Ndakabvunza shamwari yangu, David Hochman weDHH Marketing Marketing, kuti atore muhurukuro nechinangwa chekuita kuti vhidhiyo vashandise basa renyu rekudya.
Ndeapi Social Media
Uyu mubvunzo unowanzouya unowanzovapo uye David anotaura zvinobatsira zvehupfumi mune zvekutengeserana kwako. David anoti "Inosimudzira mararamiro ako emhando uye PR zvinosanganisira kudhinda, redhiyo, kutengeswa kweTV, search engine optimization (SEO), telemarketing, mail yakananga, email marketing (zvakadai seConstant Contact) uye zvinyorwa zvabudiswa." Dave anotaura kuti huwandu hwemagariro evanhu hune simba kana une imwe kana mamwe mabhizimisi ekutengeserana achikushandira saka usarega izvo zvinokushandira iwe.
Social Media supplants kutengeserana kwetsika kuburikidza nekuzadza zvipembenene apo kushambadzira kwetsika hakukwani. Semuenzaniso, kunyora kupikisa kudzvinyirira iwe nepurogiramu yomuparidzi. Dave akati muenzaniso wakanaka "mutungamiri wemapurisa weSickles Market muNew Jersey aida kuita 'masuka ose 15% kubva' kukurudzirwa pakarepo. Muawa imwe yavo facebook facebook yakanga yakatumirwa.
Mutungamiri wezvipo akati vaive nevatengi vanopindura mukati mezuva rimwechete. "Akati mutambo wekutengesera ndeyekuti" frictionless "kutengeserana. Mukati yapfuura Sickles 'sarudzo chete yekutengeswa kwemaminitsi ekupedzisira yakanga iri muchitoro chekuchengetedza chiripo kune avo vanhu vakatotanga kuzvipira kuenda kuchitoro. "Chinhu chinonakidza apa ndechokuti vakakwanisa kuenzanisa kutengeswa kwemaitiro evanhu vekare kune izvi zvitsva zvemasangano evanhu uye vakaona kuwedzera kukuru mukutengesa." Akati Dave.
Nei Chikafu Vashambadziri Vanofanira Kuziva Zvemagariro Evanhu
Maererano naDave, "Zvigadzirwa zvezvemagariro evanhu zvinobatsira mutengesi wezvokudya kuwana ruzivo rwechokwadi, ruzivo rwemazuva chaiwo pane zvinoita kuti iwe uende uye unoshusha vatengi." Real-time ndicho chinhu chinobva apo mutengi ari kuchinja nzira dzekukurumidza uye dzakapfuura seboka rinotarisa chete asi mufananidzo wevatengi vadzo munguva.
Zvemagariro evanhu vanoita kuti vatengi vauwane kuvanhu vanoumba kambani yenyu pamwe chete nemashoko akakodzera pamusoro pekodhi yako uye zvigadzirwa. Kubva pakuona maitiro / kutengesa, izvi zvinoreva kuti kambani imwe neimwe inogona kugadzirisa mararamiro avo semakambani anozivikanwa neNewman's Own uye Orville Redenbacher. Zvemagariro evanhu vanokubvumira kuchinja mararamiro ako, kuumba huzivi nenzira dzaisina kugadziriswa munguva yakapfuura, kunyanya kuburikidza nekushandisa hehtags pane imwe nyaya. Kubva pane zvakananga maitiro, Facebook, Twitter uye blogs zvinogona kubatsira kuderedza foni inobound kune kambani yako, kuderedza kushanda kwemari.
Zvemagariro evanhu vanovandudza kutaurirana kwevashandi, vanosimudzira vashandi, uye zvinogona kuderedza kushandiswa kwemari.
Kana uchingotanga kutengesa kuti uwane mari, Social Media inokugonesa kukudziridza uye kuparidzira maratiro enyu nenyaya nemiti yemichina yemiti inosvika pamatanho enyu emakethe pasina kubhadhara zvikuru yeP PR & kushambadzira kuti ikunde ma filters uye paywalls yakagadzirwa nevechitatu veva media.
3 Nyore, Kubatanidza Social Media Zvokudya Zvokudya Zvimwe
- Ita zororo rekudya
- Itai maitiro e hashtag
- Shandisa vazhinjifunding kuti uwane ruzivo mumagariro evanhu
Usati watanga danho reMedia Media, zvakakosha kurondedzera zvinangwa zvako nezvinangwa zvako
Kutsanangura Zvinangwa nezvinangwa ndizvo zvinokosha zvekudya kwebhizimisi rako. Izvi zvinonyanya kukosha kumasangano evanhu sezvo mabhizimisi akawanda achiuya muitiro uyu sezvo ichiita seyo magic bullet yekubudirira kubudirira. Zvakanaka chaizvo kuisa peji Facebook kana Twitter account. Kana uchinge uine izvozvo, chii chaunotarisira kuti zvizobudirira?
Heano mimwe mibvunzo inokosha yekufungisisa:
Ndeupi rudzi rwekushanda / kushandura (s) uri kutsvaga? Iwe uri kutsigira chikwata chekutengesa mune zvekuti vanofanirwa kutarisa chigadzirwa chako mumasherufu ezvitoro kana unoda kuvashandura kuva mutengesi chaiyo, kureva kutenga zvokudya zvako zvekudya zvakananga kubva kune ecommerce website yako? Iwe unogona kuita zvose zviri zviviri, asi iwe unofanirwa kuisa mberi kune imwe kana imwe.
Iwe uchadzivisa sei hurukuro uye uchengetedze vatungamiri vako vanobatana kunze kwekutengesa chete kwavari? Iwe uchapa zvipfeko kunze kwekusununguka here? Itai mari muchigadzirisa zvinyorwa? Iwe unogona kuzviita zvose uye iwe unogona kugara uchishandura iyo chero nguva asi zvakare iwe unofanirwa kuisa mberi.
Sei, uye kangani, iwe uchataura / unopindura kumushandi webasa? Kungofanana nekuti haufaniri kubhadhara nguva dzose iwe uchiita chimwe chinhu sekune PR yekare uye kushambadzira hazvireve kuti iwe haufaniri kuwedzera kadhi yekutengesa nekunyatsofungisisa.
Iwe unoyera sei kubudirira? Kudzoka Pakutengesa (ROI) kunogona uye kunofanira kuyerwa mune dzimwe nzira kunze kwekuwedzera mune mari. Funga nezveR ROI muSocial Media sezvakadai - kunyange zvazvo hutano hwemagariro evanhu, sechikwata uye nhepfenyuro yemigwagwa, haina mari kana kuti yakasununguka kugamuchira kuvapo, nguva uye zvigadziri zvichiri kutakura zvinodhura.
Kusvika pakuguma ikoko, kana tikasimbisa maitiro edu kana kushandisa zvisizvo zvakanyanya, hutsva hunoenda huchikwira. Icho chinouya pasi kumusana wekare, "nguva ndeyemari."