8 Kukanganisa Kuzvidzivirira Paunotumira Email Newsletters

Email newsletters chinhu chikuru chekutengesa email chinogona kukubatsira iwe kubatanidza ukama nevadzidzi vako, kukurudzira chiziviso chekuzivikanwa, uye kuwedzera kutendeseka kwako seyanzvi mumhizha yako. Kana iwe uri mutsva kumakambani ekutengesa kune zvimwe zvinhu zvaunofanira kuzvidzivirira kuitira kuti email yako mabhuku eve ese anoshanda sezvaunokwanisa.

1. Kuita Kuti Zvive Zvakaoma Kuzvitsaurira

Ngatitangei neggie.

Haisi kungovanza chete kana kusabvisa kusabvumirana kunobata vaverengi kuti vanyunyuke uye vanofunga nezvechirwere chako nenzira yakaipa, asi iwe unogonawo kupinda mumatambudziko akawanda (sekunge uchisarudzwa ne email yako marketing platform) kana iwe ukatyora mitemo ye CAN-SPAM . Ivai nemashoko akajeka uye ari nyore-kuwana-kusarudza kusarudza pane imwe mharidzo.

2. Kurwisa Spam Filters

Apo isu tiri kutaura pamusoro pe spam, ita nechokwadi kuti mharidzo yako haisi kuvhara ma-alarms e spam uye haigoni kuitora kuvanowani vako vanogamuchira. Iri gwaro rinobva kuMaChiChimp rinonyora mamwe maitiro anovhiringidza evhiringidziro aunofanira kudzivisa.

3. Kwete Kukurudzira Nhau

Chimwe chinangwa chema email newsletters ndechekuvaka yako email list . Icho hachisi nyaya ye "kuvaka pepanhau uye vanyori vachauya." Iwe unofanirwa kuve wakanyatsogadzirisa pakuvaka yako urongwa.Unoita izvi kuburikidza nekukurudzira tsamba yako yepaiti webhusaiti uye maruzhinji evanhu, uye nekubatanidza chibvumirano chako email kusayina uye zvinhu zvokutengesa.

Iwe unogonawo kuedza kushandura chekuchengetwa kwepachirongwa chepachena chekuti ma email akawanda ekutengeserana mapurisa anowanikwa kune vashandisi. Izvi zvichaita runyora rwezvinhu zvako zvose zvekare zvaunogona kuanamatira mberi.

4. Kushandisa Nheyo Yechidzidzo Yose Nyaya

Nheyo yako inofanira kufananidzira zviri mukati mamashoko ako kuitira kuti vateereri vanyengerwe kuivhura uye havazonyadzisi kana vaita.

Wako Kubva pamutsetse, zvisinei, unofanira kuramba uchifanana (zita rako kana zita remabhizimisi ako) kuitira kuti vaverengi vazive zita renyu uye vaone mharidzo yako mubhokisi ravo.

5. Usisashandisi Email Marketing Platform

Mazuva ekushandisa Gmail, Outlook kana email yako mutengesi wekusarudza kutumira mameseji mharidzo apfuura. Izvi hazvisi izvo chete zvisingabatsiri, asi hazviiti, saka hauzombozivi kana mharidzo yako iri kuzarurirwa kana kuti zvikwata zvako zvichinyorwa.Zvizvo zvinogona kuwanawo kero yako yep IP uye e-mail yakavharidzirwa kubva kune vamwe vatapi nokuti vachaona mharidzo yako se spam. Email marketing platforms ndiyo nzira yakanakisisa yekuenda nayo.

6. Kupura Test Test Email

Kana iwe uchitumira HTML email email, zvakakosha kuti iwe uedze mharidzo dzako pane dzakasiyana-siyana dzevateresi ve-email kuti uone kuti mharidzo inotaridzika seyo inofanirwa kuve uye iyo yese yehusano yako inoshanda. Iwe unofanirwawo kuedza mharidzo yako pane dzimwe nzvimbo, kusanganisira zvigadzirwa zvefoni. Your email marketing platform ingasanganisira kuongorora. Iwe unogonawo kushandisa sangano rakafanana neLitmus, iyo ichaedza maimeri panzvimbo yako kune vanopfuura makumi matatu vateresi emajeri nemagetsi.

7. Kutumira Mharidzo paNheyo Isingaenderani

Iwe unofanirwa kunge uine purogiramu isinganzwisisiki ye email yako newsletters.

Pasinei nokuti iwe unotumira tsamba yako yevhiki nevhiki, yegore kana yemwedzi, inofanira kutumirwa pazuva rimwe chete, rakapoteredza nguva imwe chete. Nguva dzenguva. Kana iwe uchitumira maexpress newsletter kakawanda, unogona kuva neverengi veverengi vasingabvumiri nokuti yakangoita zvakawanda. Kana iwe uchitumira zvishoma, zvisinei, vanyori vako vanogona kukanganwa pamusoro pako uye vanongonyora mharidzo yako se spam nokuti havangoyeuki kuti chii.

8. Kukanganwa Kudzokorora Mharidzo Dzako

A good email marketing platform inosanganisira basa rekupa ruzivo runopa ruzivo rwakakosha kune vanyori vako uye nekushanda kwemashoko enyu ezvinyorwa. Iwe unogona kuona kuti kazhinji sei shoko rako rakazarurwa, kakawanda zvakanyorwa sei, zvibatanidzwa zvipi zvakatsinhirwa, uye vangani vanobvuma uye vanosimbisa kuti uri kugamuchira. Iwe unogona kushandisa ruzivo urwu kuti uvandudze email yako mabhuku pamakore.

Iye zvino zvaunoziva zvimwe zve "zvisingaiti" zvekutumira maimeri, unogona kutanga mushandirapamwe unotevera necheplate yakachena. Shandisa runyora rwuri pamusoro apa sechaongororwa izvo zvichavandudza kushanda kwemashoko ako emajeri ekutengesa.