Kunyange zvazvo tichida kuverenga pamusoro pekubudirira kwevanhu vakawanda, apo mutengesi anosimudzira mamiriyoni emadhora mukutsvaka kuvaka chiroto chake, kwete mapurogiramu anoguma kubudirira.
Mamwe mapurogiramu anokundikana kusvika kune vavariro dzavo dzekubhadhara uye vamwe, kunyange mushure mekusimudza mari yavanenge vachida kusimudza, vanoedza kurwira chigadzirwa.
Tanyora zvisati zvaitika kuti mamwe emakambani makuru evanhu vakawanda uye akabudirira akapfuura akatanga kutambura. Sezvo mamwe mapurogiramu akakurumbira ari kunonoka. Kickstarter munguva pfupi yapfuura yakashandurwa kuva nyanzvi ye crowdfunding, Ethan Mollick yeYunivhesiti yePennsylvania, kuti aone kuti mangani emakambani evanhu vakawanda akakundikana kuunza zvinhu, nenguva kana zvachose .
Kubva Kickstarter:
MunaMarch 2015, takakoka nyanzvi kubva kuWharton School yeYunivhesiti yePennsylvania kunobatsira kupindura mubvunzo uyu. Purofesa Ethan Mollick ndiye nyanzvi yekuita zvemabhizimisi uye innovation iyo yakagadzira chiongorori chekuongorora kuongorora vanenge vanenge 500 000 vatsigiri pamusoro pemigumisiro yepurogiramu uye manzwiro ekutsigira.
Chii chakakonzerwa neKickstarter
Prof Mollick chikamu chevasarudzo vashoma vatsvakurudzi vakaita basa rakadzika munzvimbo yevanhu vakawanda.
Kickstarter yakasimbisa kuti kutsvakurudza uku, kwakaitwa pamwe neWharton School of Business, kwakaitwa zvakasununguka uye mapato maviri akazvipira kuparidzira mhinduro dzavo, chero zvavaive . Hezvino izvo zvakadzidza zvakawanikwa pakasvika mapoka evanhu vakawanda vasina kukwanisa kupa:
9% yezvirongwa zveKickstarter yakakundikana kuunza mibayiro
8% emadhora akapikira akaenda kumapurogiramu akakundikana
7% yevatsigiri vakakundikana kugamuchira mubairo wavo wakasarudzwa
65% yevatsigiri vakabvumirana kana vakabvumirana zvakasimba neshoko rokuti "mubairo wakapiwa panguva
Pano Purofesa Mollick akapfupikisa zvakaguma zvekuongorora kwake:
"Project project backers inofanirwa kutarisira kukundikana kwehuwandu hwemapurogiramu 1-mu-10, uye kugamuchira zvekubhadhara 13% yenguva. Sezvo kukundikana kunogona kuitika kune ani zvake, vavaki vanofanira kuongorora, uye kuronga, nzira dzavanozoshanda nevatsigiri kana chiitiko chichikundikana, kuchengeta mitsetse yekukurukurirana yakazaruka uye kutsanangura kuti mari yakashandiswa sei. Pakupedzisira, hakuonekwi kuva nedambudziko rakagadziriswa rinosangana nokukundikana (kana kukanganisa) paKickstarter, uye huwandu hwamapurogiramu hunoita sehwokupa. "
Zvimwe Zvikamu Zvine Kukundikana Kwepamusoro Matengo
Mishandirapamwe yevanhu vakawanda yaunowana paKickstarter kana Indiegogo iri mune teknolojia uye mitambo yemitambo. Zvimwe zvezviitiko izvi zvakamutsa mamiriyoni emazana emadhora evanhu vakawanda pamabasa avo. Chidzidzo chacho chakatarisa kukundikana kwezvikamu zvakasiyana-siyana zvevanhu vakawanda kuti vaone kana pane chidzidzo chingaidzidzwa ikoko.
Tsvakurudzo yakawana kuti kukanganisa kwemapurojekiti kumativi ose ekugadzira mapoka hover mukati mekuyera kwakadzika kusvika 9%.
Zvirongwa kubva kune mamwe maitiro zvinowanzokundikana zvishoma pane vamwe, asi hapana mazano makuru. Mollick akacherechedzawo mari yakawanda yeiyo mishandirapamwe yakakwira uye yakaona kuti mapurojekiti akakura kudarika madhora 1000 akangokundikana pamwero wepamusoro (anenge 14%) kupfuura yevhareji (9% kushaya kwekuita).
Pakupedzisira, Mollick akaongorora vaongorori vatsva kuti vawane manzwiro ekuti vasavavo vasina kuwana chigadzirwa chavakaita chakavabatsira. Kukundikana kwakanga kusina kukwana kuvhiringidza vatsigiri zvachose kubva kune vakawandafunding (73% vakati vaizodzokera kune rimwe basa). Asi kuti vadzidzisi vekugadzira basa vakabata sei kukanganisa kwakava nemigumisiro yakawanda kune vakapindura.
- mune 15-20% yemhosva, vatsigiri vakazivisa kuti kukanganisa kwakaitwa zvakanaka nevakiki.
- Inenge 13% yevatsigiri vemapurogiramu akakundikana anonzi awana kubhadharwa kana zvimwe zvipo kubva kumusiki
- Uye 17% vakabvumirana kana vakabvumirana zvakasimba kuti vakanzwisisa nei chiitiko chacho chakakundikana
Paiva nematambudziko akakundikana uye achiripo, vaipindura vakanyatsotamira kumushandirapamwe wakapiwa kuti Musiki akagadzirisa sei kukanganisa.