An Essential Content Content Kuongorora Vatengi Vemabhizimisi Makuru

by Alyssa Gregory

Sezvo muridzi wemabhizimisi, zviri pachena kuti iwe watowana kare simba rekugarisana nehutano senzira yekutsvaga. Kutengeswa kwevhidhiyo mune zvemagariro kazhinji kunotora nguva yakawanda kudarika iyo inoshandiswa mune zvemari apo iine mikana yekuwana vanhu vakawanda, zvichiita kuti iite basa rakakwana rokutsvaga bhajeti-vanoziva bhizimisi duku rebhizimisi. Kubva pane izvozvi nezvimwe zvinhu zvakawanda, tinoziva kuti sei nhepfenyuro yezvemagariro inokosha kune chero mumiriri webhizimisi wekambani anoda kusvika kune zvino uye vanotarisira vatengi uye kuwirirana hukama ((netariro) hunoita kuti kuwedzerwa kutengesa.

Asi ruzivo rwemagariro ega pachawo harubudiriri kunze kwechipiri nzira yekutengesa kuti iite zvakare. Kana iwe usina huwandu hunoenderana hwehunodiwa, hunhu, hunofadza uye hunobatsira huri kugoverana pamashoko ako ehupfumi, iwe unoshaya chikepe, uye unogona kunge uchida kudzokera kune ruzivo rwekutengesa mashoko, izvo zviri chokwadi kuvhara vako vevatevedzeri vevanhu. Apa ndiko kunotengeswa kwehutano.

01 - Dzidzai Zvimwe Zvokutengesa Zvine Zvose

IU Content Content Institute inotsanangura kugadzirwa kwezvinhu zvakadai sokuti: "Nzira yekutengeserana inogadzirisa pakugadzira uye kuparadzira zvakakosha, zvakakosha, uye zvakagadzikana zvine chokuita nekukwevera nekuchengetedza vateereri vanotsanangurwa zvakajeka-uye, pakupedzisira, kutyaira mutengi wekubatsira mari." Saka izvi zvinorevei? Zvinoreva kuti kutengesa kwehuwandu kune zvose pamusoro pekuziva kuti uri kuedza kuitei (chinangwa chevateereri), izvo zvaunoda kuti vaite (zvinangwa), nekusika zvigadziro zvinotungamirira kuti vatore matanho (zvigadziriswa zano).

Pane zvinhu zviviri zvakakosha zvinoita kuti kugadzirisa kwekutengeserana kushandiswa kwekushandisa kwekutengesa iyo ndeyekuti: zvakasikwa zviripo uye sarudzo yaunokura kuti uwane zvinyorwa zvako pamberi pevanhu vakawanda vari pane zvaunotarisa nevateereri sezvinobvira. Kana ichi chiri chirevo chitsva kwauri, tora nguva yekuverenga kuburikidza nemukana wakaisvonaka wekutanga pamushamba wehuwandu hwakabudiswa paForbes. Ichakupa nheyo dzaunoda kutevera zvakasara zvekuongorora uku kubudirira.

02 - Rondedzera Zvido Zvako Zvinowanikwa Mukutsvaga

Muchikamu chepamusoro, takataurira kuti chikamu chekugadzirwa kwemashoko ndiko kuziva zvaunoda kuti vateereri vako vaite mushure mokunge vaverenga zvamuri kuratidza kwavari. Aya ndiwo matanho ako ekutengeserana uye iwe unofanirwa kuzviratidza usati watanga kugadzira zvigadzirwa. Sei? Nokuti pasina kunze kwakasimba kwechikonzero nei uri kushandisa kushambadzira kwehuwandu uye zvigumisiro zvaunoda kuona pakuguma, iwe uri kungoparadza nguva yako.

Zvinangwa zvako nezvehuwandu hwehuwandu hwekutsvaga kwekuita huchaita zvakananga kune bhizinesi rako uye zvaunoda kuita. Iwe unogona kunge uri kutsvaga nzira yekukurukurirana nevatengi vako varipo kana kuti kubatanidza ukama nevanotarisira vatengi. Zvichida iwe uri kushandisa kushambadzira kwekugadzira kuwedzera yako email marketing marketing list. Zvichida iwe uri kushandisa kushambadzira kwekugadzira kuwedzera yako email marketing marketing list. Kana, zvichida iwe unoronga kushandisa zvigadzirwa zvekutengesa kuti uwedzere kuvimbika kwekambani yako. Shandisa izvi chinangwa chekugadzirisa zvinangwa kuti uone zvinangwa zvako zvakanaka.

03 - Rongedza Kuramba Kwakasimba Kwezvakanaka

Iye zvino zvaunoziva zvaunenge uchiedza kuita nehuwandu hwekutengesa, inguva yekutaura pamusoro pehuwandu hwehupenyu hwako huchasika. Kune mhando dzakawanda dzehutano zvinogona kushandiswa kusvika kune vateereri vakasiyana. Heano vashomanana vangafunga:

Blog posts
Vhidhiyo
Infographics
eBooks
Zvidzidzo zvenyaya
Mifananidzo yakachena
Podcasts
Mifananidzo
E-mail messages
Press releases

Sezvaunogona kuona kubva pakurongwa, zvinyorwa zvako zvinogona kutora mhando dzakawanda. Ramba uchifunga kuti iwe zvirokwazvo haufaniri kuumba zvinyorwa muzvikamu izvi zvose. Edza imwe kana maviri kuti utange.

Pasinei nehuwandu hwehuwandu hwaunosarudza, yeuka kuti zvose zvehupenyu hwako zvinofanira kuva zvakakosha, zvinonakidza, zvinogadzirisa uye zvinodzidzisa. Uye inofanira kuva yakagadzikana. Izvozvo zvinoreva iwe unofanirwa kuisa purogiramu yekusika zvinyorwa zvitsva nguva dzose uye unamatira nayo. Kune mamwe mabhizinesi uye mamwe marudzi ehutano, izvi zvinogona kureva zuva rega rega, uye kune vamwe rinogona kureva kamwechete pavhiki kana kunyange kamwe pamwedzi. Tora nguva yekuziva kuti chii chiri chaicho pakutanga kwekutanga.

04 - Usakanganwa Nezve SEO

Kana zvasvika pakusikwa kwezvinhu zvinowedzera vateereri vako kubudirira, search engine optimization (SEO) ine basa rinokosha. Muchidimbu chayo chiri nyore, SEO ndiyo nzira yekushandisa mazwi ezvinyorwa muhupenyu hwako izvo zvichabatsira kutsvaga injini kuwana iyo apo iyo mazwi makuru uye akapinda mukutsvaga. Chikamu chimwe nechimwe chezvakagadzirwa iwe unofanirwa kutarisa izwi rinokosha. Ichi chinyorwa mu Inc. chinotsanangura kuti ungasarudza sei zvakanakisisa SEO keywords.

Paunenge uchida kuti zvinyorwa zvako zvive zvakakosha-mazwi uye zvinowanikwa mukutsvakurudza, haufaniri kurega SEO chikamu cheiyo equation kukosha kwehupenyu hwako. Kana iwe uri kusika zvinyorwa zvinosanganisira mazwi ako akasanangurwa ezvinyorwa sechinangwa chako chikuru, hazvizogoni kusangana nedzimwe zvidikanwi zvinodiwa zvehuwandu hwekutengesa. Iva nechokwadi chokuti uri kusika zvinhu zvingave zvakakosha, zvinonakidza, zvinogona kuitwa uye zvinodzidzisa kune vavariro yako vateereri kutanga, ipapo unokwanisa kuigadzirisa iyo SEO mushure mokunge yaitwa.

05 - Sarudza Zvakanakira Social Channels zvekupararira

Zvemagariro evanhu vanofanira kunge vari pamusoro pezvenyu paunenge uchitaura kugovera zvaunenge uchiverenga. Izvi hazvirevi, zvakadaro, kuti iwe unoda kuvapo pane imwe nhare yekunamatira yevanhu kunze uko. Tsvaga kuti chii chinoshandiswa munharaunda yega yega yevanhu uye usarudze chete mitambo inokodzera bhizinesi rako nehuwandu hwako. Ichi chinyorwa paBucffer chichakubatsira iwe kusarudza nzvimbo yakanakisisa yehupenyu hwebhizimisi rako.

Imwe nzira yekusarudza yakanakisisa yehuwandu yemauto ndeyekutarisa zvaunofunga. Kugutsikana semifananidzo uye infographics iyo inonyanya kuonekwa ndiyo yakakodzera mitambo yakadai sePinterest na Instagram. Zvisungo zvebhuku dzepa blog zvakagadzirwa zvakanaka pane zvekugoverana pa Twitter, asi mapepa machena uye zvidzidzo zvekwese zvakakwana zvekugoverana pa LinkedIn. Isawo kuparara kwezvikamu zvehupenyu zvichagoverwa kupi apo paunotanga kuronga kugovera.

06 - Dzai Email Marketing Strategy

Imeyero yekutengesa haisi nzira yekugadzirisa-kukugadzirisa kugovera yako zvinyorwa nokuti zvinotora nguva yekuvaka mazita ehuwandu hwekutsvaga email, asi inogona kuva yakashanda zvikuru munguva.

Kunze kwehuwandu hwemagariro evanhu uye email marketing, usakanganwa nezvedzimwe nzira dzekugovana zvehupenyu hwako sekutumira munharaunda dzenyika uye kushambadzira. Dzivisa kufunga nezvehupenyu hwako se "nguva imwechete yekushandisa." Iwe unogona kugovera zvaunenge uchitaura kakawanda nenzira dzakasiyana-siyana pane dzimwe nzira dzakawanda kwenguva refu. Ichokwadi, kakawanda iwe uchigovana nayo, inozobudirira zvikuru.

07 - Shandisa Nguva-Kuchengetedza Zvigadzirwa Zvokutsvakurudza

Kubudirira kunokosha kune vadzidzisi vemabhizimisi maduku, uye zvinoshamisika, kune zvakawanda zvishandiso zvinowanikwa zvichakubatsira kurongedza zvaunenge uchiita zvekutengesa. Pane zvigadzirwa zvekugadzirira zvarongwa, kutsvakurudza zvinyorwa, kuenzanisa zvaunenge uchida uye kugovera zvigadzirwa. Pane zvimwe zvishandiso zvingakubatsira kunyora zvauri. Tarisa urongwa urwu hwehuwandu hwokudhinda maturusi kubva kuCharata kuti uone chii chiri kunze uko kuti ubatsire.

Pasi pfupi, apa pane zvishoma zvigadzirwa zvekutengesa zvidzidzo unofanira kutanga ne:

Nhengo yehutano: Evernote kana Trello
Kubudirira kwezvakagadzirwa : Kutenderera kana Skyword
Kusarudzwa kwevanhu : HootSuite kana Buffer
Email marketing: MailChimp kana Constant Contact

Imwe nyevero pazvinosvika kumatombo haisi kutora zvakare kubatwa ne hype kutenderera zvose zvekupedzisira uye zvigadzirwa zvikuru. Iyi ndiyo nzira yekutsvaga ye "chibereko chekushandisa zvinopisa." Gara nemashandisi akave akamborarama kwenguva yakati uye ape ruzivo rwakanyanya kune zvaunoda, uye kupa zvishandiso zvitsva uye zvinopenya nguva imwe kuratidza kubudirira kwavo kune vamwe vashandisi usati wapinda mukati.

08 - Meyera Kubudirira kweNyaya Yako

Kana uchinge waine injini yako yehupenyu panzvimbo, pane imwe nhanho inokosha yakasara iyo inowanzokanganwa pamusoro: kuongorora zvarinotaura uye kubudirira kwayo. Izvi zvinoreva kuti unoda kuunganidza mitero kubva pane zvakasiyana-siyana kuitira kuti iwe utange kuedza kunzwisisa vanhu vangani vanoona zviri mukati menyu, vakagovera zvauri kuita, vanobatana nehuwandu hwehuyu (kureva, nekudhonza unhu), uye vakatenga kutenga.

Nzira yekuongorora mitero yako inogona kuwedzerwa nguva kana iwe uchitangira kubva panguva imwe chete iwe uchida mushumo, saka ndinokurudzira kushandisa hurongwa hwakarongwa iwe unodzokorora mwedzi woga woga kuti uone kuti zviri mukati rako zviri kuita sei. Izvi zvichakubatsirawo kuti uenzanise zviwanikwa zvako munguva. Uyu mutungamiri wehupenyu hwekutengesa mitrikiti nzvimbo yakanaka kutanga.

Nhanho inotevera iri kuisa pamwe nehuwandu hwekutsvaga urongwa hunosanganisira zvose izvi. Tsvaga mutsara wezvinyorwa zvishanu zvekutengesa zvekutengesa kuti utange. Zvadaro, kune mamwe mazano uye zvishandiso, uye tarisa mazano 150 marketing marketing kubva kuContently.