Email Marketing Kugona Kubudirira Kwazvo Kutengeserana KweBusiness Small
Zvizhinji zve email ine spam isu tose tinowana kuzivisa 'maitiro' pamusoro peizvi, uye iyo ndiyo muenzaniso wakanaka wekutengesa email panguva yakaipa; the mindless email barrage.
Mumwe munhu pane imwe nzvimbo anotenga mutsamba ye email (kana akawanda!) Uye anotumira email pamwe nemiganhu ye "Tora ___________ (zita rechigadzirwa) kwe $ $ chete! (chiyero) kune vose vari panhamba - dzimwe nguva kakawanda. Zvose izvi zvinodzvinyirira munhu wose uye kupa email kutengesa zita rakaipa.
Pakukwanisa kwayo, kuendesa kwemaimeri kunobvumira mabhizimisi kuchengetedza vatengi vavo kuziviswa uye kugadzirisa kuparidzira kwavo kune vatengi vavo.
Email Marketing (Marketing Marketing) Inogona Kuitwa Munhu
Mamwe mapoka evatengi vanogona kutarirwa kana kunyange vanhu. Kupa mumwe mutengi mikana yakakosha pane zvekutengesa uye / kana mazano kune zuva rekuberekwa kwevatengi, somuenzaniso, ndeimwe muenzaniso wekutsvaga kwekutsvaga email. (Yekudyara inogona kutumira email kune vatengi pamusi wekuberekwa kwavo inopa 50% kubva pane imwe yega,) Email marketing inobatsira bhizinesi kusimbisa nekuchengetedza ukama nevatengi munguva inotarisira kuti kuwedzera kutengesa uye kuwedzerwa kuvimbika kwevanhu.
Imeyero yekutengeserana yakanakisisa maitiro inosanganisira kukurudzira iwe pachako runyora rwemaimeri panzvimbo pokutenga mazita e-mail (s) nekuita kuti iwe uitewo mazita emahofisi ako e-opt-in panzvimbo pokusarudza (uchishandisa mvumo-based email marketing). Imeyili inofanirawo kugadziriswa kushandiswa kwemafoni sekuenderana nehuwandu huwandu hwemahafu emaimeri hunovhurwa pamagetsi efoni.
Kubatsira kweExpress Marketing
Iyo mbiri mbiri dzakakosha yekutengesa maimeri inotengeswa uye inononoka . Emailing inzira inodhura yekutengesa kambani yako nemishonga yayo uye / kana maitirwo akaenzaniswa nemamwe marudzi akawanda ekudhinda. Zvakare zvakare zvakajeka kuisa uye kuongorora mishandirapamwe yekutsvaga email, zvichiita kuti ive yakawanikwa zvikuru yekutengesa kumabhizimisi maduku.
Nhau dzekutsvaga dzinogona kutumirwa kune e-mail urongwa hwawakavaka kubva kuvanhu vakapa ruzivo rwakakosha pane webhusaiti yako, somuenzaniso, kupa avo vanogona vatengi vane nhau dzekuvandudzwa pamusoro pekambani yenyu, zviitiko zvinouya uye / kana zvipo zvinokosha - uye, zvechokwadi , uchivayeuchidza kuti bhizimusi rako riripo uye kuti zvichida inguva yeimwe kushanyira.
Email Marketing
Muzera rekuwedzerwa kushandiswa kwehupfumi rwemashoko ekutengeserana, email yekutengeserana ichiri kutonga mhepo, maererano nekuongorora kwakaitwa neHomePapa:
- 94% yevashandisi veIndaneti vanoshandisa email, asi 61% chete vanoshandisa huwandu hwemagariro evanhu
- 75% yevashandi vekutsvaga paIndaneti vanoti email yekutengesa ndiyo nzira yavo yakashambadzira yekudhinda
- iyo "sarudza-in" chidimbu chema email inobvumira kutengesa nemvumo
- email yekutengesa inobvumira kutarisa nehuwandu hwevanhu (makore, mari, nezvimwewo)
- e-mail mharidzo dzine ruzhinji rwakakura rwekufambisa maitiro kunze kwemashoko ehurumende
- email inopa mamwe mapepa uye kuongorora, kufanana nekudarika-kuburikidza nemitengo, mahara akazaruka, kubhadhara mitengo, uye kutendeuka
Kubatsira kukuru kwemaimeri pamusoro pemasangano ezvehupfumi ndiko kuti tarisiro nevatengi vanogona kuona email kune varaidzo. Kungotumira chimwe chinhu hakurevi kuti munhu wese waunoda kuwona mharidzo yako achaiona. Nzvimbo yako inogona kunge isingatauri mumatambiro ako e "social media streams". Zvisinei, e-mail ichagara mubhokisi rebhokisi kusvikira raverengwa (kana kubviswa).
Zvakanaka, email yekutengeserana inofanira kuenda mumaoko-pamwe-nhepfenyuro. Kuwedzera huwandu hwemashoko ehupenyu "Sezva" kana "Shandisa" mabhodhi kumakero ako ekutengesa anopa imwe nzira yekuti vatengi vauye nekodhi yako. Snippets yemhinduro dzakanaka kubva kuvanhu vanoita zvevhidhiyo vanogona kuiswa mune emaimeri, uyewo, zvigaro zvemashoko ezveshumo zvinogona kushandiswa kukurudzira vateveri kuti vanyatsotumira kune email yako newsletters.
Imeyero yekudhinda inogona kuwedzera zvakanyanya mari yako kana iwe uchiita zvakarurama. (Ona mazano ari pasi apa.) Iyi nzira yakanaka yekuita kuti vanhu vashanyire uye / kana kuti vadzokerezve webhusaiti yako kana bhurogi, uye mamwe magwara anowanzoenderana nemamwe mari.
Email Marketing Marketing Tips
1) Zvivakwe iwe pachako. Izvi zvatove zvataurwa, asi kutenga mazita e-mail inoparadza nguva. Zvose zvaunoda kuita nekutumira maimeri asina kukumbirwa zvinodzima vazhinji vevanhu vamunotarisira kuve vatengi uye vanomira dambudziko rekunyorwa se spammer.
2) Teerera kumitemo yeCAM-SPAM Act. Mitemo iyi inosanganisira kuva neshoko risina unyengeri, nzira yekusadzidzira, uye zita rako nekero pamagumo eemail.
3) Usangotumira matanho kutenga nguva yose. Shandisa maimeri ako kuti uite ukama nevatengi kuburikidza nekugoverana unyanzvi hwako uye / kana hwevamwe, uchivapa mazano nemanzwisisiro avanogona kukoshesa. Shandisai ruzivo runovaita kuti vazive zvakawanda pamusoro pako uye / kana kambani yako kana iri inonakidza.
4) Tora mazita ako zvakanaka . Yeuka kuti vanhu vamunoshandisa email kuti vataure navo vakakuvimbisa nemamerica nemazita avo; ivo vakakodzera kukuremekedza kwako. Sezvo iwe unofanirwa semukana wekutendeuka kubva kune vatengi kune vateki uye kunyange vhangeri nekuda kwechikwama chako, vanhu vanoda kutaura pamusoro pavo uye kugovera mharidzo yako uye kubatanidzwa mune chero nzira yavanogona.
5) Gadzirira purogiramu kana iwe uri kuita pepanhau. Kutumira email pazuva rimwe chete kana mazuva kunogona kubatsira vanyori vako kuziva zvavanotarisira kubva kwauri uye nguva.
Uyewo Anozivikanwa se: E-mail marketing, direct email email.