Chikamu chinokosha chekutanga bhizinesi duku nderokuziva izvo bhizinesi rako rinoita zvakanaka, apo raigona kushandisa kuvandudza, nzira dzaunogona kukura kana kusimbisa bhizinesi rako, uye zvinhu zvinogona kukuvadza bhizinesi rako munguva yemberi. Nzira yakanakisisa yekuongorora zvose zvezvinhu izvi ndeyokuita SWOT kuongorora .
A SWOT analysis ndiyo nzira inobatsira yebhizimisi kuti inzwisise nzvimbo yavo yemusika. Nokudzokorora simba, kusava nesimba, mikana, nekutyisidzira kwekambani yako, unogona kutarisana nekuchinja mamiriro emisika.
Kana yakanyatsorongedzwa, kuongorora kweSVOT kunogona kuzarura ruzivo rwehuwandu, uye kunogona kubatsira mumamiriro ezvinhu akawanda, kubva mune zvebhizimisi nzira yekudhinda.
Semuenzaniso wekuti unoshanda sei, takapedza SWOT kuongorora kweThe Kroger Company. I Kroger Company ndeimwe yepamusoro-soro yezvitengesi zvekutengesa, yakatangwa naBernard Kroger muna 1883 muCincinnati, Ohio, uye iye zvino anoshandisa vanhu 343 000.
Muna 2015, The Kroger Company yaive nekutengesa mari ye $ 109.8 mabhiriyoni kuburikidza nekushanda kwemashambaguru anopfuura 3 000 uye mahofisi akawanda. Iko Kroger brand inoshanda pasi pezvokudya zvakasiyana-siyana, nzvimbo yekutengesa, uye mabhanhire emabhandi, kusanganisira Kroger, Ralphs, Dillons, Tom Thumb Zvokudya Zvokudya, Turkey Hill Minit Markets, QuikStop, Fred Meyer Jewelers, uye Littman Jewelers. Iko Kroger Company iriwo mune mari yega yega yemari ine kubatana pamwe ne US Bank.
Strengths
Iko Kroger Company ine chikamu chakakosha pamusika mumisika 48 inosanganisira 34 nyika.
Izvi zvakasiyana-siyana zvepakati penyika zvinobatsira bhizinesi kusimbisa masimba ayo okukwikwidza. Nebasa rinokosha rebhizimisi rebasa, maitiro matsva, uye kushandiswa kwevashandi, kambani inogona kukwikwidzana neyakada yeWalMart uye Target super nzvimbo.
Utera
Iyo kambani inoshanda 37 michina yekugadzira; Zvimwe zvakasiyana-siyana zveKroger kushandiswa kwemiti zvinosanganisira mapairi, mabhekaji, zvinwiwa zvinomera, uye mbeu yemiti.
Zvokudya zvekugadzira zvinomirira dambudziko rekusvibiswa kwezvokudya. Kusvibiswa kwakakomba kunogona kukanganisa kambani yekambani nekukuvadza mari yekambani.
Mikana
Kuwedzera kwekambani mumakethe emari nekutangwa kwaKroger Personal Finance (KPF) pamwechete neUnited Bank yakapa mukana wakasimba unopfuurira kana The Kroger Company. KPF inopa mishonga yemari yemari uye mabasa ayo kusanganisira chikwereti, kubhadharwa kubhadharwa, chipo, uye makadhi ekubhadharisa reloadable; pet inshuwarisi yezinja nemakati; ID kubba uye kuchengetedzwa kwenhema, uye zvikwereti zvekuona zvikwereti; uye mune-kuchengetedza mari yemishando, yakadai sekuongorora mari, kuverenga mari, uye kushandiswa kwemari mari.
Zvinotyisa
Imari yezvezvekuvandudza ine huwandu hwehupfumi hunoita mutengo wezvokudya uye mari yakawanda yemafuta inokonzera kukwidza kwekutakura, Kroger Company inogona kuwana zvishoma zvishoma mitsara. Vatengi vanoziva mari vanogona kuchinja maitiro avo ekutenga kune zviduku zvekupedzisira zvekudya uye gourmet zvinhu (nemiganhu mikuru) kuderedza zvinhu zvekudya.
Izvi zvinoratidza kuti kuongorora kwe SWOT kunoshanda sei. Kazhinji inowanikwa mumutauro wematrix, chizere chakazara SWOT chekuongorora chinogona kuzarura zvishanu kusvika kune gumi muzvikamu chimwe nechimwe kuti zviongorore zvakakwana bhizimisi zvakadzika.
Yakarongedzwa naAlyssa Gregory