa: kutengesa kushandiswa.

Zuva rimwe nerimwe, nhamba ye infographics yakasikwa inowedzera ne1%. Vanhu vakawanda, masangano, uye mabhizinesi ari kushandisa masimba ezviratidzwa izvi, zvichida nokuti vanopa:

Adaptability. Iwe unogona kuchinja zviyero, shandura mafomati kana mavara kune marashi yako, uye uzvishandise mune zvose zvaunoda. Kubva pamabhanhire, zviitiko zvinotenderera, kutumira maimiriri uye zvekugarisana kwevanhu, infographics inogona kushandiswa pose pose sangano rako ravanoda.
Unique Content. Chimwe nechimwe chine ruzivo chakasiyana nedzimwe ruzivo kana ruzivo, pamwe chete nemhando yakagadzirwa. Sangano rako rinogona kushandisa marimiro aro, mavara ekutungamira, uye dunhu rega roga kuti igadzire mufananidzo unoti, "Uyu ndiyani isu tiri!"
Zviri nyore. Kunyangwe masangano anowanikwa nguva yakawanda-inokonzerwa nekwenyika inogona kuita infographics dombo iro rine dzakasiyana-siyana zvepaInternational tool. Infographics haifaniriwo kunge yakagadzikana-yakazara nenyaya yakaoma. Zvose zvaunofanirwa kuita ndeyokushandisa zviratidzo panzvimbo yezvinyorwa (ona mufananidzo uri pasi apa) uye iva nechokwadi chekuti ruzivo rwunopera mukudzingirira basa rinokosha pane rimwe sangano rako.

02 - Itai Vatsigiri Vedu Kuziva Nevanhu Vatinobatsira?

An infographic inogona kuva nemhosva inotora mashamba akaoma mukati memwoyo kubata zviratidzo.

Asi Tichatii ne Inf Infrase?

Iwe unogona kunge uchifunga, "Izvo zvose zvinonzwika zvakakura, asi chii chatingaita kunyange nechinopera pamusoro?" Nhamba imwechete iyo sangano rako rinofanira kukumbira usati rasika chero ripi zvaro rinofanira kuva: "Izvi zvinoshanda here?"

Izvozvowo ndezvechokwadi zve infographics. Kuti ikubatsire kuwana zvishoma "zvinobatsira" infographic pfungwa dzinokurudzira vatsigiri vako, zvibvunze mibvunzo inotevera.

Tora iyi infographic semuenzaniso:

Mumashoko mashoma nemifananidzo, Citizens for Public Justice yakatsanangura:

Nhamba yevanhu vanodikanwa vanoda rubatsiro
Nhau dzinotarisana nevanhu ava
Nzira iyo sangano iri kushanda kuti rive nemhepo

Ko sangano rako raigona kuita chimwe chinhu chakafanana here? Iwe unogona sei kutaridzira kushandura basa raunoita?

03 - Vanhu Vose Vanoziva Zvavanogona Kubatsira Here?

Ita chiito nyore nyore ne infographic.

Usambofungidzira chero chinhu. Ichokwadi ndechekuti kunze kwezvipo uye kuunganidza mari, vanhu vazhinji havazivi kuti vanogona sei kubatsira kugadzirisa zvinetso zvatiri kutarisana nenyika.

Iwe unogona kusimbisa nzira iyo "munhu wezuva nezuva" anogona kutsigira sangano rako, vanhu vauri kuedza kubatsira, kana matambudziko ari kuedza kugadzirisa.

Tora iyi infographic, somuenzaniso. Inoisa nzira dzinoverengeka dzakatsigirwa nevatsigiri veMwana Child End vanogona kutora matanho. Vanhu havasi ivo chete vanonzwa vachiwedzerwa simba, ivo vachadawo kutsigira chikonzero chakaita kuti zvive nyore kuti vaite, kubva kungobvunza mibvunzo kupararira shoko, kuisa mari kune zvakanaka.

04 - Vanhu Vanoziva Zvatinoita Here?

An infographic inogona kuratidza peoplle kuti mari yose inobatsira sei.

Sezvo vagari venguva dzose, vanhu vanoziva kuti kusava nehupfumi kuita basa guru, kuti vanoita mutsauko, uye kuti ivo vanokosha.

Zvisinei, izvo zvinoshandurirwa kuti vatsigire here? Kunze kwekuti vachinzwa vachibatanidza pane zvauri kuita, havazobvaki zvikwama zvavo, vanozvipira nguva yavo, kana kutsvaga kuchinja. Infographics inogona kukubatsira iwe kuti uite izvozvo, zvisinei.

Iyi infographic inonyatsoita izvi.

Munguva pfupi, Charity Sub yakaratidza:

Vanhu vangani vakabatsira
Izvo mari yavo inowedzera
Izvi zviri kuchinja sei dambudziko racho

Ichokwadi kuti pane zvisingakwanisi kugumira kune izvo zvinyorwa zvingaita kune sangano rako. Kunyange zvazvo vazhinji vasina ruzivo vachishandisa infographics mumasangano ekutarisana nevanhu (social media, emails, print marketing), unogona kuzvishandisa zvakare:

Internal reports
Batsirai ruzivo
Media makikiti, zvinyorwa zvemishinari, nezvimwewo.
Mishumo yemari
Dhiabhorosi kushandira pamwe nezvimwe zvisina maturo
Seminari, magungano, zvinyorwa
Web conferencing, live streaming

Infographics ichokwadi chimwe chezvikamu zvakanyatsogadziriswa zvehutano nokuti hauna kukwaniswa neve-fomu mavara kana vhidhiyo yakabatana. Sayenzi inofanirwa zvakare kumashure kwepographics up; inoshanda.

05 - Unoda Zvimwe Zvikonzero Zvokushandisa Infographics?

Dzidzo dzakawanda uye dzakawanda dziri kuwana hutachiwana hune huwandu hwehutano hwehutano huri pane hutano hwevanhu, zvipo, uye kunyange kutaurirana uye kufambisa. Saizvozvo:

Vashandi vanowanzoitawo makumi matatu kuti vaverenge infographic pane chidimbu chemashoko.
Mitambo yezvemagariro evanhu ine mufananidzo inowana 39% mamwe masangano pane zvisiri zvifananidzo.
Mifananidzo yakasiyana-siyana yakabatanidzwa nemanzwiro; mifananidzo iri 17% yakawanda inonyengetedza pane zvinyorwa.

Infographics inoshandiswa mumakambani ekudhinda anogona kuwedzera kusabatanidzwa ne 35%, kushandura kune mimwe mipiro, vanozvipira, nekuzivikanwa kwevhidhiyo. Chimbofungidzira basa rakakura sangano rako raigona kuita nerubatsiro rukuru munzvimbo idzodzo.

Kuonekwa kwepaIndaneti ne infographics ndeimwe yenzira dzinokurumidza kukura kuitika kwehupfumi hwako munyika yanhasi, asi infographics yakashandura. Usatya kuzvikanda mukunyorera kwako kutengesa, yako inoshuvaridza mitsara, kana maimeri ako, zvakare. Izvo ruzivo rwakakosha iwe ungogovana, vanhu vakawanda vanozosigira chikonzero chako.

06 - Zvose Zvaunoda ndezveNhau

Yenyu isingabatsiri yakatanga nenhau. Zvichida yaiva nyaya yevanhu vaida rubatsiro, kana imwe mamiriro ezvinhu akaita kuti vatsigiri vaite chimwe chinhu. Zvichida ichi chido chinoramba chiripo chekudzidzisa nekuziva. Pasinei nokuti nyaya yako isingabatsiri inoda kutaurei, edza kuti ichitaridzire.

Infographics inogona kukubatsira kuti udzike pakudzingirira - tsika chaiyo kumashoko ako - kana iwe uchitarisa pane izvo vatsigiri vako, vanozvipira, kana vanopa mari vanoda uye vanoda kuziva. Kana iwe uchida kusimbisa chikonzero chako uye zvauri kuita, shandisa infographic inodzidzisa nekuita.

07 - Nguva Yokutanga Kuumba

easelly

Unoda zvimwe nekukurumidza uye tsvina infographic tips kuti ikubatsire kutanga? Hezvino zvinhu zvishoma kuti uchengetedze mupfungwa paunofungisisa:

Gadzirira vateereri vako. Usabatanidza mifananidzo kubva kune dzimwe masangano, uye usango "shandisa zvakare" mashoko. Itai kuti zvive zvakakodzera kumapurogiramu enyu, vakuzvipira, kana nzvimbo dzauri kushanda nadzo.
Tarisa pakarenda. Pane mazororo anouya achikwanisa kuwedzera zvipo here? Une chiitiko chamungada kuchisimbisa here? Rongedza zvakakosha nyaya dzepa infographic uye tanga kuumba iye zvino; usamirira!
Shandisa mafananidzo ako. Izvi zvinoreva kuve nechokwadi chekuti mifananidzo yacho yakakura zvakakwana ye Twitter (iyo usani hwemufananidzo hudiki pane dzimwe nzvimbo), SEO, uye kuvhara.
Wedzerai zvinyorwa nekugadzira mutsara. Zvimwe zvinyorwa zvinogona kuva mapeji nemapeji akawanda. Bvarura iwe kusvika pane zvishoma zvishoma (funga mapikisa mazana mapfumbamwe) uye ugove zvidimbu. Izvi zvinoita kuti iwe uve "bang buck yako" uye unochengeta vanhu vanofarira.
Usakanganwa Call to Action. Yeuka kuita kuti kubvunza zvive pachena, sezvamunoita mumagwaro ekubhadhara mari . Iva nechokwadi chokuti unosanganisira chimwe chinhu chine "Ipai iko zvino" kana kuti "Isai kuti muzvipe" pasi pe infographic yako. Iwe unogonawo kugadzira mufananidzo unoratidza izvo vanhu vanogona kuita kuti vatsigire dambudziko rako pachavo.

Nekugadzira iyo infographic, iyo mitanhatu yakanakisisa maitiro mu infographic kumusoro ichakubatsira iwe kutanga. Dzinosanganisira:

Zvishoma ndezvokuti: chengetedza mavara uye chengetedza mifananidzo iri nyore
Iva akafanana. Kana ukashandisa zvifananidzo, usakanda mune rimwe ruzha rwemhando.
Shandisa nzvimbo yakachena yakananga. Ziso rose rinoda zororo.
Shandisa zvinyorwa zvinopfuura ma fonti maviri musingasviki matatu matatu
Chengeta uwandu hwako hwepographic hunonzwisisika. Nyanzvi dzinoti hupamhi hunofanira kuva mazana matanhatu kusvika ku735 pixel uye hukwirira kwete zvingasvika 5000 pixels.

Unakidzwa ne infographics yako asi usambokanganwa chinangwa chavo chakakomba pakuwedzera shoko rako.

Latasha Doyle munyori akazvipira anogara kuDenver. Anonyora pamusoro pezvinhu zvose zvakasiyana-siyana zveApelel.ly uye ane chido chekubatsira kusina purofiti kuita basa ravo rinokosha zvikuru. Kana asinganyori, anogona kunge achiverenga kana kumugadzirira zororo rakatevera.