Zvinangwa zvaro, mazano uye sei SEO inoshanda
Tsanangudzo:
Chii chinonzi Search Engine Optimization (inozivikanwa seSeO)? Inotsanangurwa yakajeka ndeyokuti kutsvaga injini yekugadzirisa inyanzvi uye sayenzi yekugadzira mapeji ewebhu anonakidza kune injini yekutsvaga.
High Search Engine inonzi Ndiyo Chinangwa che SEO
Chinangwa che SEO ndechokuti uwane peji yepamusoro yakanyanya kutsvaga injini. Izvo zviri nani peji yewebhu yekutsvaga injini yekufambisa, iyo yakakwirira iyo iyo ichasvika mukutsvaga kutsvaga zvinyorwa.
(Cherechedza kuti SEO haisi iyo chete inokonzera kutsvaga peji peji.) Izvi zvinonyanya kukosha nokuti vanhu vazhinji vanoshandisa injini yekutsvaga vanotarisa peji yekutanga kana maviri emigumisiro yekutsvaga, kuitira kuti peji iwane nzira yakakwirira kubva iyo injini yekutsvaga, inofanirwa kuve yakanyorwa mumapeji iwayo okutanga maviri. Kana bhizinesi rako riri kutengesa zvinotengeswa kana mazano pamusoro peInternet, unoda kuti webhusaiti yako ive yakanyorwa pamberi pewemakwikwi emawebsite.
Kutsvaga injini yekugadzirisa kwave kwakashanduka zvikuru pamusoro pemakore. Mumazuva okutanga eSEO web designers vaizoti "zvinhu" zvinyorwa mu web page keyword meta tags yekuvandudza kutsvaga injini yekutsvaga - nhasi maGoogle web search haafaniri kutora mazwi makuru meta tag.
Nhasi SEO Techniques
Ikozvino kutsvaga kugadzirwa kwepamusoro kunotarisa pamagadzirirwo akadai sekuita kuti peji rimwe nerimwe rewebhu rive nemakiti ekuremekedza akakodzera uye kuti zvinyorwa hazvisi "zviduku" kana kuti zvishoma. Iko-yakagadzikana yehutano ndeyepakutanga, ine simba, chokwadi, grammatically yakarurama, uye inoshanda kuvashandisi.
Zvinyorwa zvisiri izvo zvakagadziridzwa nemapelenzi nemapurogiramu emagiramu achaderedzwa nevanjini. Kuti uwane mamwe mashoko pamusoro pehuwandu hwehuwandu hunoona Dzimwe Nhungamiro paKugadzirwa kweZvikodzero Zenzvimbo.
Uyewo kukosha kune SEO ndiyo inonzi "off-page" mazano. Panzvimbo pokutsvaga peji rewebhu pachako, injini dzemazuva ano dzinoongorora dzinofunga zvimwe zvinhu zvakadai sehuwandu hwehukama kune peji.
Izvo zvakanyanya kuwirirana kune peji yepawebhu iyo yakakwirira iyo inotarirwa muzvinjini zvitsva.
Kuvakwa kwehukama kunogona kuitwa kuburikidza nekugovera zvinyorwa mumagariro ehupfumi sezvakaita Facebook, LinkedIn, Twitter, Google+, Pinterest uye YouTube. Chinyorwa chakange chakanyanyogoverwa mumasangano ehupfumi chinotorwa mukufungidzirwa ne injini dzekutsva sechiratidza kuti ndeyehupamhi hwepamusoro. Kuti uwane mamwe mashoko pamusoro pehuwandu hwemagariro evanhu ona:
Nzira Yokugadzira Bhizinesi Peji pa Facebook
Nzira Yokushandisa Nayo Zvakanakisisa Pinterest yeBhizinesi Rako
Chinoita Kuti Bhizimisi Rako Rishandise Twitter
5 Mazano Okusimudzira Bhizimisi Renyu pa Twitter
Shandisa LinkedIn kuwedzera Bhizimisi Rako
Unotsvaga sei Injiniines Catalog uye Index Websites?
Tsvaga injini dzekuwana uye utore mapeji ewebhu kuburikidza ne spidering (inozivikanwawo se webcrawling) software. Spidering software ye "crawls" kuburikidza neInternet uye inobata ruzivo kubva pawebsite iyo inoshandiswa kuvaka injini yekutsvaga. Zvinosuruvarisa, haisi iyo yekutsvaga injini spidering software inoshanda nenzira imwe chete, saka chii chinopa peji yakakwirira pane imwe injini yekutsvaga haingaiti kuti ipe nzvimbo yakakwirira pane imwe. Cherechedza pane pane kumirira injini yekutsvaga kuti uwane peji yakangogadzirwa, web designers vanogona kutumira peji peji kunotsvaga kutsvaga.
Chimwe chezvinhu izvo nyanzvi dze SEO dzinochengetedza zvese zvinoshandiswa mumabasa ekutsvaga kuitira kuti vashandise mapeji maererano. Vanowiriranawo nekuchinja mune zvakasiyana-siyana zvekutsvaga kutumira mazano.
Paunosarudza muumbi wekugadzira webhusaiti yebhizinesi , unofanira kumubvunza pamusoro pekutsvaga injini, sezvo SEO inofanira kuvakwa mumapeji ako. Kunyange zvazvo zvisingamboperi nguva yekugadzirisa kana kuti tweak mapeji akatobudiswa, zviri nyore kwazvo uye zvinonzwisisika kuisa injini yekutsvaga kana peji yacho yakatanga kunyorwa.
Tsvaga Engine Market Share
Maererano neNetMarketShare, Google ichiri kunyanya kutsvakurudza injini, uye inenge 70% yemakambani ekutsvakurudza, yakatevera Bing (Microsoft):
| Google - Global | 69.89% |
| Bing | 11.94% |
| Baidu | 8.53% |
| Yahoo - Global | 7.78% |
| Bvunza - Global | 0.25% |
| AOL - Global | 0.14% |
| Fadza - Global | 0.01% |
Uyewo Anozivikanwa Se: SEO
Mienzaniso: Kutengeswa kwaKaren's ecommerce site kwakasimuka 210% kamwe paakava newebsite redone ne search engine optimization mupfungwa.